Navigating the promise and peril of AI

Marketing is evolving fast, and CMOs can often feel the pressure to keep up.

Yet despite challenges like budget constraints and balancing traditional with digital marketing, creativity and tailored strategies are helping brands successfully navigate transformation.

In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in the UK, France, Germany and the US to understand their biggest business opportunities and challenges. Our third article, Generative AI, explores how brands can navigate the promise and peril of AI.

How CMOs are mastering agility to stay relevant and drive success.

Marketing is evolving fast, and CMOs can often feel the pressure to keep up.

Yet despite challenges like budget constraints and balancing traditional with digital marketing, creativity and tailored strategies are helping brands successfully navigate transformation.

In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in the UK, France, Germany and the US to understand their biggest business opportunities and challenges. Our third article, Transformation in Marketing, explores how brands can stay agile and relevant in a world where change is the only constant.

Are you walking the strategic tightrope?

 Striking the right balance between long-term brand building and short-term lead generation is a constant challenge for marketers, especially when economic pressures push leadership to prioritise immediate sales over brand investment. 

 In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in the UK, France, Germany and the US to understand their biggest business opportunities and challenges. 

 In our second article, Balancing Brand and Lead Generation, we look at how brands can use strategic marketing to navigate the tension between long-term growth and immediate results.

Balancing risk and reward in modern B2B storytelling

Can brands truly stand out in a crowded marketplace without taking excessive risk?

It’s the boldness dilemma many marketers face as they look to balance risk and reward in modern B2B storytelling. 

In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in UK, France, Germany and the US to understand their biggest business opportunities and challenges. 

In our first article, The Boldness Dilemma, we explore the risks and rewards of innovative storytelling and offer actionable strategies to help strike the right balance.

Learn how leading women’s health brand, Flo, provides a more inclusive and holistic experience for its users.

In this episode of Inspired Health, we meet Daria Gerasimova, Senior Comms Manager of the world's most popular female health app, Flo and Dr Tiffany Pham, Flo’s Medical adviser, to discuss how Femtech brands can be more holistic in their brand proposition.

In this episode of Inspired Health, we explore different ways to educate and prompt action when it comes to preventing diseases and health conditions, in particular around taboo topics.

Joining our host, Darren Foan from our Health & Wellbeing division, is Nikki Barraclough, Chief Executive, Prevent Breast Cancer UK, Elened Hughes, Head of Information and Engagement, Jo’s Cervical Cancer Trust and Roma Das who has lived with breast cancer. If you want to learn more about these amazing organisations you can visit https://preventbreastcancer.org.uk/ and https://www.jostrust.org.uk/

In this episode of Inspired Health, we explore the advances in care for neurodivergent people and the companies who are taking advantage of recruiting these talented individuals.

Joining our host, Darren Foan from our Health & Wellbeing division, is Richard Andrews, Founder and CEO of UK based, Healios and US based, Meliora Health, David Aspinall, CEO Auticon, US and Samantha Russell, parent who has used services provided by Healios. If you want to learn more about these amazing companies, you can visit https://melios.org.uk/ and https://auticon.com/us/

In this episode of Inspired Health, we meet Kieran Kelly, Foundation Manager at the OddBalls Foundation and Travis Lawson, a testicular cancer survivor, to explore how to effectively connect with people affected by sensitive health subjects, like cancer.  We discuss how, when and where we should talk to people about health messaging to encourage them to listen and take action.  

On the latest Purpose podcast, “Making Climate Visible”, we are joined by David Bryngelsson, Founder and CEO of climate intelligence platform, CarbonCloud, and Huib van Bockel, Co-founder of natural energy drink brand, Tenzing, as we delve into what businesses stand to gain from making their climate performance visible.

Inspired Health: ‘How can we make self-care more sustainable?’, we welcome Patricia Pascual, Global Head of Consumer Health Care, Corporate Affairs at Sanofi, Dr Leyla Hannbeck, CEO of the Association of Independent Multiple Pharmacists and Helen Donovan, Specialist Nurse and Chair of the Self-Care Forum, as we explore how brands, comms professionals and organisations can support a better future for self-care.