The Brand Archive

In this episode of the Brand Archive, hosts Ben and Ashton explore the rise and fall of Blu-ray, a technology that aimed to provide superior movie-watching experiences but struggled against the convenience of streaming. They discuss the collaborative effort behind Blu-ray's creation, its competition with HD DVD, and the impact of branding and marketing strategies. The conversation also delves into lessons learned about innovation, market adaptation, and the importance of understanding consumer desires.

This episode of The Brand Archive podcast delves into the legacy of Blackberry, exploring its origins as RIM, the evolution of its branding, and the marketing strategies that propelled it to success. The hosts discuss the impact of the iPhone on Blackberry's market position, the challenges it faced, and its eventual pivot to cybersecurity. Through this journey, they highlight key lessons in branding, target audience engagement, and the importance of innovation in the tech industry.

In this episode, the hosts delve into the brand history and evolution of NASA, exploring its unique position as a government brand that resonates with the public. They discuss the significance of NASA's logo changes, the impact of its legacy on innovation and reputation, and how NASA's technological advancements have influenced everyday life. The conversation highlights the importance of branding beyond just logos and emphasizes NASA's enduring legacy in the face of competition and challenges.

Welcome to The Brand Archive by The Good Kids!

In this podcast, hosts Ben Brick and Ashton Hauff take a nostalgic look at brands we grew up with—some that have disappeared, and others that just aren’t what they used to be.

Each episode, we’ll dig into what made these brands iconic, what went wrong, and what today’s marketers can learn from them. Think Blockbuster, Lisa Frank, Blackberry, PF Flyers, and more. Whether you’re a marketer, a brand nerd, or just love a good throwback, this podcast is for you.

Episodes are short and sweet—perfect for your commute or lunch break. Hit follow and get ready to dive into the archive!