The Derek Palizay Show

In this episode we talk about why you shouldn't keep waiting around for your viral moment, your one connection, your big break, your huge opportunity....you need to make sure you have lines in the water and create compound interest on the opportunities you're building.

In this episode we talk about the life cycle of attention and how it's possible to run a business off of that attention. We also dive into the increasingly blurred lines between advertising and creating and why you should siphon the attention of trends back to the things that you love. the entrepreneurial spirit.

In this episode we talk about how the pandemic has evened the playing field (temporarily) for creators as it pertains to digital media. They don't have an advantage — we all have to communicate through the same channels right now. This is why every touch point between your brand and the world matters and you need to build a content infrastructure around the goals you have. — @hailkingdarius - Tik Tok, Instagram, Twitter

If you're not struggling with health, finances, or shelter, you have more opportunity to build than any other time in existence. Creators have solutions, ideas, and innovations — there are more gaps and whitespaces than we've ever seen. It is time to create. Especially if you're business minded or have the entrepreneurial spirit.

Creating something is only step one — in a digital world, if you create something and no one sees it, it's like it doesn't exist. You have to break those creations, that content, those solutions, etc., down into consumable native value / content for your audiences.

In this episode, we dive into the concept of providing native value on social media platforms and not always trying to LEVERAGE people into offers. How you position your brand to provide that value through integrated media experiences will determine your relevancy online.

Creating real time content creates an ecosystem where you never run out of ideas or things to create. You CAN and SHOULD become your own mouthpiece. So, as you create experiential content in your marketing efforts, you will be able to work in your business while working ON your business.

In this episode, we dive into the era of the creator as we talk about how to position your brand by using conversational tone, experiential marketing and knowing the difference between sales and business development.

In this episode, we talk about a new era of business that I am launching into as well as how to innovate effectively. As I share lessons I've learned in my creative process, I hope that it provides clarity and insight in your own journey!

In this episode, we dive into a fresh perspective on authenticity, the cost of lacking awareness and the state of the digital age we live in. My hope for you in this episode is that you'd walk away with a grounded understanding of yourself as a creator. See ya next week!