Fittingly, the first episode of The Branding Podcast in 2016 is about making changes. If you're losing customers, marketshare or things are just sort of getting stale, it might be time to embrace change in your business. This episode will give you a few tips to affect change in your retail or office space.

Hear the best clips and advice from 2015 all in one show. Entrepreneurs and brand managers will hear tips from the first 17 episodes of the Branding Podcast that were recorded this year.

The world has changed. Consumers are craving a personal experience, especially millennials. Here are some simple tips to create a personal experience in your business.

Part 2 in our series explores three more important mistakes to avoid when marketing your brand. Entrepreneurs and marketing managers could save a costly marketing mistake.

Branding meets marketing in this episode of The Branding Podcast. Learn my top mistakes to avoid a marketing disaster.

In this episode we'll explore some ways to stay consistent in your brand communications. From customer service to your television ads, a consistent message is critical to creating a sought after brand. We also explore why authenticity plays a vital role in consistency.

The foundation of consistency is critical to any good brand. In this episode, we'll discuss some ways your brand can stay consistent and be personal at the same time.

In this episode, we'll discover some ways that even the most boring of businesses can add a little spice to the customer experience. Learn why using some theatrics will create loyal customers.

In this episode, we discuss why targeting a select few influential people is much more effective than trying to reach the masses.

In this episode we dive into the 5 senses and how each affects the perception of your brand.