What do Google, ChatGPT, and other AI models say when someone asks about you or your business? Are you in control of that narrative? Jason Barnard, "The Brand SERP Guy" and founder of CaliCube, joins Harmonious at Lunch to discuss how to "educate" these powerful AI systems to present you accurately and authoritatively. This isn't traditional SEO; it's a new approach to online reputation management for the age of AI.

Discover Jason's powerful "Claim, Frame, and Prove" method for building a clear and consistent digital footprint that AI understands and trusts. He shares his personal story of transforming his own online identity from a "cartoon blue dog" voice actor into a recognized digital marketing expert, a journey that led to a multi-million dollar business. This is a crucial conversation for any business owner who wants to manage their online brand proactively and ensure they are visible to the right audience at the right time.

Chapters:

• [00:00] - Welcome: "Educating" Google & AI About Your Brand
• [01:10] - Jason Barnard on the New Era of Online Reputation Management
• [02:00] - The Key Difference: Traditional SEO vs. Brand SERP Strategy
• [03:30] - The "Claim, Frame, & Prove" Method Explained
• [05:45] - Building Credibility for Machines and Humans
• [07:00] - How AI Search Works & Why Your Digital Footprint is Crucial
• [09:00] - Jason's "Cartoon Blue Dog" Story: Solving His Own Brand Problem
• [11:15] - The CaliCube Process: Understandability, Credibility & Deliverability
• [13:45] - Your Website as the "Hub" for Your Brand's Facts
• [15:00] - The Surprising Importance of Reciprocal Links for Brand Confirmation
• [16:45] - Which SEO Rules DON'T Apply to Modern Brand Management
• [18:30] - Your First Action Step: Search Your Own Name in AI
• [20:00] - Where to Learn More & Access CaliCube's Free Guides

(Note: Please review and adjust these estimated timestamps against your final audio/video edit.)

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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn more from Jason Barnard & CaliCube:

• Free Guides: Visit CaliCube to access free, in-depth guides on Brand SERPs, Knowledge Panels, and managing your digital brand: https://kalicube.com/guides
• Main Website: Explore Jason's work and platform at: https://jasonbarnard.com/

Connect with Jason Barnard:

• Twitter: https://twitter.com/jasonmbarnard
• LinkedIn: https://www.linkedin.com/in/jasonmbarnard/
• Facebook: https://www.facebook.com/jasonmartinbarnard/
• YouTube: https://www.youtube.com/@jasonmbarnard

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#OnlineReputationManagement #BrandSERP #DigitalFootprint #PersonalBranding #SEOStrategy #AIinMarketing

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