Connect with me: https://www.linkedin.com/in/braeden-matson-jones/

I've been in a lot of agencies, and most suck.

In this episode, I give you an inside, "how the sausage is made" perspective on digital/performance marketing agencies.

Expect to hear:

Connect with me: https://www.linkedin.com/in/braeden-matson-jones/

There is a secret way to do demand gen that no one is talking about: lower your prices.

I'm kind of serious, in that 𝗶𝗳 the parameters by which you define market demand include "what consumers in a market are willing to pay for a specific good in a specific market", then yes, you can create demand by lowering prices.

However, the problem here is that if I don't want or need something, lowering the prices will not influence my purchase behaviour.

For example, I'd like a new TV, but my current one is fine and I don't use it that much anyway. Now, Best Buy could lower their prices enough that I'd be a fool not to buy one, but in this case, the lower price 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗲𝗱 demand that was already there in my own head.

Best Buy could lower their prices on KitchenAid mixers to $10, and I still wouldn't buy one.

So, it seems to follow that lower pricing is neither a necessary 𝗻𝗼𝗿 sufficient condition for creating demand, but rather that it "can", technically speaking.

This totally changes if you remove the price from a standard definition of market demand, but I'm not suggesting we do that.

It's just interesting, to me at least. Also, it's kind of silly anyway because lowering your prices is almost always an absolutely terrible idea. There are exceptions every rule (see: pricing elasticity, among other things).

Mmmmmmmm, pie. Pie slices. More specifically, segmentation. What is it?

Expect to hear the main places where brands go wrong here and how to avoid these mistakes. We also touch on the criticism of segmentation as a practice.

Connect with me: https://www.linkedin.com/in/braeden-matson-jones/

Oof—the big one. So hot right now.

Positioning.

Expect to hear:

Connect with me: https://www.linkedin.com/in/braeden-matson-jones/

Brand marketing is hard to measure, but so is almost everything that's effective.

In this episode, expect to learn how to measure brand marketing without any added funds & nothing added to your tech stack.

Connect with me: https://www.linkedin.com/in/braeden-matson-jones/

Understand how the B2B buying process actually works, the giant implications of the 95:5 rule and Bain / Google's research into B2B buying.

ROI's impact and the measure of ROI are different things. This confusion I believe is singlehandedly ruining many business'.

In this episode, we discuss the difference & how to measure brand marketing.