The Derek Palizay Show

The Derek Palizay Show

By Derek PalizayBusinessEntrepreneurship
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The Derek Palizay Show episodes

  • Repetition is Your Greatest Strategy

    In this episode, we celebrate 100k streams on my music! Then we dive right into how "repetition" prepares you for current and future opportunities and why it's your #1 strategy as a creator. Then, we talk about something new I've been diving into with Spotify Ads — and we end our discussion talking through our core drivers as business owners.

    18 min
  • Don't Get Attached to Your Original Strategy

    In this episode, we talk about how to categorize your content production and opportunities. Then as this creates more opportunity for you and your business / brand, we talk through how to categorize your business development opportunities. Why? Because, at the end of the day you need to reach the right people, at the right time with the right messages.

    16 min
  • Stability Over Scalability

    In this episode, we look back at May's social media, content marketing, and business development progress. Then we dive into creating on ramps for your business between your forward facing platforms and your web platforms — and we finally end with a quick discussion on quick wins leading to long losses.

    14 min
  • Your Marketing Might Be Disruptive

    In this episode, we answer one of those buzz questions about social media. "How often should I be posting, and when?" Then we talk about the disruptive, short term nature of direct response marketing when it isn't paired with a content ecosystem. Then, we end the show discussing how to drive deep advocacy for your brand.

    20 min
  • Earning Trust & Respect for Your Brand

    In this episode, we talk about leveraging short form content to earn trust and attention for your long form content. Then we dive into something a lot of creators overlook — ROI is bigger than money.

    12 min
  • When "Doing" Is the Best Strategy

    In this episode we talk about how the access to information has restricted us from doing the things that we know and understand in our head. Then we dive into the nature of click bait, how to monetize forward facing attention online and why it's important that OTHER people become your mouthpiece.

    10 min
  • Marketing Isn't Magic

    In this episode we break down some fundamental aspects of building a business / brand through simple, effective tactics. We spend time demystifying marketing in effort to make more practical, logical business moves.

    23 min
  • You Can't Fake Excellence

    Quality matters, experience matters... hard work without excellence is just a fast path to the wrong places. You need to take advantage of the times we are in to double down in excellence in the things you love.

    9 min
  • How Behavioral Anatomy Helps Creators Win

    In this episode we talk about the variables of business and marketing in context of your ideal customers behavior. We tend to over complicate things in business and marketing — it's quite simple. For every action or entry point, there needs to be some type of cascading action and exit point. The more that you understand how this applies to every aspect of business, the more you will win.

    10 min

About The Derek Palizay Show

From the publisher's feed

Ideas and philosophies from a former Web 2.0 expert transitioning my love for communication, community, and brand building into Web3.