The Brand ED Podcast

The coaching, consulting, speaker, and content creator space is crowded.

How you position your personal brand is where you Zag above the crowd of zigs.

So how about the first of 3 hacks on how you use people to position your personal brand?

There are two simple steps for this hack. Try it for your personal brand!

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ASK A QUESTION ABOUT POSITIONING YOUR BRAND 

Got a question about how to position your coaching, consulting, or speaker brand or? Submit your question for the podcast here »

NEW GIFT FOR YOU

Cheatsheet: 4 Ways to make a Great First Impression w Your Website » Download this new cheatsheet to make a great first impression with your website. 

SHARE THIS EPISODE

Know someone who has their own business? Click the share button on your phone and share this episode with them right now.

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LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

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Too many coaches, consultants, speakers and content creators struggle to start their business with confidence.

Why?

Because they lack clarity around these 3Ps!

This costs you valuable time, wastes money and energy…plus you'll miss out on connecting with the right customers.

Gain clarity around these 3Ps so you can begin to own your space in a market swimming with other coaches, consultants, and thought leaders.

Check out this episode and learn:

• What are the 3Ps you need to nail down to position your business?
• Why do you need the 3Ps as a coach, consultant, speaker, or content creator/thought leader?
• When do you use the 3Ps to position your business?  (HINT: It's NOT just when you’re starting out)

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RESOURCES FROM THIS EPISODE

Join the Monetize Your Genius Mentormind »

Attention: SPEAKERS, COACHES & COURSE CREATORS Starting from scratch? Already in Business? Get your personalized expert business-building insight from myself, Daniela Nica (creator of the Monetize Your Genius Summit), Connie Pak (marketing funnel expert), and Geoff Kullman (copywriter extraordinaire).

Pay nothing today. Try it for 30 days to see if it works for you. Hurry before this mentormind closes!

NEW GIFT FOR YOU

Cheatsheet: 4 Ways to make a Great First Impression w Your Website » Download this new cheatsheet to make a great first impression with your website. 

ASK A QUESTION

Got a question about your Brand or website? Submit your question for the podcast here »

SHARE THIS EPISODE

Know someone who has their own business? Click the share button on your phone and share this episode with them right now.

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LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

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There’s little more frustrating and deflating than failing to connect with the customers you long to serve.

For many personal brands like coaches, consultants, speakers, and creators, this feels paralyzing. You try to put up a website, send out emails, post on social…

But nothing sticks. The customers you want to serve either don’t stop to listen, or the pass by like casual window shoppers…back when shopping was done at these things called “malls.”

The way you connect with customers is through your words. So I asked my good friend and brilliant copywriter Geoff Kullman to help us go from failing to connecting.

In this episode, you’ll get answers to these copywriting questions:

• Where should we start when writing marketing copy for our personal brand?
• How do get a clearer picture of our customer and why is it so important for connecting?
• Why should personal brands like coaches, consultants, and thought leaders care about neuroscience, psychology, and all that scientific stuff when it comes to their copywriting?

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RESOURCES FROM THIS EPISODE

Free Training: How to write your own 6-figure sales page »Sign up for Geoff’s free training on Feb 20, 2021!

Download Geoff’s 6P Email Sequence for free » Get your hand's on Geoff’s free 6P email sequence, listen to his podcast, and connect with him from his website. (He’s got lots of excellent free resources!)

NEW GIFT FOR YOU

Cheatsheet: 4 Ways to make a Great First Impression w Your Website » Download this new cheatsheet to make a great first impression with your website. 

ASK A QUESTION

Got a question about your Brand or website? Submit your question for the podcast here »

SHARE THIS EPISODE

Know someone who has their own business? Click the share button on your phone and share this episode with them right now.

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LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

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You just attended an amazing event, conference, or online summit…now what!?

How do you maximize all your takeaways, insights, and notes?

My friend, Daniela Nica’s amazing summit Monetize Your Genius wraps up today. It was 7 days packed with value. I watched chat boxes fly with takeaways and nuggets from session after session.

So how do we manage all of those insights?

Check out this episode and learn:

• How do you prioritize takeaways?
• Who should you follow?
• How do you track progress?
• Why do you need some help after the event?

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RESOURCES FROM THIS EPISODE

Lauren Davis: Three Things I Analyze at All Live Events »Check out this episode from my friend Lauren Davis on her strategies for getting the most out of events!

Mike Kim: Maximizing Your Value From Live Events » Here's an ‘oldie but a goodie’ from my friend Mike Kim's Brand You Podcast for how he approaches events and takeaways.

NEW GIFT FOR YOU

Cheatsheet: 4 Ways to make a Great First Impression w Your Website » Download this new cheatsheet to make a great first impression with your website. 

ASK A QUESTION

Got a question about your Brand or website? Submit your question for the podcast here »

SHARE THIS EPISODE

Know someone who has their own business? Click the share button on your phone and share this episode with them right now.

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LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

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In part 1 of this interview with Dr. Choi, we explored Why our brains sabotage us and our business success…often without us being aware?

Today we discover HOW to tap into our brain’s superpower potential and propel our businesses forward.

Discover some simple, science-based tactics to tap into your brain’s full abilities in part 2 of our interview.

BONUS OFFER

Register for the Monetize Your Genius Summit today!

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RESOURCES FROM THIS EPISODE

Register for the FREE Monetize Your Genius Summit » 27th Jan - 2nd Feb, 2021

Speakers, Coaches, Teachers, Trainers, And Course Creators, get empowered to create new streams of income around your expertise. Join me, along with 50+ industry experts with high-income skills! My session will cover The Exact Website Page Design for Coaches, Consultants, Trainers, Teachers and Speakers to Get Hired.  Don’t miss this amazing opportunity to mastermind with 50+ industry leaders! http://rbyf.us/monetize

Connect With Dr. Eugene Choi

• Subscribe to Neurohacking Podcast hosted by Dr. Eugene Choi.
• Email Eugene at [email protected]

SHARE THIS EPISODE

Know someone who has their own business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

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I help you Pitch, Position, and Profit from your brand. Find out more at robbyf.com.

Is your own brain secretly sabotaging your business success?

Dr. Eugene Choi breaks it down for us in part 1 of this amazing interview.

Discover why Eugene left behind the 6 years he spent getting his Doctorate degree and a 6-figure salary on a quest to connect the impact of your brain on your business.

In part 1 of this interview, you’ll learn the answer to this question:

• How does your brain sabotage your business success?

BONUS OFFER

Register for the Monetize Your Genius Summit today!

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RESOURCES FROM THIS EPISODE

Register for the FREE Monetize Your Genius Summit » 27th Jan - 2nd Feb, 2021

Speakers, Coaches, Teachers, Trainers, And Course Creators, get empowered to create new streams of income around your expertise. Join me, along with 50+ industry experts with high-income skills! My session will cover The Exact Website Page Design for Coaches, Consultants, Trainers, Teachers and Speakers to Get Hired.  Don’t miss this amazing opportunity to mastermind with 50+ industry leaders! http://rbyf.us/monetize

Connect With Dr. Eugene Choi

• Subscribe to Neurohacking Podcast hosted by Dr. Eugene Choi.
• Email Eugene at [email protected]

SHARE THIS EPISODE

Know someone who has their own business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

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I help you Pitch, Position, and Profit from your brand. Find out more at robbyf.com.

For too many Coaches, Consultants, and Speakers…the two ways we typically build great websites is BROKEN!

If you’re starting or growing a business and you need a website, your two primary options are:

• DIY: Figure it out yourself
• PTP: Pay the Pro to do it for you

The DIY approach wastes time and ends up costing you time…and usually clients.

The PTP (Pay The Pro) approach forces you to choose a “pro” you can afford—NOT the one you need.

Both approaches fail to help you grow your business. (In fact, they only add to your headaches!)

In this episode, we explore a New, Better way for Coaches, Consultants, and Speakers to build a GREAT website.

Discover a better way to a better website for your business.

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RESOURCES FROM THIS EPISODE

Discover a New, Better Way to Build Your Website »

Interested in a New, Better Way to Build Your Coaching, Consulting, or Speaker Website? Sign up on the “Yes, I’m Interested!” list here and get more info. (No commitment required.) http://rbyf.us/live

SHARE THIS EPISODE

Know someone who’s interested in a new website? Click the share button on your phone and share this episode with them right now.

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LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

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I help you Pitch, Position, and Profit from your brand. Find out more at robbyf.com.

What should you expect to get from a professional website designer?

Entrusting your website into the hands of a professional is scary. You already know your website is critically important to the success of your business. You don’t want to entrust it to just anyone.

So what should you be looking for and what should you expect from a pro?

Listen to this episode and discover the 4 areas your professional website designer SHOULD be winning FOR YOU like a champ!

Listen to this episode and get answers to these questions:

• What are the four critical areas your website designer should knock out of the park for you?
• Why setting the WRONG goal for your website project and website designer can be costly?
• Why the WHOLE system of finding top-quality pro web designers is massively BROKEN…especially for starters, solopreneurs, and newer businesses?

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RESOURCES FROM THIS EPISODE

Share your Website Questions (and Woes) with Me »

Send me your website challenges, questions, and woes as a business owner or brand and I’ll answer them on the show.

SHARE THIS EPISODE

Know someone who’s interested in a new website? Click the share button on your phone and share this episode with them right now.

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LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

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I help you Pitch, Position, and Profit from your brand. Find out more at robbyf.com.

How do you hire the right professional web designer or website firm for your brand and business?

What should you be on the lookout for and where can you get tripped up?

I’ve worked with hundreds of businesses, brands, and non-profits on their websites. I’ve also had the ‘shoe on the other foot’—working inside a company and working with an website design firms.

When the time comes, this is one hire you want to get right!…for the sake of your business and your sanity.

On this episode, I walk through 4 common mistakes you must avoid when hiring a professional web designer or web design/development firm.

Listen to this episode and get answers to these questions:

• Why is the ‘pixel pusher’ is never the right hire?
• How the wrong hire can turn you into an addict?
• Why to search the proposal and contract for these clues so your website project doesn’t derail?
• Why do you need a plan BEFORE hiring a professional web designer or website design firm?

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RESOURCES FROM THIS EPISODE

Free Training: The Exact Website Wireframe For Consultants, Coaches, and Speakers to Get Hired »

Reserve your spot for this free webinar training coming up on Thursday, Dec 17th at 1pm ET (12pm CT / 11am MT / 10am PT).

SHARE THIS EPISODE

Have a friend who’s trying to start or grow a consulting, coaching, or speaking business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

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I help you Pitch, Position, and Profit from your brand. Find out more at robbyf.com.

The objective for website builders like Wix or Squarespace is simple: build your website without code.

These are popular solutions for many consultants, coaches, and speakers when building your website.

But what if the real challenge standing between you and a money-making website was more than just “having to know website code?”

Listen to this episode and get answers to these questions:

• How should you evaluate website builders for your consulting, coaching, or speaker website?
• Why website builders have hidden challenges you should know about?
• Why consultants, coaches, and speakers get misled by Squarespace, Wix, GoDaddy and other popular website builders?

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RESOURCES FROM THIS EPISODE

Free Training: The Exact Website Wireframe For Consultants, Coaches, and Speakers to Get Hired »

Reserve your spot for this free webinar training coming up on Thursday, Dec 17th at 1pm ET (12pm CT / 11am MT / 10am PT).

SHARE THIS EPISODE

Have a friend who’s trying to start or grow a consulting, coaching, or speaking business? Click the share button on your phone and share this episode with them right now.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

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I help consultants, coaches, and speakers create profitable websites from the ground up. Find out more at robbyf.com.