In this episode, we talk about aligning your marketing efforts (both content and social) with the intention of users and the platforms they are on by asking simple questions. Then we have a discussion about the importance of organic search around your content (in my case music) and we end by talking about using paid advertising to earn more organic attention.

In this episode we talk about how the music publishing and distribution landscape is changing, how to follow the transaction back to a platforms core functionality, and how to decipher between quantity of content and accuracy of content.

In this episode, we talk about how your media orientation, media style and media delivery is a LOT more important than "what platforms" are emerging or have emerging features on them. Then we dive into how my (King Darius) content journey has evolved over time, but I've always found a way to stay committed to it. Finally, we end today's podcast with a discussion the 3 benefits that YOU can experience by committing to a lifestyle of content.

In today's episode, we respond to community member Joseph from a recent conversation where he asked about our company's infrastructure and why we chose to set it up the way that we did. So, in this episode, I offer you an inside look at our brand's infrastructure and enlighten you on the "why" behind our foundation so you can build a business and a brand that you love!