The Brand & Web Design Podcast

As a professional freelance web designer, who's designed 80+ websites over the last 8-9 years, in this video I explain which website builder is best and the key differences between the most popular website builders, Wordpress, Squarespace, and Wix. Most business owners waste a lot of time overthinking which website platform is best. So in this video, I clear up many of the myths surrounding where to host your website. I explain which website builder is easiest to use so you can quickly get a website up and start marketing your small business.To work with me for brand identity design and web design OR to join The Branding Club, click here: https://www.keshiamwhite.com/links.-----Website Builders Mentioned in the Video:- Squarespace: https://www.squarespace.com- Wix: https://www.wix.com- Wordpress: https://wordpress.com- The Divi Theme for Wordpress: https://www.elegantthemes.com/gallery/divi- GoDaddy for Wordpress Hosting: https://www.godaddy.com

In this episode, I open up about the MANY strategies that I've tried over the years to consistently book clients as a web designer, who's doing this work as a full-time freelancer. I've tried several different strategies from Instagram to Facebook ads to Pinterest to LinkedIn and only one of those strategies ended up working for me - and it was LinkedIn!

So in this episode, I also share how to get clients from LinkedIn and I share exactly what I do for my LinkedIn marketing strategy so you can give it a try for yourself.

To work with me for brand and web design, to get my free guide on How to Create a Stand Out Brand Online & Attract More High End Clients, OR for info on joining The Branding Club, click here: https://www.keshiamwhite.com/links.

To work with me for brand and web design, to get my free guide on How to Create a Stand Out Brand Online & Attract More High End Clients, OR for info on joining The Branding Club, click here: https://www.keshiamwhite.com/links.

In this episode, I share 5 of my biggest business struggles to open up about the downsides of freelancing full-time. I've been a full-time freelance  web designer for 4 years now. Freelancing had its benefits and I enjoy it, but that still doesn't mean that it comes with no downsides.

There are freelancer struggles and freelancer negative points. But with the right solution-oriented attitude and strategic decision making in your business, you can overcome the struggles and hang in there to be successful at freelancing full-time, if that's what you desire.

Here's the link to my bookkeeping company: https://bench.co.

To work with me for brand and web design, to get my free guide on How to Create a Stand Out Brand Online & Attract More High End Clients, OR for info on joining The Branding Club, click here: https://www.keshiamwhite.com/links.

In this video, I cover 4 key strategies for positioning yourself as an expert online if you're a service-based business owner or online business owner, selling consulting, coaching, or another professional service. 

Positioning yourself as an expert will help you gain more visibility and trust from your ideal clients, which will ultimately help you attract more clients. And it will also help you attract more opportunities like how to get speaking engagements, press features, and guest interviews.

In this episode, I talk about why it's still a good time to start a service based business even though we're currently in a recession. And I share the top three strategies for online marketing, branding, and web design that you should implement to overcome doubt from buyers and to successfully attract high paying clients in 2023.

To work with me for brand design and web design or to download my free guide on How to Attract High End Clients and Build a Standout Brand Online, click here: https://www.keshiamwhite.com/links.

Here, I discuss how a website will support your online marketing efforts and help you make your money, especially if you want to attract more premium clients and more high end clients, as a coach, consultant, and other service provider.

To work with me for brand design and web design or to download my free guide on How to Attract High End Clients and Build a Standout Brand Online, click here: https://www.keshiamwhite.com/links.

In this video, I overview my one-page website design option. I share who it's a good fit for and the benefits of having it. 

When you still need a professional online presence, but you're not ready to invest in a full 5+ page website, the one-page website option is a great way to have a credible, trustworthy look online, while on a budget.

You can still communicate well about your services on a one-page website and it's a great way to help you attract high ticket clients.

To get more information on this option and to work with me, click here: https://www.keshiamwhite.com/the-mini-website.

To get the free download on How to Attract High End Clients & Build a Standout Brand Online, click here: https://keshiamwhite.lpages.co/build-standout-brand.

After spending seven years in corporate B2B sales, in industries from telecommunications, to software, to consumer products, I left in 2018 to pursue my own business offering web and brand design services. Now, I've been working in my business full-time for four years. 

In this episode, I open up about my career journey and what led me to quitting corporate America.

For info on working with me for brand identity design and website design, click here: keshiamwhite.com/links

Here, I cover the most overlooked area for growing your business. To work with me for brand identity design and website design or to download the free guide on How to Attract High End Clients & Build a Standout Brand Online, click here: https://www.keshiamwhite.com/links.

When working to grow their businesses and their revenue, many consultants and other experts think they only need to focus on doing more marketing and becoming more visible to their target clients.

While marketing is a crucial area to focus on for growth, it’s not the ONLY thing to focus on. Your visual brand image is also a crucial area that needs attention. And it’s because you must ensure you’re giving off the best impression when those new potential clients discover you for the first time,

If you neglect your visual brand image on your website, you could be unknowingly repelling your ideal clients and wasting your time and money on your new marketing efforts.

When you want to really maximize your business growth, it’s crucial that you focus on BOTH elevating your visual brand and website and ramping up your marketing efforts, so you’re positioned to turn more of your new leads into clients.

To work with me for brand identity design and website design or to download the free guide on How to Attract High End Clients & Build a Standout Brand Online, click here: https://www.keshiamwhite.com/links.

In this episode, I cover my framework for building a sustainable service-based business -- one that can be profitable enough to cover your business and personal expenses, without burning you out and one that can stand the test of time as your business grows.

Sign up for Friday's free LIVE masterclass here: https://keshiamwhite.lpages.co/february-masterclass.