Welcome to Marketing Brew Weekly! This week, we’re talking April Fools – no, really, we are! We take a look back at the beginning of brands pulling a switcheroo on consumers, and give our take on those brave enough to be the butt of the joke in 2026. Plus, why this brand holiday can actually work in favor of smaller brands entering the convo, but backfire on those that do it too well – or too wrong. 

00:00: Intro 

00:30: We’re nominated for a Webby award!

01:08: April Fools pitches for 2026

04:08: Why do brands get involved with this holiday 

09:30: How can brands stand out 

11:27: A day for surprise collabs and smaller brands

15:00: Risks of a bad prank 

19:30: Other brand holidays

Vote for us in this year’s Webby Awards in the Creativity & Marketing, Shows (podcast) category: https://wbby.co/57461N (please and thank you!)

Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb 

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Learn more about your ad choices. Visit megaphone.fm/adchoices