In this episode, Juntae DeLane hosts a discussion on consumer psychology and its impact on marketing strategies with experts Zontee Hou and Jessica Veronica Couch. They explore psychological triggers in fashion marketing, the importance of data in understanding consumer behavior, and the role of neuro marketing tactics. The conversation also delves into the challenges of identifying fashion trends, balancing data privacy with personalization, and leveraging cultural insights for effective campaigns. The episode concludes with a segment on tools for marketers and a review of controversial marketing case studies.

Speakers

• Zontee Hou: http://mediavolery.com
• Jessica Veronica Couch: http://www.looksforeverybody.com

CHAPTERS:
00:00 - Intro
02:14 - Psychological Triggers in Marketing
05:12 - Data-Driven Consumer Motivations
09:29 - Fashion Trends Determination
13:47 - Encouraging Customer Data Sharing
14:40 - Community Building with Data
17:51 - Sephora's Data Collection Success
19:57 - Creating Natural Customer Behaviors
21:05 - Consumer Privacy vs Personalization
24:35 - Neuromarketing Strategies
30:19 - Neuromarketing in Fashion & Beauty
35:22 - Social Insights for Campaigns
38:35 - Essential Marketing Tools
41:28 - Bad, Bold, or Brilliant Marketing
47:25 - Connecting with Jessica and Zontee
47:55 - Finding Dr. Jessica Exposito
48:00 - Connecting with Veronica Romney
48:20 - Outro

Send us a text

Unlock media attention without big bucks with our latest episode, where we, a dynamic digital marketing agency, delve deep into the world of public relations for startups. Guided by our unwavering commitment to excellence, we offer unparalleled value through cultural insights and diverse perspectives that transform your business from the ground up. 

Our team of seasoned professionals, featuring award-winning experts like Pam Perry, Michelle Garrett, and Shenikwa Carr, reveals actionable strategies to craft compelling narratives and build authentic relationships with the media. We believe in the power of tenacity and originality, driving our mission to elevate your brand in a competitive landscape. 

With our digital marketing prowess, we embrace diversity and agency commitment to bring fresh, innovative solutions to your PR efforts. Join our community, collaborate with us, and become part of a movement that champions inclusivity and partnership. Together, let's redefine success in the world of public relations. 

Speakers

• Pam Perry: http://www.pamperrypr.com
• Shenikwa Carr: https://www.carrculturecollective.com
• Michelle Garrett: http://www.michellegarrett.com 

CHAPTERS:
00:00 - Intro
02:16 - Crafting a Compelling Narrative
05:38 - Breaking Through the Noise
10:38 - Building Media Relationships
12:54 - How to Pitch Journalists
17:47 - Building Relationships with Journalists
19:44 - The Game is Changing: Self-Publishing
24:00 - Digital Tools for PR Strategies
26:30 - Ideal PR Strategy with Unlimited Budget
33:00 - Creating a Compelling Press Release
38:17 - Measuring PR Success
42:16 - The Bad, The Bold, and The Brilliant
42:34 - Canva
46:34 - Glossier
48:33 - Clubhouse
50:25 - Essential PR Tools
52:40 - Finding Pam Perry, Michelle Garrett, and Shenikwa Carr Online
55:07 - Outro

Send us a text

Welcome to an inspiring exploration of "The Truth About Building a Personal Brand," where we, as a dynamic digital marketing agency, delve into unparalleled value and cultural insights that drive success. 

In this episode of Brand Behavior, we bring diverse perspectives to transform your business in the digital age. Join us as we engage with Melinda Emerson, Chad Pollitt, and Dr. Glenna Anderson—pioneers who have harnessed the power of digital platforms to craft impactful personal brands.

Our commitment to excellence and agency diversity fuels innovative strategies that enhance your brand's digital footprint. Embrace the tenacity and originality we offer, unlocking new pathways for your business through expert insights and proven methods. Together, we navigate the nuanced landscape of personal branding, leveraging the strengths of community and partnership.

Join the movement—collaborate with us to elevate your brand's potential. Subscribe to our channel, share with your network, and be part of a community dedicated to redefining the future of digital marketing. Let's transform your business together. 

 Speakers

• Melinda Emerson: www.succeedasyourownboss.com
• Chad Pollitt: https://www.linkedin.com/in/chadpollitt/
• Dr. Glenna Anderson: http://www.DrGlenna.com

 
CHAPTERS:
00:00 - Intro
02:48 - Digital Platforms for Personal Branding
06:34 - Using Instagram for Branding
09:15 - Twitter Strategies for Personal Branding
12:09 - Getting Verified on Social Media
17:31 - Building on Owned vs. Rented Land
19:58 - Personal Branding Journey
23:23 - Creating Content for Your Brand
26:48 - Benefits of a Strong Personal Brand
28:53 - Overcoming Fear of Self-Promotion
32:10 - Stepping Out of Your Comfort Zone
34:18 - Personal Brand vs. Professional Brand
38:10 - Connecting Personal and Professional Brands
41:15 - Balancing Personal Content in Branding
43:40 - Content Creation Frequency
47:50 - Developing a Content Calendar
53:10 - Content Creation Tips
55:10 - Monetizing Your Personal Brand
1:04:34 - Bad, Bold, or Brilliant?
1:04:55 - Insights on Elon Musk
1:07:38 - Lessons from Kylie Jenner
1:09:37 - Branding Takeaways from 50 Cent
1:12:01 - Essential Tools for Branding
1:16:31 - Future Plans for Our Guests
1:18:41 - Outro

Send us a text

The Brand Behavior is a weekly podcast that brings together 2-3 marketing experts to discuss the latest trends, insights, and hacks in the world of marketing. Each episode will focus on a key theme relevant to the current marketing landscape, providing listeners with actionable takeaways to apply in their businesses or careers.

Send us a text

The Brand Behavior is a weekly podcast that brings together a panel of marketing experts to discuss the latest trends, insights, and hacks in the world of marketing. Each episode will focus on a key theme relevant to the current marketing landscape, providing listeners with actionable takeaways to apply in their businesses or careers.

Show notes at digitaldelane.com/podcast

Full video episodes at youtube.com/@digitaldelane/podcasts

Send us a text