Strategy Sessions

The (Brand) Love Doctor Aaron Ahuvia


Listen Later

Aaron Ahuvia PhD is the world’s leading scientific expert on brand love.

In this episode we discuss:

  • How the brain works and what we know about love
  • What it’s like working with Philip Kotler
  • How we define love and why it matters to marketers
  • How to build brand love
  • What to do when brand love isn’t something you should aspire to 
  • Anthropomorphism and why brands talk to us
  • Why stories matter
  • Why the IKEA effect works (but not for me!)
  • What Lisa Marie Presley can teach us about B2B marketing (really)
  • What to do if people fall out of love with your brand
  • Aaron Ahuvia

    Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn and holds an appointment in the College of Engineering’s program on Human Centered Design as well as at the UM-Ann Arbor’s Penny W. Stamps School of Art and Design.


    He completed his Ph.D. in Marketing at Northwestern University’s Kellogg Graduate School of Management, where he worked with Professor Philip Kotler (‘the father of modern marketing’).

    Strategy Sessions Host - Andi Jarvis

    If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

    Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

    Recommendations

    • Aaron’s book, The Things We Love
    • Creating Superfans by Brittany Hodak
    • Lidia Infante on the Strategy Sessions talking about using data on dating apps
    • ...more
      View all episodesView all episodes
      Download on the App Store

      Strategy SessionsBy Andi Jarvis

      • 5
      • 5
      • 5
      • 5
      • 5

      5

      8 ratings


      More shows like Strategy Sessions

      View all
      Freakonomics Radio by Freakonomics Radio + Stitcher

      Freakonomics Radio

      31,986 Listeners

      The School of Greatness by Lewis Howes

      The School of Greatness

      21,264 Listeners

      Pivot by New York Magazine

      Pivot

      8,901 Listeners

      Call To Action by Giles Edwards

      Call To Action

      9 Listeners

      The CMO Podcast by vYve & Jim Stengel

      The CMO Podcast

      346 Listeners

      Uncensored CMO by Jon Evans

      Uncensored CMO

      37 Listeners

      The Rest Is History by Goalhanger

      The Rest Is History

      12,493 Listeners

      Black T-Shirts by MIK MADE

      Black T-Shirts

      3 Listeners