The 'Brand U' Podcast

If you’re a start-up, an established business, new to personal brand, unsure about personal brand, want to learn about SEO or the best way to repurpose content we cover it all in this episode and more!

Until 2010 Tim Cameron-Kitchen was a self-employed professional drummer and built his own website to promote his business. The turning point in Tim’s life was when he built a website for his neighbour, who was a tradesman and lived at home with his parents. Through the leads the website generated the neighbour was quickly able to scale his business to enable him to buy his own home. Through experiencing first-hand how digital marketing could change lives, Tim began his business building websites, initially for local tradesmen.

Tim is now CEO of global business Exposure Ninja providing a whole suite of digital marketing services to businesses with a turnover between £500,000 - £10,000,000.

TAKE AWAYS

“People connect with a central figure. I am constantly fighting with the impression that Exposure Ninjas is Tim, because my face is on it and people want to talk to me and want me to manage their campaign but there are more skilled people in my team to do that.”

“We mostly use webinars to put leads in the thermos and keep them warm”

“The workload required to cut through the amount of noise today is just absurd, it’s more than anyone can manage.”  “You’ve got be selective. But if you know your audience is in certain places, you’ve got to be in those places.”

“Personal branding is the face of a business, because you can’t have a relationship with a business.”

BEST MOMENTS

“There is nothing more demotivating for a team than to have a talking head idiot at the top who is trying to take credit for everything, what’s that about! I look at the team at Exposure Ninjas and I’m so lucky that they will even tolerate being around me each day.”

“When people become clients, we look back at what they have looked at and they have been binging on us for 2 years!”

“You’ve got to start with long form, if you start with short form, you will run out of things really quickly.” “If you produce a 10-minute video or an hour podcast, there’s enough short form in there for months, potentially even years.”

“Whatever you launch first, it’s not going to be perfect and if it is, you definitely waited too long.”

LINKS

You can find all links for Tim on his website timck.ninja

ABOUT THE GUEST

Tim Cameron-Kitchen is a Digital Marketing expert and Head Ninja at Exposure Ninja. Exposure Ninja works and consults with businesses in every imaginable market around the world, helping them to increase their website rankings, traffic, and profit. Tim has been working in Digital Marketing since 2005, setting up Exposure Ninja in 2012.

Tim’s 5 bestselling digital marketing books, online courses, seminars, and the Exposure Ninja podcast, teach tens of thousands of businesses each year. Tim is a regular speaker at the B2B Marketing Expo at London’s Excel and at private seminars and workshops.

When he’s not Ninja-ing, Tim’s trying to persuade his son Luca to come to the cricket with him, going to the gym with his wife, or fixing the destruction caused by three cat children, Ninja, Samurai and Shinobi.

ABOUT THE HOSTS

Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers. Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses. “Be Visible, Being Consistent & Most Importantly Being YOU”.

THE ULTIMATE WINGMAN

Please note this episode contains some sexual references.

In this episode, our conversation with artist, copywriter, consultant, podcaster and all-round storytelling nerd Adil Amarsi takes some interesting twists and turns (this was Jacks fault!) 

Who would have thought the international go to guy for high converting copy, has rapper, door to door salesman and chef on his CV! Unlike our previous guests Amil has built his business on building other people’s personal brands and has only recently began to focus on his own. 

Want know how to perfect your copy? Then this episode for you, this guy can literally sell anything!

KEY TAKEAWAYS 

“I don’t submit anything unless mentally I’m 100% happy with it internally, otherwise I’m doing a disservice to people.”

“I have a formula to writing kick ass copy, based on a psychological conversation. It’s all about knowing when you want to know something.”

“Interrupt a conversation, don’t create one.”

“Know your audience, know what they’re into, then write to them, that is essentially it.”

BEST MOMENTS 

“My obsession with wanting to be the best, it breeds two things, it breeds the greatest amount of work but the greatest amount of self-torture. The mental health aspect of what I put myself through would break most people”

“Grammatically as a copywriter, you break a lot of rules.”

“What made me different, I had an unknown formula.”

“I built a sales funnel in 4 hours that generated £25,000 per month.”

ABOUT THE GUEST 

My story started when I was 5 years old. My dad was paralyzed from the waist down due to a herniated disc.

During those 2 years I spent 2 hours a day, 6 days a week watching Billy Mays and other great pitchmen on the home shopping channel – my dad loved it and I’d wait for him to move so I could watch cartoons.

Fast forward to me aged 12 (2001), my parents and I are told by my teachers that I have a brilliant mind but I can’t write quickly.

So I ended up spending an hour after school writing stories for my dad. At 18 years old I decided to dabble in copywriting, at 19 I fully committed. 

ABOUT THE HOSTS

Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers. Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses. “Be Visible, Being Consistent & Most Importantly Being YOU”.

In this episode Jack and Chris have an amazing conversation with Daniel Priestly, if you’re a budding entrepreneur then this episode is definitely for you! Born on Australia’s Sunshine Coast, Daniel achieved so much before he turned 30. We hear about the most impactful moments of Daniel’s career, which began running nightclub events in his teens to founding a global accelerator programme serving the entrepreneur community. We discover his interesting view of personal brand and his professional mission to develop entrepreneurs to stand out, scale and make a positive impact in the world.

KEY TAKEAWAYS 

“There will always be a business model, you just might have to feel around in the dark for the light switch. Things that worked 20, 10 or even 5 years ago may not work tomorrow. But there will always be a business model for people who are sharing ideas and who are giving freely in the world.”

“With digital assets you can be anywhere you want, have longevity and not be worn out by business.”

“Put all of your energy, creativity, passion and strategy into the things you can control and ignore the rest.”

BEST MOMENTS 

“If there was one thing I wish more people could have, it’s the experience of working in a fast growth start-up before they become entrepreneurs themselves. 1-2 years working for an entrepreneur is one of the best things you can do”

“Don’t try and be in the spotlight, try and be the spotlight”

“Everything accelerates when you have personal brand.”

ABOUT THE GUEST 

Daniel Priestley started out as an entrepreneur at age 21 and built a multi-million dollar event, marketing and management business before the age of 25. A successful entrepreneur, international speaker and best-selling author, Daniel has built and sold businesses in Australia, Singapore and the UK. Daniel is the founder of Dent, which runs a 9-month growth accelerator programme for small enterprises, working with over 500+ entrepreneurs each year to develop their businesses. Dent has offices in the UK, USA, Singapore and Australia. Daniel uses campaigns to help raise up to $100,000 for charity each year and is connected to some of the world’s most known and celebrated entrepreneurs and leaders. With a passion for global small business, Daniel is the author of the four best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24Assets.

ABOUT THE HOSTS

Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers. Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses. “Be Visible, Being Consistent & Most Importantly Being YOU”.

Lauren Tickner is a Forbes Top 20 Entrepreneur, CEO of a six-figure coaching and consultancy business, a podcast host and has 137k followers on Instagram and 33.5k followers on YouTube, not forgetting Twitter, Facebook, and her favourite social media platform, LinkedIn! 

Laurens story is incredible, whilst she was still a teenager, she decided to quit her job in asset management to launch a business in a completely new industry, through an online platform, and that’s only the beginning of her story. 

Lauren has gained an incredible amount of experience and so much knowledge in her short career, yes, she only left school 5 years ago! Lauren is a true example of how to leverage your personal brand to achieve amazing things. 

TAKE AWAYS

“It’s these small things that seem a pain in the butt at the moment, that you need to do every single day, these are the things that are ultimately going to take you out of the rat race and allow you to get where you want to get to.”

“You never lose, you learn”

“You don’t need many followers to make a lot of money”

“Being used to getting 10,000 likes, down to 1,000 was hard”

“Have a fence around what you are doing, otherwise you are going to confuse your audience.”

“Pivot and adapt as time goes on, as long as you’ve got credibility”

BEST MOMENTS

“What I’ve been really careful to do is every time something goes wrong; I’ll look at it and start asking myself what would I have done differently? What would my competition have done? What would my mentor say I if I was speaking to them?”

“The most powerful thing is when you have a solid reputation in your industry.”

“The key is to leverage. If you can leverage your name, your reputation, your time, that will be how you get your time back and reach the lifestyle that you want.”

“Your personal brand changes as you change”

ABOUT THE GUEST

Hi I’m Lauren. I help business owners implement systems to increase sales, save time & change more lives. But, I this wasn’t always my life’s focus. 

Having worked in a corporate job at one of the biggest investment management firms in the world, it became apparent to me that there is a big problem. The majority of people spend their lives in a job that simply gets them by, because they don’t know what is possible. Or, they just don’t have the right systems and strategies to make their dream real.

Back then, I only knew there was another way. So, I tried everything in the books to make it happen, from being sponsored by big companies and selling ebooks, all the way through personally training people online. It wasn’t until I found high-ticket coaching that I really found something that could give me my dream life and hundreds of others the tools to make theirs come true.

@laurentickner
@impact_school

ABOUT THE HOSTS

Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers. Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses. “Be Visible, Being Consistent & Most Importantly Being YOU”.

This week we get an insight into the life of Birmingham based entrepreneur Aaron Branch, founder of digital marketing agency, Social Agendas.

Aaron is an ex-professional athlete who after spending 12 months on his dissertation at university, about why music artists should avoid signing major label deals and instead chose to promote themselves using social media and monetising their audience, Aaron realised he could apply this strategy to businesses through personal branding.

Aaron tells us how his biggest achievement is not the big brands he has worked with, but building his close-knit team over the last five years. He is now beginning to build on the personal brands of the people in his team and less on his own, as he has identified that he is just one brand and appeals to just one demographic.

Aaron is a true example of how you can leverage your personal brand in business. 

TAKE AWAYS

“Organic growth is the best way to build a personal or business brand.”

“Outsourcing paid ads isn’t the right solution for many start-ups or many people at the beginning of their journey.”

“There’s nothing more unique than your own face, profile, experience and life stories.”

“When you begin to build trust, you can start to have conversations”

“Make sure your personal brand is authentic”

“Personal brand is everything, it’s who you are and it’s what you have working for you when you aren’t present”

“Personal branding is what has allowed me to leapfrog may years of introductions and opportunities.”

BEST MOMENTS

“If your content sucks, if you’ve got nothing interesting for your audience, no hooks, no real jabs to throw out there, when you put them on a paid advertisement nothing is going to happen. It’s going to become very expensive, very quickly. But if you’ve got validation from your organic content and you know which posts do extremely well with your organic audience, putting them into advertising is simply going to amplify the small sparks that have already occurred.” 

“The only way I could begin to build my audience was by talking about what I thought I could offer people”

“There’s only one-way to gain experience, that is to get experience, put yourself out there and put your vision on the table because the sooner you can do that the sooner you can start working and walking towards it.”

“My whole business has been built on personal brand to a point where clients have been signing contracts and asking the name of my business.”


ABOUT THE GUEST

As an ex-professional athlete, I have always thrived in an environment that is dependent on results. Applying my athletic mindset to Digital Marketing I am used to delivering my clients solid returns on their investments. The way I achieve this is through tried and tested strategies that I have personally tested and optimised throughout my marketing career. With direct response marketing I can help you achieve your sales, conversion and customer relationship management objectives. My company Social Agendas Marketing offer a value-based system to achieve your goals and the evidence of past campaigns to prove it.

ABOUT THE HOSTS

Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers. Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses. “Be Visible, Being Consistent & Most Importantly Being YOU”.

Learn today a total new way to look at building your personal brand. This episode really does have it all, knowledge, tips and an overview on what it takes to become the best version of you. Ryan is an Expert in all things self mastery with a specific focus on something he calls Superconsciousness - it’s a game changing episode, so enjoy! 

KEY TAKEAWAYS

Online personal brand building isn’t the only way. There are opportunities to grow your brand using alternative offline methods also.

Public speaking and leveraging other people’s stages are a great way to grow your network.

BEST MOMENTS:

“Innovation is the way to success, forget pivoting, the best businesses consistently innovate.”

“Opportunities are everywhere, you just need to adjust your structure.”

ABOUT THE GUEST:

Ryan over the last 8 years I have been practising and mastering Superconsciousness. He now teaches people how to Unleash their Genius using Superconsciousness. Over the last 3 years he has created an audience around the world and taught over 20,000 people at various workshops in London. A public speaker, influencer and personal development legend.

ABOUT THE HOST:

Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers.

Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses.

“Be Visible, Being Consistent & Most Importantly Being YOU

In this episode we speak with Investor, Serial Entrepreneur and Money Maker... Mr Matt Haycox. 

Matt talks us through his truly inspirational journey, beginning with the reason why he became an entrepreneur. He explains his rise to owning one the largest leisure businesses of its time, through to plummeting into business and personal bankruptcy in the midst of the 2008 recession.

Since then Matt has rebuilt his life and his business, moving from borrower to investor and lender. Matt shifted from traditional PR opportunities in 2018 to gaining over 20k followers across his online platforms, he uses every platform apart from Pinterest to maximise his personal brand! Wow! This episode is crammed with tips on how to build your audience and develop relationships by taking full advantage of the connections you make.

KEY TAKEAWAYS:

 “It’s easier to repurpose content than you think, be native and don’t auto share.”

“The biggest crime in branding is these people who have been gifted a platform and don’t apply all the other rules of social media and branding to leverage other platforms”

“Start as soon as possible, maximise as much as possible, be it time, money or effort”

“I can count on one hand the number of people who I have met on a podcast who I haven’t gone on to have an ongoing relationship with.”

“The difference between a podcast and an Instagram or Facebook post is longevity.”

“We all have a personal brand; we know it has the ability to make or break us. What are the characteristics that you are going to show? You’ve got to have total consistency and only one or key messages.”

BEST MOMENTS:

“I’ve actually generated more from getting my 15k followers than you have from your 1million followers, but you could be unstoppable”

“When you meet someone in a podcast scenario, it brings with it a level of credibility and respectability that isn’t there if you had met under other circumstances. If you can leverage that properly, the cost of making the podcast tends to pale into insignificance, if you can make the right relationships with the right people.”

“If you’re struggling with content it’s not because you’re not a good writer, it’s because you don’t actually like or believe in what you are doing. When writing about something you love, you will never run out of words”

ABOUT THE GUEST: Matt Haycox AKA Funding Guru has finance and investment at the core of his business but he has organically become a mentor, advisor and online course host. He has created a creditable multi-channel online presence and through his weekly YouTube channel has been approached to appear on TV and multiple other forms of media. Matt has invested significantly in his personal brand and recognises the importance of being consistent, authentic and having a clear, simple message. 

ABOUT THE HOSTS:

Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers.

Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses.

“Be Visible, Being Consistent & Most Importantly Being YOU”.

Hello and welcome to the Brand U Podcast. In the first ever episode Chris & Jack talk about their backgrounds and the reason why they believed The Brand U podcast needed to happen.

In a world where Social Media, and online networking dominates a large majority of people’s lives, Jack & Chris break down how you can take advantage and use different methods to take your business to the next level.

In this episode Chris & Jack dive into their personal experiences of business so far and how they have leveraged both online and offline branding to help their businesses move forward. 

They also share the reasons why they have decided to start the Brand U podcast, going into detail about how anyone can do the exact same thing.

 

KEY TAKEAWAYS: 

Everyone has a personal brand, it’s just up to you on how you want to use it.

Documenting the good, the bad and the ugly is the way to build a deeper connection with your audience.

You can make a huge difference to your business with just a loyal 1,000 people bought into your message. The huge numbers do not matter.

The more you tell people what you do, the more opportunities will come your way.

BEST MOMENTS

“Stories are everything!”

“Use other people’s content as inspiration, but just make sure you put your own spin on it”

“Stop creating generic content i.e. 3 secrets to do this, 5 ways to succeed etc, just document and show the real you”

ABOUT THE HOSTS:

Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers.

Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses.

“Be Visible, Being Consistent & Most Importantly Being YOU”

Energy is the one word that comes to mind when it comes to Mr Mort. For those of you who have never heard Paul speak then you are in for a right treat. A Dad first, a husband second and business man third. Author of “F*cking Unstoppable and the person that every married guy goes to, to sort their sh*t out!

Learn about Paul’s thoughts towards social media, and how he has built a 7 figure business using his favourite media type Email.

Paul is full of personality and drops some gems in this episode! Take a listen and let us know what you think.

KEY TAKEAWAYS

Money does not make you happy, Paul explains how when he had more money than ever, he was actually the most unhappy. He now lives his life with one mission, to do what truly makes him happy.

Serve, serve, serve... give without any expectation and your brand will explode.

BEST MOMENTS:

“Email is like being in VIP, you’ve got the private table in the club where the women want to be”

“The saying pay to play is exactly what I did, I push my videos to the masses to enhance my reach.”

“No one gives a f*ck about your logo, get your face on everything, Branding is just having the balls to show your face”

ABOUT THE GUEST:

Current UK Master Coach Of The Year, World Class Coach, Author & International Speaker. A Straight Talking, High Performing Leader of Business Men. Formerly Suicidal, Overwhelmed, Diagnosed Bi-Polar. Stood on the Edge of a Cliff, Ready to end it all... Until his Wife stood in front of him And asked him ONE Pivotal Question.

"Do you really want the kids to grow up as the kids whose Dad killed himself..."

At that moment Paul knew he had to fight one last fight for his family. And set upon seeking out the world’s foremost experts and since - his books, courses, videos and content has literally reached the lives of millions of people...

Now Paul spends his time coaching men around the world to RECLAIM their power, take control, find clarity, direction and inner peace while lighting a FIRE under their ass to CHASE their dreams and lead their family.

ABOUT THE HOST:

Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers.

Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses.

“Be Visible, Being Consistent & Most Importantly Being YOU”.

Learn today what it means to have “Online Success” as we are joined by British influencer, fitness expert and Crock Fit Founder Alex Crockford. Jack, Chris and Alex discuss the characteristics of what makes a person successful online, how you can leverage Social Media to become an influencer, and how you can use multiple streams of online reach to scale an online business.

Online business has never been so accessible for everyone to get into now. Right now during Covid 19 we have seen a number of trainers turn online, going straight into selling to their audience, where the best angle you can take is to add value, build your brand before even thinking about selling/pitching to your audience. Consistency is absolutely everything. Showing up is the most important thing.

“People will follow you for a long time before deciding to purchase from you”

“You need to make sure as a creator you appear everywhere, create captions that are targeted to your audience.”

“Think about your target market before posting randomly, you may post the same content, but make sure you are talking to the audience that is currently following you on that platforn.”

Alex is a professional fitness model, entrepreneur and personal training expert. He is the creator and founder of #CROCKFIT - an online fitness platform that has motivated and transformed tens of thousands of people around the world. He has over 500k followers on social media (including his Instagram page which has over 349k followers) For almost 10 years Alex has made it his mission to give people every tool he has to achieve a better-balanced lifestyle.

Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers.

Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses.

“Be Visible, Being Consistent & Most Importantly Being YOU”.