Before choosing your logo, or launching your product, one of the first steps of starting a business is finding your business "why". Purpose can be one of the ultimate differentiators. To quote Simon Sinek, "people don't buy what you do or how you do it, they buy why you do it." In this episode we sit down with Yulia Stark, founder of the Fab Academy, to understand how individuals can identify the purpose behind their business.

Follow Yulia on Instagram @yulia.stark or visit her website at https://www.yuliastark.com
Follow Yvonne on Instagram @yvonneivaescu or visit her website at https://yvonneivanescu.com

What is branding? What should you expect from the Branding Lab podcast? In this show trailer, I'll introduce you to the show and, of course, myself.