In the current state of digital, it's common that brands have an A Dominate Face (attention dominate) on The Brand Triangle. They can garner attention and be the most evangelistic in nature when it comes to content creation and distribution. The issue with brands who are strong in attention is that they can often lack transactional presence which ultimately subtracts from their ability to build authority and mindshare over time.

In today's episode, we talk about two types of brands: Attention dominate brands with an adjacent strength of Behavior (transactional presence) AND attention dominate brands with an adjacent strength of Conscious (building mindshare and authority with an audience beyond attention. With these two types of brands (AB's and AC's) we talk through their strengths, weaknesses, common mistakes, and fruitful opportunities. Enjoy the episode.