The Brand iT Podcast

By David Mauro

Imagine building an organization that provides for your family and hundreds more. A Brand recognized as a leader in your field.

Why is it that some leaders are able to inspire a team and have a prof... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The Brand iT Podcast:

How many episodes does The Brand iT Podcast have?

The podcast currently has 87 episodes available.

The Brand iT Podcast episodes:

September 16, 2020 What’s in a Lasting Brand? Creative Directors Eric Jacobs & Chris Tschantz EP #35
Creative Directors Eric Jacobs and Chris Tschantz of Test Pilot Creative join the Brandology team to discuss what goes into a tremendously successful brand.
Test Pilot Creative is an independent, strategic advertising agency who believes in “the power brand makes you feel”.
A Brand can shape consciousness. The stories it tells. Because when a brand resonates in the heart of the target audience, you have more than a casual consumer – you have a brand advocate.
Eric and Chris play a crushing game of Brand Culture Trivia against host Mark Mosher and their great sense of humor emanate throughout the episode.
Visit TEST PILOT CREATIVE: https://testpilotcreative.com/
RATE THIS PODCAST at https://Ratethispodcast.Com/Brandology
Subscribe! Get New Content! Find us at: https://brandology.captivate.fm/
Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound.
...more
50min
September 14, 2020 Mentorship, CULTURE & Work-Life Balance-AVA WETTRICK PODCASTER, STUDENT LEADER EP 34
Eva Wettrick, 19-year old podcaster and author, discusses Mentorship, Hustle-Culture and the false narratives for younger generations.
She shares experiences meeting Seth Godin, Steven Kotler, JT Mccormick and interviewing Hala Taha and others.
Ava discusses growing up, dreaming of being a Mermaid and petting manatees, leaving home and becoming an adult during uncertain times. Growing up in Indiana and inspired by a long-drive she had with her father as a child, she wants to change the world and inform her peers of meaningful subjects and inspiration--rather than shallow celebrity gossip.
Inquisitive. Curious and fearless-she never meets a stranger.
Subscribe! Get New Content!
Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound.
...more
1h 1min
September 14, 2020 Personal Career Coach & Branding with Anna Morgan EP #31
Anna is the founder of a growing Career Coach and Placement Service for those re-entering the workforce as well as those seeking lateral career transfers. Anna believes that bringing empathetic support and coaching, authenticity and vulnerability to your career search is vital and effective.
She plays a crushing game of Brand Culture Trivia against Host Mark Mosher and her enthusiasm provides great insight and value for everyone.
Subscribe! Get New Content!
Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound.
...more
57min
September 13, 2020 SUCCEEDING FEMALE CEO IN MALE DOMINATED FINANCE INDUSTRY-Erin Sikorski EP 33
ERIN SIKORSKI, is CEO of the wealth management firm THE WELLINGTON GROUP(https://www.thewellingtongroupllc.com/ (https://www.thewellingtongroupllc.com) ).
A success-driven, brilliant mind is an Introvert at heart but stands her ground and has navigated her way as a thriving leader in the cut-throat wealth management industry. Leveraging advances in technology and following a strong mentor, she has created a warm culture with a female at the helm.
Raised by entrepreneurs in family business, she learned the financial industry and was mentored by leaders. She explains the way her business is ran on a foundation of trust, where curiosity... is paramount.
One goal is to drive more diversity (ethnic and gender) and to have more female and minority students into the field of financial services. She explains the benefits and its far-reaching impact that accommodates and welcomes them. She is driven to drive females into the financial and wealth management industry. She has been surrounded by men her whole professional life and diversity issues compound upon that.
She gives excellent advice of how to be female in a male-dominated industry.
A Must-listen-to Episode! A Must-see video about female leadership.
Visit: https://www.linkedin.com/in/erin-sikorski-cfp%C2%AE-83bb5848/ (https://www.linkedin.com/in/erin-sikorski-cfp%C2%AE-83bb5848/)
RATE THIS PODCAST at https://ratethispodcast.com/Brandology (https://Ratethispodcast.Com/Brandology)
Subscribe! Get New Content!
Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound.
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
...more
1h 4min
September 11, 2020 KNOX COLLEGE DIRECTORS SARAH BYRD & ERIC JOHNSON-EP 32
Unique and fascinating discussion on the challenges facing higher education today are addressed.
Colleges, especially international-based private liberal arts schools like Knox College, are faced with unique challenges unlike any of time. The offerings, opportunities for personal and professional growth and the small-town interpersonal relationship of the U.S. College-experience are alive and kicking.
Hear why today, more than ever, is a chance to get a great education and life experience in a hybrid online and brick-and-moertar learning environment.
DON’T MISS KNOX HOMECOMING REUNION 2020 this October 23-25.
Learn more at http://www.knox.edu/alumni/homecoming-and-reunions (http://www.knox.edu/alumni/homecoming-and-reunions) to learn more about the various activities and virtual events happening during this very unique Stay-In-Your-Own-Home(coming). This is OurKnox...Connect, Take Part, Give Back.
RATE THIS PODCAST at https://ratethispodcast.com/Brandology (https://Ratethispodcast.Com/Brandology)
Subscribe! Get New Content!
Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound.
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
...more
1h
September 10, 2020 Silicon Valley Chief Marketer PETER FINTER on Breakthrough Tech EP 30
Peter Finter joins our hosts in a fascinating emerging and cutting-edge technology talk. Chief Marketing Officer at Couchbase, he creates breakthrough programs to drive market awareness and leadership within the $45B+ database space.
Prior to Couchbase, Peter served as CMO at Gigamon, where he repositioned the brand and launched the company into the cybersecurity market, growing its addressable market by more than $5B and revenues by 40+% CAGR.
Before Gigamon, Peter was with Juniper Networks, where he was responsible for worldwide demand generation and the expansion of Juniper’s Enterprise and Service Provider customer base in the Americas. Peter is an Electrical Engineering graduate of Imperial College, London, and a Chartered Engineer.
Learn from the best and brightest!
Great Insight on building your Brand and becoming a leader regardless of your title.
Special Guest Christina Rohall Knittel of Couchbase joins the Brandology Team and crushes us all in BRAND CULTURE TRIVIA GAME!
Subscribe! Get New Content!
Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound.
...more
52min
September 07, 2020 The RISE & FALL of MYSPACE
THE RISE and FALL MYSPACE
Special Guest Jennifer Rogers joins Mark Mosher and David Mauro as they unfold their investigation and detailed events of the Rise and Fall of MYSPACE.
From the birth of social media networking and iconic platforms like Friendster, AIM Chat, to popular TV shows at the time, the timing…was perfect…for MYSPACE.
When you joined everyone even got the same first friend! Tom Anderson, one of the founders. You could rank your friends in order of importance and lay tracks of favorite music or your own band. You could even use HTML and pimp out your page.
It rose to be worth over 12 Billion Dollars and soon thereafter was sold off for less then 1/100 of that amount. What happened?
At one-point MYPSACE had more traffic than Google and gained 75,000 new users every single day. Along the way it could have bought Facebook for $75 Million and turned it down. Why? It was worried about Friendster.
Within a year after being acquired by Murdoch, the cracks in the armor started. MYSPACE founders felt the tension of now reporting into large corporation with its red tape and lack of autonomy. The MYSPACE platform, structure and custom API and apps was clunky and lacking in user-friendliness.
The News Corporation flooded MYSPACE with Ads which effectively ruined the usability and pleasure of using it.
Inappropriate content targeting underage users brought heat from investigators, Facebook started rising in popularity and usership.
By 2011, the once Billion-Dollar Brand was sold off by Murdoch (who had bought it origaincally for $580 MIL). The Sell-off price to discard the decaying brand? A poultry $35Mil (less than 1/10 of the purchase price and 1/100 of its former value at its peak.
The buyer of this shrunken brand? Justin Timberlake. Yep. That Justin! Since then it has been sold off a handful of times and exists in obscurity. Today it’s a hybrid of links, social media and music tracks but a shell of its former glory.
The Moral of the story is clear: To be a successful brand does not mean to be first. Success means to remain standing strong in the long-term.
RATE THIS PODCAST at https://RATETHISPODCAST.COM/BRANDOLOGY (https://RATETHISPODCAST.COM/BRANDOLOGY)
Subscribe! Get New Content!
Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound.
RESOURCES:
https://en.wikipedia.org/wiki/Myspace ( https://en.wikipedia.org/wiki/Myspace)
https://en.wikipedia.org/wiki/Friendster (https://en.wikipedia.org/wiki/Friendster)
https://youtu.be/Xs5bOyNTPLw (https://youtu.be/Xs5bOyNTPLw)
https://www.transformationmarketing.com/author/the-bean-team/ (The Bean Team)
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
...more
35min
September 06, 2020 Building A Strong Culture & Community with Bank President Karen Gregerson EP #28
Learn from someone who built a successful culture internally and a community rallying behind her leadership! The Farmers Bank President, Karen Gregerson, explains what it takes to be authentic, engaging and honest in today’s challenging times.
Learn from the best and brightest!
Great Insight on building your own business and a healthy culture!
Special Guest Kevin Hulsey joins the Brandology Team and crushes us all in BRAND CULTURE TRIVIA GAME!
Karen on LinkedIn: https://www.linkedin.com/in/karengregerson/ (https://www.linkedin.com/in/karengregerson/)
RATE THIS PODCAST at https://ratethispodcast.com/BRANDOLOGY (https://RATETHISPODCAST.COM/BRANDOLOGY)
Subscribe! Get New Content!
Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound.
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
...more
51min
September 04, 2020 Self-Branding & Blogging with Realtor Kelli Bastin EP 27
Learn from someone who built a successful real estate career while working at a start-up. She also built a great blog and social media following on Instagram with https://www.instagram.com/bighairandfoodiefare/ (https://www.instagram.com/bighairandfoodiefare/)
Big Hair and Foodie Fare.
Great Insight on building your own business and brand.
Great BRAND CULTURE TRIVIA GAME!
Kelli on LinkedIn: https://www.linkedin.com/in/kelli-bastin-9a991385/ (https://www.linkedin.com/in/kelli-bastin-9a991385/)
RATE THIS PODCAST at https://RATETHISPODCAST.COM/BRANDOLOGY (https://RATETHISPODCAST.COM/BRANDOLOGY)
Subscribe! Get New Content!
Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound.
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
...more
44min
September 03, 2020 Start-up Software Director, Mom and Tech Leader Heather Hansson EP #26
Learn from someone who once dreamed of being an Astronaut-Ballerina. She was once fired within weeks of coming back from maternity leave. She bounced back and explains the life in a start-up as a Product Director for a leading software tech company, Docket (https://urldefense.proofpoint.com/v2/url?u=http-3A__www.dockethq.comandd=DwMFaQandc=rMypsi2XMCFofe1ap9ofEUX5gM1yzrrx-U6jWPgwRl8andr=HIDwx4zp2WdkbjvOFL3VTJP6QvyHs6iGsHQ8MvMIUQ4andm=zDIMnEROXDl_RGB-wPSNC2lOvDvbJR0uWYKf2VhRuBAands=nSrnkR4Vpx0kSsBClpLyPFYZ28DvmOAqOrQi1TyyTM0ande= (www.dockethq.com)) experiencing exponential growth.
Great insight from a brilliant, warm and insightful leader, mother and Brand specialist. A born and raised Bostonian who found her home in the Midwest of Indiana.
Heather on LinkedIn: https://www.linkedin.com/in/heatherannehansson/ (https://www.linkedin.com/in/heatherannehansson/)
RATE THIS PODCAST at https://RATETHISPODCAST.COM/BRANDOLOGY (https://RATETHISPODCAST.COM/BRANDOLOGY)
Subscribe! Get New Content!
Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound.
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
...more
44min

FAQs about The Brand iT Podcast:

How many episodes does The Brand iT Podcast have?

The podcast currently has 87 episodes available.