In Episode 6 of The Brainiac Blueprint Podcast by Left Brain AI, we sit down with Lucy Edwards, a real estate expert with 25 years of experience, known for pioneering floor plans in New Jersey and Long Island.
Lucy breaks down why AI is a “love, hate relationship” you have to embrace to stay relevant. She shares how tools like Matterport and virtual staging help buyers visualize properties, even remotely, and why it’s essential to watermark digitally altered images to avoid legal pitfalls.
Lucy also reveals how persistence helped her master new tools through webinars and practice, and how virtual assistants like OPY handle follow-ups, freeing up agents for higher-value work. She uses ChatGPT daily to refine social posts and messages so they’re concise and personal, and recommends starting with foundational CRMs like Go-High-Level before layering on advanced features.
She dives into powerful AI-driven marketing tools like Trust Scout and Listrack, which surface migration and demographic data to reach the right buyers effectively. And at every turn, she reminds us, passion for what you do and the willingness to grow are what will make you indispensable. No tech can replace that.