The Brand & Business Lens

The Brand & Business Lens

By Dephlex CreativesBusinessEntrepreneurship
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The Brand & Business Lens episodes

  • Episode #006 – Consistency Over Perfection : Start Now

    Today's episode is about consistency over perfection. The world is going through a lot now and most of us are in a boat of uncertainty waiting for the the perfect time to start something. 

    We can't wait forever because if we're waiting for all the answers to start, We might never find all the answers so let's start now and improve upon it through consistency as we grow.

    https://lensofkwame.com/006

    7 min
  • Q&A: How do I start my business on a low budget?

    Today’s listener is wondering about how to start his web development and marketing start up and how to make YouTube videos and how to market his start up.

    So let’s think about and I’m going to share my thoughts about how he can go about it. 

    What about you? Are you also in the same boat of starting something new and in need of ideas to market it.

    https://www.lensofkwame.com/005

    10 min
  • Am I a fraud? Dealing With Imposter Syndrome
    I’ve run a game on everybody, and they’re going to find me out. Yes that's one of the famous quotes of Maya Angelou
    Even after writing eleven books and winning several awards, Maya Angelou couldn’t escape the doubt that she hadn’t earned her accomplishments.
    I believe its safe to say that, no one can escape the thought of having self doubts but we have the power to decide how we respond to it.
    There are so many ways to deal imposter syndrome but in today's episode we looked at 3 easy ways.
    https://lensofkwame.com/004
    8 min
  • Who Do You Serve? : Identifying Your Target Audience.
    Every brand or business out there is supposed to solve a problem of a want or a need.
    Whether you’re selling makeup products or building websites, both businesses have one thing in common. That’s serving a particular group of people who have a desire to experience an outcome that can only be provided by these businesses.
    The ultimate question every brand should ask is:
    What group of people have the greatest desire to acquire the outcome that our solution provides?
    The answer to this question is going help you identify the category or industry you want to serve, your target market, your target audience, your target group and finally your ideal customer avatar or audience persona.
    I can’t stress enough on the importance of identifying the people who can benefit the most from our products and services especially now that, there is so much content and solutions out there.
    Using the strategies in this episode, I believe we can narrow our audience from everyone to a specific group of people that represent our target audience.
    Defining the audience for your brand gives you a foundation to build upon. It gives you the stability to make decisions:
    How to tell your story
    How to position your products and services against the competition
    How to engage your audience in authentic and meaningful ways
    Clearly stating who you serve takes your brand to the next level.
    https://lensofkwame.com/003
    13 min
  • Identifying Your Brand’s Purpose

    Times are changing. When choosing brands to do business with, today’s consumers care about more than just what products or services they offer—they care about what kind of impact brands are making in the world. And if you want to take your brand to the next level, you need a sense of purpose—a sense of purpose your audience truly connects to.

    In this episode, We talk about how to identify your brand's purpose, the difference between a purpose statement, vision statement and a mission statement.

    We also look at how to write a brand  purpose statement.  

    Hope you enjoy the episode and feel free to follow us on all social media to continue with the conversation.

    Get all links, resources and show notes at:

    https://lensofkwame.com/002

    11 min
  • Welcome to The Brand & Business Lens Podcast

    Welcome to the first episode of the podcast which is an overview of what to expect with upcoming episodes and is also a chance for me to apologize for teasing the podcast for over a year.

    As they always say; it’s better late than never. I hope this podcast will be worth the wait.

    Get all links, resources and show notes at:

    https://lensofkwame.com/001

    9 min
  • The Brand & Business Lens
    Building a successful brand or business is a lot of work, but it doesn’t have to be difficult. Join Kwame, brand strategist and business coach for purpose-driven entrepreneurs, in exploring what it takes to build a brand & business you love and deserve.
    Each week Kwame shares his best strategies and practical takeaways that listeners can apply to their own entrepreneurial endeavors.
    Kwame also interviews industry peers where they share actionable advice and most importantly: support and step by step guide to empower entrepreneurs to build a brand and business they love, deserve and desire.
    1 min

About The Brand & Business Lens

From the publisher's feed

Building a successful brand or business is a lot of work, but it doesn’t have to be difficult. Join Kwame, brand strategist and business coach for purpose-driven entrepreneurs, in exploring what it takes to build a brand & business you love and deserve.