The Branding Laboratory

What happens when your personal values become your business advantage?

In this episode of The Branding Laboratory, Deevo sits down with Gregory Vetter, a bold entrepreneur, opens up about how honesty, grit, and alignment shaped both his leadership and the company’s explosive growth. From pitching Whole Foods out of the back of a car to building a national brand, this is the raw truth behind scaling a business without selling out your soul.

✅ Why clarity in values is a business advantage

✅ How growing up in a disciplined household shaped Greg’s leadership

✅ The mindset shift from “I want to grow” to “I’m ready to lead”

✅ What most entrepreneurs miss when chasing scale

✅ Why “brand” is more about belief than branding

This episode is full of real talk, no fluff—just the kind of honesty the business world needs more of.

🎧 Tune in now and get ready to rethink what it means to grow something that matters.

Welcome back to The Branding Laboratory! In this powerful episode, host Deevo sits down with Hilary Porta, founder of R3 International, a transformational coach and life architect who works with Fortune 500 leaders, elite military professionals, and Hollywood visionaries.

Hilary shares her incredible journey—from corporate refugee to a high-performance coach who helps people rewire their subconscious, break free from limiting beliefs, and align their inner world with outer success. We dive deep into mindset shifts, overcoming trauma, and the science of transformation, including her own near-death experience and how it unlocked her superpowers.

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO of Build My Team, Dr. Michael Neal. Michael explores branding, entrepreneurship, and leadership, stressing the importance of creating value, self-awareness, and collaboration.

Michael shares insights on overcoming entitlement, building confidence, and focusing on strengths in business and personal growth. He discusses how identifying problems and serving others leads to meaningful success, offering practical advice for entrepreneurs and leaders seeking to make a positive impact in their communities.

Want to learn more about Michael's work? Click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Deevo's work? Check out his website HERE.

In the episode of The Branding Laboratory, Deevo Tindall talks with the Principal and Marketing Strategist of Geek Haus, Leonard Scheiner. Leonard shares his journey from a corporate Chief Marketing Officer (CMO) to founding his own PR and marketing agency, Geek Haus.

The discussion emphasizes the importance of personal responsibility, authenticity, and the interplay between personal and professional growth. Leonard highlights the challenges and rewards of entrepreneurship, stressing the need for self-belief and resilience. He also discusses the significance of branding and the value of understanding one's audience.

Want to learn more about Leonard's work? Click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Deevo's work? Check out his website HERE.

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO, Emily Green. Emily explores themes of authenticity in branding, personal growth, and the blending of personal and professional identities.

Emily shares her journey, from overcoming a challenging family situation to building a successful career. She emphasizes the importance of authenticity, self-awareness, and building meaningful relationships. She also touches on the responsible use of social media and the significance of having guiding principles in business. Emily's story inspires listeners to embrace their unique journeys and lead with heart.

Want to learn more about Emily's work? Click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Deevo's work? Check out his website HERE.

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, CEO, and President of Music Compound, Jenny Townsend. Jenny shares her entrepreneurial journey, highlighting the significance of supporting children's passions over imposing predetermined paths. She explores the challenges of parenting within a standardized educational system and stresses the need for fostering individuality and critical thinking.

Want to learn more about Jenny's work? Click HERE, HERE, and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Deevo's work? Check out his website HERE.

In the episode of The Branding Laboratory, Deevo Tindall talks with the Author, Podcast Host, Keynote Speaker, and Digital Strategist, Chris Hood. Chris discusses how brands can navigate rapid technological advancements, particularly AI, to enhance customer engagement.

Chris emphasizes a customer-centric approach, advocating for understanding customer needs before adopting new technologies. They also delve into the implications of AI on critical thinking and the importance of agility in development.

Want to learn more about Chris's work? Click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Deevo's work? Check out his website HERE.

In the episode of The Branding Laboratory, Deevo Tindall talks with Teresa Blaes. Teresa shares her journey of helping ministries and faith-based businesses clarify their messages and connect with their audiences.

She explores overcoming self-doubt, the importance of authenticity, and the power of storytelling in branding. Teresa emphasizes the need for genuine engagement and shares impactful stories, including how her podcast saved a listener's life.

Want to learn more about Teresa's work? Click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Deevo's work? Check out his website HERE.

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, CEO, and Board Chair of The Free Spirits Company, Milan Martin. Milan shares his journey from advertising to creating non-alcoholic spirits, emphasizing the importance of branding, storytelling, and consumer psychology.

He discusses the growing trend of moderation in drinking, the misconceptions about non-alcoholic beverages, and the cultural shift towards "dry dating." Milan highlights the challenges of launching a new product category and the significance of community and identity in branding.

Want to learn more about Milan's work? Click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Deevo's work? Check out his website HERE.

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Hybrid Business and Retreat Strategist, Alison Katschkowsky. Allison shares her journey from competitive athletics to becoming a self-care advocate, highlighting the need for introspection and balance.

She discusses practical strategies for integrating self-care into busy lives, the societal pressures that hinder it, and the importance of aligning business with personal values. The episode encourages listeners to embrace self-care as a fundamental necessity for personal and professional growth.

Want to learn more about Alison's work? Click HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Deevo's work? Check out his website HERE.