The marketers seeing real results with AI aren’t worrying about implementing the right tech – they’re rethinking how decisions get made, who makes them and what role human instinct should play.

This Performance Marketing World podcast episode, produced in partnership with Upp.ai, unpacks why so many AI-led media strategies stall before they scale – and what it actually takes to close the gap with the brands pulling ahead. We’ll share practical advice on where performance is really being lost, and how to realign teams, governance and ways of working to get the most out of AI.

The industry is having plenty of AI conversations, generative AI, agency AI washing, in-housing, measurement, productivity savings. 

All real, all familiar to the people listening. But the conversation that actually determines whether AI-led media performs is the one nobody is having. 

This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.

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