"If we talk in two years, I'll be shocked if Nike isn't issuing NFTs."

- Nick Widmer

Nick Widmer (https://nickwidmer.substack.com/, https://twitter.com/nfwidmer) returns to the show to talk about non-fungible tokens, Web3 and the next generation of brand building. Nick explains to me why NFTs are a logical vehicle for companies to use to build their brands. I walked away from this conversation with a much better understanding of NFT originators and buyers. Nick has a fascinating perspective and background; I highly recommend this episode!

Show notes links:

- Nick's article on NFTs (subscribe to his Substack - it's excellent) - https://nickwidmer.substack.com/p/nftsareworthunderstanding

-Jack Butcher's Twitter thread on getting started with understanding Web3 and NFTs https://twitter.com/jackbutcher/status/1435299942235615236

- Not Boring (Packy McCormick) newsletter - https://www.notboring.co/