The Derek Palizay Show

Transitions are hard, especially during the current economic and political times. There's a lot of division and uncertainty in the world. If you feel stuck in-between seasons or like you're not gaining traction, in this episode I share some encouragement to overcome. — Instagram: https://www.instagram.com/derekpalizay/Twitter: https://twitter.com/derekpalizayTikTok: https://www.tiktok.com/@derekpalizay

In the current state of digital, it's common that brands have an A Dominate Face (attention dominate) on The Brand Triangle. They can garner attention and be the most evangelistic in nature when it comes to content creation and distribution. The issue with brands who are strong in attention is that they can often lack transactional presence which ultimately subtracts from their ability to build authority and mindshare over time.

In today's episode, we talk about two types of brands: Attention dominate brands with an adjacent strength of Behavior (transactional presence) AND attention dominate brands with an adjacent strength of Conscious (building mindshare and authority with an audience beyond attention. With these two types of brands (AB's and AC's) we talk through their strengths, weaknesses, common mistakes, and fruitful opportunities. Enjoy the episode.

In this episode, we begin diving into our brand new business and marketing book: "The Digital Tabernacle - The Ultimate Guide to Positioning, Advertising, and Scaling Christian Organizations in a Digital Age." Marketing and advertising are often looked at from the perspective of a product, service, brand, or vendor TOWARDS an audience or customer/consumer. We observe the journey one will take from initial brand contact all the way to becoming a customer, member, or brand advocate, and we try to align our marketing and communications with those efforts. Very seldom do we look at marketing from what a consumer or customer gives us.

How does a customer pay a brand, an organization, or a company aside from their money? Find out in today's episode.

Timestamps:

0:00-1:37 - Intro

1:37-5:56 - Backstory: A 2017 Merrill Lynch conversation I had

5:56-9:45 - There's Nothing "New" in Media & Marketing

9:45-12:18 - Creators Becoming Administrative Slaves to Smart Contracts

12:18-16:25 - NFT "Industry Fatigue"

16:25-18:54 - Big Tech, Legacy Media, & Fortune 500's Transitioning to Crypto

18:54-21:20 - How Legacy Crowdfunding Platforms Can Pivot into Web 3.0

21:20-23:58 - The First EVER Crypto (ONLY) Device?

25:02-28:15 - The Future of the Legacy News Industry

28:15-29:50 - Text Messaging x Blockchain

29:50-32:06 - 2022 Social Media Predictions (Transitioning to DeSo)

32:06-35:45 - 2022 Predictions for Facebook

35:45-37:24 - 2022 Predictions for Instagram

37:24-41:14 - 2022 Predictions for TikTok

41:14-43:05 - 2022 Predictions for Snapchat

43:05-44:40 - 2022 Predictions for LinkedIn

44:40-48:24 - 2022 Predictions for Youtube

48:24-51:26 - 2022 Predictions for Discord

51:26-56:08 - 2022 Predictions for OTT's & VOD Platforms

56:08-End - 2022 Predictions for Spotify (& Other Music Streaming Platforms)

As we enter into 2022, there is a lot happening in the crypto, blockchain, NFT spaces, as well as all of the legacy media, legacy corporations, and Web 2.0 worlds. Our media team has generated over 15 million dollars in Web 2.0, spent millions in advertising, and are eager to plant our feet in a major way into Web 3.0 (on the tech and publication side.)

I hope that this podcast is insightful and revelatory for you, your vision for 2022, and any company, brand, organization, or project that you are a part of. See you in the 2022 Metaverse!