The Brand Experience Podcast

The Brand Experience Podcast

By POWER SHIFTER DigitalBusinessTechnologyArtsMarketingDesign
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The Brand Experience Podcast episodes

  • Unlock the Secrets of Product Design & Brand Experience

    In episode two, the host discusses with guest Katie Deloso, a product designer passionate about intertwining brand and product experiences. Katie shares her journey from San Francisco to Charlotte and details her role at Nurture, where she combines design and behavioural science in digital projects. The conversation covers the importance of a cohesive brand and product voice, effective onboarding strategies, and integrating AI into design. Katie emphasizes the 'yellable why,' a concept to ensure brand messaging is consistently reflected in user experiences, and shares intriguing case studies and actionable insights for startups and established companies alike.

    01:11 - Katie's Background and Expertise

    01:48 - The Power of Storytelling in Product Design
    02:21 - The Play-Doh Pivot Story
    03:49 - Lego's Digital Transition and Missed Opportunities
    05:23 - Katie's Approach to Brand and Product Design
    05:55 - Early Career and Founding Nurture
    07:02 - Integrating Brand and Product Experience
    11:28 - Challenges in Brand and Product Marketing
    15:58 - Behavioral Science in Product Design
    18:40 - The Importance of Onboarding
    23:00 - Case Studies and Real-World Examples
    25:15 - Future Trends in Product and Brand Design
    29:42 - Conclusion and Where to Find Katie

    31 min
  • Designing Delight: The Future of Digital Brand Experience

    Embracing the Experience Economy with "Howie" Howatson

    In this inaugural episode of 'The Brand Experience,' host JP Holecka delves into the significance of customer-centric branding in the digital age. JP contrasts 'customers' with 'consumers' to emphasize the importance of personalized service and discusses his extensive career in the media industry, from graphic design to digital product creation. Co-host Howie Howitson shares his journey from traditional animation to strategic design in the digital space. Together, they explore the concept of the 'experience economy,' where brand experiences are co-authored with customers, emphasizing the necessity for brands to innovate and maintain authentic connections with their customers. The episode also introduces 'Power Shifter Intelligence' (PSI), a new agency venture aiming to integrate brand strategy with service design. Viewer engagement is encouraged throughout, with plans for subsequent episodes targeting diverse industry perspectives.
     
    Topics Covered
    00:41 - Introduction to the Brand Experience
    01:17 - JP Holecka's Journey in Media and Design
    03:18 - Transition to Digital and Founding Power Shifter
    05:02 - Introducing Howie Howitson
    06:08 - Howie's Background and the Experience Economy
    10:23 - The Importance of Brand Experience
    15:06 - Challenges and Solutions in Brand Experience
    27:29 - Launching Power Shifter Intelligence (PSi)
    31:19 - Q&A Session
    36:13 - Closing Remarks and Future Episodes
    38 min

About The Brand Experience Podcast

From the publisher's feed

Welcome to ‘The Brand Experience,’ a forward-thinking podcast dedicated to reshaping how purpose-driven brands engage with their customers. Where we delve into the heart of ‘The Experience Economy,’…