The Brand Files

The Brand Files

By Jade BufordBusinessEntrepreneurship
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The Brand Files episodes

  • Creating Consistency in Branding and Life with Sarah Martin, Author and Health Coach

    In today's episode of The Brand Files, we are talking all things consistency! Whether you're focusing on branding or your personal life goals, consistency and routine can help you to develop freedom among so many different aspects of your business and personal life.

    Today we are talking consistency with Sarah Martin, who is a wife, mom, author, and certified coach with Faster Way to Fat Loss. She is passionate about gathering purpose-driven women to get lean and feel energized so you can live out your calling. When Sarah isn't cheering on her clients, you can find her on date nights with her husband, yelling loudly at her son's football games, or making a mess in her art room. Join Sarah's next Faster Way Round and get info @SarahMartinVibrantLife on Instagram!

    READ THE SHOWNOTES

    Want to see where your brand and website stands? Download our FREE DIY Brand and Website Audit to see what's working for you and what could be improved!

    To learn more about J. Alexandria Creative, click here to visit our website.

    Follow us on Instagram.

    54 min
  • Using a Template to DIY Your Website
    WHEN IS A WEBSITE TEMPLATE A GOOD FIT FOR YOU?

    How do you know when you should DIY your website and what's the best way to do that? Let's talk about it!

    When you're building a business, even in the early stages, it's inevitable that you come to a point where you say ok…I can't go on any longer without a website. This is a natural occurrence.

    Ready to DIY? Let's talk about it!

    READ THE SHOW NOTES

    Click here to save on your ShowIt Subscription with our referral link.

    Download the Website Copy Workbook

    Shop J. Alexandria Creative ShowIt Website Templates and use promo code LAUNCH to save 10% off.

    Want to see where your brand and website stands? Download our FREE DIY Brand and Website Audit to see what's working for you and what could be improved!

    To learn more about J. Alexandria Creative, click here to visit our website.

    Follow us on Instagram.

    21 min
  • Designer Roundtable: How to Choose a Website Platform?

    Welcome back to The Brand Files! In today's episode, we are sitting down with JAC's Emily Foster, Lauren Brown, and Jade Buford for a Designer Round Table to learn which website platforms are best for what! When you take the time to choose a website platform that's the right fit for your business, you want to feel confident that it's going to meet the needs & goals of your website & be the right fit from a maintenance perspective in the future. In this episode, we are going to dive right into how to navigate this!

    Highlights:

    • How to know which website platform to look to for your specific business
    • Designer experiences with different platforms and their recommendations
    • A platform breakdown – Finding out which platform feels most intuitive to you!

    READ THE SHOW NOTES

    Want to see where your brand and website stands? Download our FREE DIY Brand and Website Audit to see what's working for you and what could be improved!

    To learn more about J. Alexandria Creative, click here to visit our website.

    Follow us on Instagram.

    56 min
  • Your Black Friday Strategy Session
    Welcome back to The Brand Files! In today's episode, Jade Buford gives us all the tips and tricks in order to prep for Black Friday! She provides insight on what you can start doing now to have a successful and stress free Black Friday experience for your business. Follow along to learn all about how to best optimize your time and skills to have the best Black Friday! Highlights
    • All things Black Friday prep for your small business
    • Getting organized for a more strategic Black Friday approach
    • What you can get started on NOW to benefit you later!
    • Auditing and testing your website to ensure a smooth customer experience

    Resources Mentioned:

    Pingdom-Site Speed Test

    Google PageSpeed Insights

    Download our FREE Marketing Strategy Calendar Worksheets

    To learn more about J. Alexandria Creative, click here to visit our website.

    Follow us on Instagram.

    Want to see where your brand and website stands? Download our FREE DIY Brand and Website Audit to see what's working for you and what could be improved!

    READ THE SHOWNOTES

    30 min
  • Launching a New Website? Start Here 👋

    Planning to launch a new website but have no clue where to start? We can help!

    In today's episode of The Brand Files, Jade Buford gives her expert tips on how to go through a website launch process feeling confident and empowered, rather than scattered and overwhelmed. Building your brand and designing your website should be a positive and enjoyable experience, so JAC is here to help! Jade walks us through everything you need to do in order to prepare for a website launch, whether that be with a web designer or DIY!

    To learn more about J. Alexandria Creative, click here to visit our website.

    Want to see where your brand and website stands? Download our FREE DIY Brand and Website Audit to see what's working for you and what could be improved!

    Download our Website Content Planning Workbook that we mentioned in this episode to help you write your website copy.

    Click here to read the shownotes.

    33 min
  • Finding Your Niche While Being Multi-Talented

    ​​Katy Murray is a business owner, entrepreneur, employee, mother and wife. Receiving multiple awards and recognition for her Photography Talent, Katy's images have been featured in over 30 publications. Katy has been a guest speaker at multiple Universities, on high ranking Podcasts and is the Host of her own Ginger Biz, the Podcast. On her podcast she shares all the tips and tricks to be successful in business, while also working full time, loving on her sweet family and practicing self care to maintain sanity. Katy is a fun loving business guru who wants to share her passions with the world.

    In today's episode, Katy walks us through the ins and outs of finding your niche while navigating a multi passionate and business oriented lifestyle.

    To see more from Katy Murray, visit her website or follow her on social.

    To learn more about J. Alexandria Creative, click here to visit our website.

    Want to see where your brand and website stands? Download our FREE DIY Brand and Website Audit to see what's working for you and what could be improved!

    CLICK HERE TO READ THE SHOWNOTES

    1 hr 5 min
  • Combining Your Passions to Build a Business You Love with Ine Wilmé Coetzee, Inner Voice Institute of Music
    This episode is all about combining your passions to build a business you love and how a hobby like playing the cello can create lasting effects in other areas of your life improving disclipline, habits, routines and focus. We are chatting with Ine Wilmé Coetzee, a professional cellist, cello coach and performer. She is the cello coach and founder of Inner Voice Institute of Music, Inc. Over the years she has developed formulas to make music learning as an adult attainable, exciting and intimidation free. Connect with Ine and the Inner Voice Institute of Music: Instagram: @Ine.Wilme To learn more about Inner Voice Institute of Music, visit Ine's website: https://www.innervoiceinstituteofmusic.com/inner-voice-academy Sign up for the Inner Voice Institute of Music Newsletter: https://www.innervoiceinstituteofmusic.com/newsletter-sign-up-page Ready to audit your brand and website to see what areas are working well and where you can improve? Download our FREE Brand Website Audit today! CLICK HERE TO READ THE SHOWNOTES
    50 min
  • Building an Industry Disrupting Brand with Andy and Kristin Bernard, Côtes de Femme
    Building an Industry Disrupting Brand with Andy and Kristin Bernard of Côtes de Femme HIGHLIGHTS:
    • A message to all aspiring business owners – JUST GET STARTED!
    • Introducing a specific flavor profile to the wine market – as a couple & family.
    • Overcoming a limited mindset turning into the Côtes de Femme brand.

    DESCRIPTION:

    Welcome back to The Brand Files podcast! In this episode we are getting a sneak peek into the life of a business driven couple and their journey with building a successful wine company.

    Kristen is the founder and CEO of Côtes de Femme. She has a BS in human environmental sciences and she studied communications in education. She's a lifestyle guru and fitness innovator, problem solver, and has a proven ability to put ideas into action.

    Andy, her husband, is the COO of Côtes de Femme, and has a BS in civil engineering. He's been a lifelong engineer, competitive Division I athlete, and innovator in green and sustainable business practices. They are both published authors of athletic books and have started other small businesses as well.

    This is not their first rodeo, so we are so lucky to have them on the podcast today to tell us about their journey specifically with Côtes de Femme. Listen now to hear more about how Côtes de Femme came about, what it means, and many more captivating details!

    All listeners can get 10% off their first order from Côtes de Femme with promo code BRANDFILES

    FOLLOW

    Instagram – @CotesdeFemme

    TikTok – @CotesdeFemme

    Facebook – @CotesdeFemme

    Ready to audit your brand and website to see what areas are working well and where you can improve? Download our FREE Brand Website Audit today!

    CLICK HERE TO READ THE SHOWNOTES

    49 min
  • The Website Designer without a Website 😬

    How it all began. Just a girl with a passion for small businesses, starting a brand and web design agency...without a website.

    Meet Jade Buford, a corporate creative turned full time agency owner. She started J. Alexandria Creative while working corporate full time. in this episode we cover how J. Alexandria Creative got started, the importance of "going ugly early" in your business, and the turning point of not having a professional website to having a professional website, and what that can do for your business.

    If you're a side hustler looking to go full time, this episode is for you.

    To learn more about J. Alexandria Creative, click here to visit our website.

    Want to see where your brand and website stands? Download our FREE DIY Brand and Website Audit to see what's working for you and what could be improved!

    READ THE SHOWNOTES

    15 min
  • The Brand Files Podcast Trailer

    Welcome to The Brand Files Podcast!

    A Podcast for Entrepreneurs designing beautifully strategic businesses built for longevity.

    I'm your host, Jade Buford. A corporate creative turned full time CEO and Creative Director of J. Alexandria Creative, a boutique agency designing brands and websites for small businesses.

    Pretty is important, but strategic is what we aim for. We believe you can have both.

    From branding, to web design, to marketing and more, we're spilling all our tips, tricks and takeaways you can design small business built to last that looks good while doing it.

    Jade will be sharing her entrepreneurial journey of starting J. Alexandria Creative and taking it full time, the ins and outs of building a strategic brand rooted in strategy, and interviews with small business owners to peel back the curtain on building a successful business that's built to last.

    New Podcast episodes coming soon! To learn more at about Jade and J. Alexandria Creative, visit our website.

    Follow J. Alexandria Creative on Instagram

    Follow J. Alexandria Creative on TikTok

    1 min

About The Brand Files

From the publisher's feed

A Podcast for Entrepreneurs designing beautifully strategic businesses built for longevity.