Nsoroma Karmue, Founder of Melan is Beautiful, on Building Confidence and Community
Name means “child of the heavens” or “star child”Grew up in Sacramento, California, after being born in Tennessee
Podcast
Overview
In this inspiring episode of “The Brand Called You,” Mark Sadovnick sits down with Nsoroma Karmue, the 12-year-old founder of Melan is Beautiful, a skincare line with a powerful social message. Nsoroma’s journey from experiencing bullying to empowering others is both moving and motivating.
00:00:39 — What does Nsoroma’s name mean and how has her background shaped her?
Name means “child of the heavens” or “star child”Grew up in Sacramento, California, after being born in TennesseeComes from a supportive family (older siblings, parents)00:02:40 — What matters most to Nsoroma?
Passion for empowering people to love themselvesPersonal experiences with bullying and pressure to conformThe drive to help others develop self-confidence and self-love00:03:36 — How did Melan is Beautiful start, and what inspired it?
Originated from Nsoroma’s own struggles with self-acceptanceDesire to create a skincare business that also spreads a mindset of self-loveInitial research during the Black Lives Matter movement and George Floyd protestsDiscovery of historical racism in advertising (“black is bad effect” and old soap ads)00:06:35 — What was the process of launching her business?
Two years of research and planningDeveloped a business plan and secured a $1,000 investment from her parentsSibling teamwork: sister as vice-president, brother handling accountingSupport from teachers and friends—her first fans and customers00:07:53 — How does she balance profit with social impact?
Focus on the mission and helping others instead of just profitsThe belief that “giving is key”—profit naturally follows a positive purposeTrue fulfillment comes from seeing a difference in people’s lives00:09:29 — What impact has Melan is Beautiful made?
Positive feedback from the community about the empowering messageMindset and self-acceptance are the “icing on the cake” for her brand00:12:49 — How has this journey changed Nsoroma?
Importance of determination and passion in launching a companyLessons in leadership, teamwork, and resilienceNew perspective on people, money, and the power of community supportLearn more about Nsoroma Karmue: Linkedin
If you learned new insights about Why skincare? Because she knows firsthand the pain of bullying and the struggle with self-confidence. Her goal: empower kids to love themselves—no matter what the world says, and share them with friends!
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Profile
Name means “child of the heavens” or “star child”Grew up in Sacramento, California, after being born in TennesseeComes from a supportive family (older siblings, parents)
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