The Brand Transformation Show by Blirt

The team at Blirt have put together a really interesting start up called Waymaker.io

This is the final episode of the Brand Transformation Show... we want to thank all our listeners from all over the world.

But, the story is not over. Join the new podcast Leadership Torque by Waymaker.io

This is an episode you will want to take notes on.

Packed full of practical and insightful thinking, Bill Coletti, CEO of Kith, takes us on a journey of the how, what, why and who for preparing for and surviving a communications or organisation crisis.

We take a trip down the exciting and inspiring history of Netflix to unpack why pivots can be so powerful.

The COVID-19 crisis has caused turmoil on many airlines and the entire travel industry, but why did Virgin Australia fall so quickly as the crisis hit?

Meet the coolest business in Australia; meetmagic.org

In this interview, I interview the CEO and founder of meetmagic.org, Carl Gough.

Meetmagic.org is totally transforming the sales journey whilst giving back to charity.

In this episode we continue the exploration of Question 5 of our 7 question model which is 'how do we acquire, retain and grow our customers through our brand personality....'.

Exploring the customer journey and finding how to maximise value at all points. Listen to this to discover a new way to think about customer journey mapping in customer experience.

We explore part of our deep dive into question 4 of our brand anatomy model; What is our business model? Is it creating value? What metrics tell us? What practices reinforce the value creation process to build our competitive advantage?

We explore question 4 in our brand anatomy model: What is our business model? Is it creating value? What metrics tell us? What practices reinforce the value creation process to build our competitive advantage?

Exclusive interview with Pandemic expert, Prof Robert Booy on what business leaders must be doing to prepare the staff and businesses.