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The Branding Lab
The Branding Lab episodes
- 01: Finding Your Business Why: The Power of Purpose with Yulia StarkBefore choosing your logo, or launching your product, one of the first steps of starting a business is finding your business "why". Purpose can be one of the ultimate differentiators. To quote Simon Sinek, "people don't buy what you do or how you do it, they buy why you do it." In this episode we sit down with Yulia Stark, founder of the Fab Academy, to understand how individuals can identify the purpose behind their business.
Follow Yulia on Instagram @yulia.stark or visit her website at https://www.yuliastark.com
Follow Yvonne on Instagram @yvonneivaescu or visit her website at https://yvonneivanescu.com48 min - The Branding Lab TrailerWhat is branding? What should you expect from the Branding Lab podcast? In this show trailer, I'll introduce you to the show and, of course, myself.2 min
About The Branding Lab
From the publisher's feed
What is branding? Does my business need to have a brand? Isn’t branding just a logo and a website? What is more important marketing or branding? And the biggest question of all, how do I even start…
building a brand? When host, Yvonne Ivanescu, decided to create her brand, Now in Rio, an ethical swimwear label, she ended up asking herself the same questions, and wanted to find the answers.
The Branding Lab podcast is a series of honest, informative, and open conversations with industry leaders, designers, and strategists who create and design the brands we love and interact with every day. Each episode will provide advice on how to brand your business from finding your values, purpose, and vision to strategies for engaging with your audience through effective marketing, understanding your brand story, written and visual communications, and so much more.
Tune in as we explore what it takes to build a truly strategic, heartfelt brand.
The Branding Lab podcast is a series of honest, informative, and open conversations with industry leaders, designers, and strategists who create and design the brands we love and interact with every day. Each episode will provide advice on how to brand your business from finding your values, purpose, and vision to strategies for engaging with your audience through effective marketing, understanding your brand story, written and visual communications, and so much more.
Tune in as we explore what it takes to build a truly strategic, heartfelt brand.