The Breaking and Entering Show

In this episode of The Breaking & Entering Show, we get into the latest and greatest in the marketing world.

We start with the 2 Minute Drill... The McDonald's CEO Big Arch Fiasco (more on that later), VML wins L'Oréal, and Rhode x Sarah Pidgeon. 

Then we hop over to talk with Maru Sokolowski, Chief Operating Officer at Founders Agency, where she brings in years of experience from leading teams at Grey and at McCann.

Then, in their first logo redesign in 50+ years, NPR is asking questions like: how, who, and why. We spoke with the CMO at NPR, Mishka Pitter-Armand to break down the decisions behind the move, and their reasons for working with award-winning agency who's been on a hot streak since they were founded in 2020 – Mischief @ No Fixed Address. It's an incredible campaign, and feels very timely.

Then we run over (pun intended) to Saucony, with Gus Johnston – their Global Creative Director – to discuss their latest one-shot 4-minute film which is honestly just dope as heck. It's kind of crazy they pulled that off. It's also got an intriguing story, but zero dialogue. Insanity!

Second-to-lastly, we spoke with the LEGEND quote "instant celebrity after 33 years" Michael Farmer, who's written multiple books about Madison Avenue, the advertising industry, and payment models within traditional agency structures. We also spoke to him about Jell-O shots, and he reveals his favorite flavor (watch to find out.)

Then we closed things out with Jack re-enacting the McDonald's burger fiasco and talking about our dates.

The B&E Show is back, covering marketing news across both the coasts and everything in between. We ran back the 2 Minute Drill. WPP’s Investor Day is today, at 4 AM EST. Recently, Rahul Titus was named Global Influencer Lead at Publicis, coming previously from Ogilvy, which is owned by WPP. We connect the dots on that, and some other recent PR and media moves in today’s ep.The founder of Express Checkout, Nate Rosen, joined the show to talk about Kim Kardashian and CPG.Then we jumped in the Creative Corner (patent pending) with Jason Murray, a really popular art direction-focused content creator. We talked about recent campaigns: Uncommon’s campaign for Omoda Seven, A$AP Rocky’s new Ray-Ban film featuring Nas, and Nike’s ACG work. We also got into some grubby gorpcore gossip.New York Nico joined the Show. With the East Coast native, we talked about his impact as a “New York historian,” his directing of the LeDecision 2.0, and more.We went from New York to Hollywood to cat with Warner Bailey, who turned a meme page into a next-gen media company. We got into the nitty gritty of entertainment and its similarities to advertising.Then we went to America’s Heartland. A new WSJ article said ⁠Middle America Advertising Sees an Opportunity with Madison Ave in Crisis.⁠ Katy Hornaday gave us her perspective on the subject. She is the CEO of BarkleyOKRP, a Kansas City x Chicago merged agency, and has been in the Midwest for around 15 years.We closed the show by talking about everyone’s weekend plans. Notably, some of us are working to get sponsors on the show, while some of us are going on dates.00:00 Intro00:42 This Week's Ad News (2 Minute Drill)09:35 Introducing Nate Rosen (Founder of Express Checkout)10:57 Chatting w/ Nate Rosen re: Kim Kardashian and CPGs20:33 Introducing Jason Murray21:28 Creative Corner w/ Jason Murray44:19 Introducing New York Nico (Nick Heller)46:16 New York Anthropology w/ New York Nico1:03:29 Introducing Warner Bailey (Founder of Assistants vs. Agents)1:04:49 Talking Entertainment w/ Warner Bailey1:22:03 Introducing Katy Hornaday (CEO of BarkleyOKRP)1:23:37 The Midwest is Next w/ Katy Hornaday1:38:50 Closing Remarks (Weekend Plans)More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

On this episode of The Breaking and Entering Show:

Livestream-maxxing is taking over the internet, and brands are just now catching up. Adam Faze breaks down the phenomenon and what it means for the future of content. Then: Publicis is winning twice as many pitches as WPP or Omnicom, McCann lands Kroger, and the HoldCo wars are heating up.

In the TWO MINUTE DRILL, we break down Wieden+Kennedy and Eli Lilly's Winter Olympics campaign, Mother and StreetEasy's love letter to New York, BBH's modernized Folgers revival, and Reformation's unexpected new face.

Then we sit down with LinkedIn CMO Jessica Jensen on AI content, creators, and what LinkedIn is actually becoming. David Shingy, "The Digital Prophet," on what 30 CMO conversations taught him about the state of the industry. And TBWA ECD Katie Jensen on her Ad Age op-ed and the motherhood stigma advertising still hasn't dealt with.

00:00 – Intro

01:19 – Adam Faze

15:14 – Two Minute Drill

24:36 – Jessica Jensen3

8:30 – David Shing AKA Shingy

52:07 – Holding Company Updates

56:45 – Katie Jensen

1:04:43 – Outro

More from Breaking and Entering Media:

💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-media/⁠

📖 Read our Publications⁠ https://www.breaking-entering.com/blog

⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠

✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠

📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠

🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠

🤝 Work With Us - Email: ⁠[email protected]⁠

The Super Bowl just ended and AI dominated the advertising conversation. We break down the best campaigns, the worst misses, and what it all means for the industry. Then: WPP is consolidating its creative agencies, Kraft Heinz reverses its breakup plans, and the NBA flies 200+ influencers to All-Star Weekend. In CREATIVE CORNER, we dissect McDonald's horizontal billboard campaign, CeraVe's Kevin Durant collaboration, and NASCAR's loudest billboard in the world.Then we sit down with Oren John (the internet's creative director who's posted for 1,000 days straight), Chris Beresford-Hill (Global CCO at the agency that won the Super Bowl), and Kate Rouch (CMO of OpenAI) to talk about the Super Bowl, the Claude controversy, and where AI is actually headed.

TIMESTAMPS

1:25 – AD NEWS ROUNDUP

1:30 – Super Bowl: AI campaigns, winners, losers, memorable spots

2:30 – Kraft Heinz reverses breakup plans

3:10 – WPP consolidating VML, Ogilvy, and AKQA

4:00 – Omnicom PR agencies consolidating

4:35 – NBA brings 200+ influencers to All-Star Game

5:20 – CREATIVE CORNER

5:40 – McDonald's horizontal campaign

7:45 – CeraVe and Kevin Durant collaboration

10:25 – NASCAR's loudest billboard in the world

13:00 – INTERVIEWS

13:45 – Oren John: 1,000-day posting streak, Super Bowl takes, personal branding

39:00 – Chris Beresford-Hill: Inside the agency that won the Super Bowl

59:45 – Kate Rouch: OpenAI CMO on the Super Bowl, Claude controversy, New Media and AI

1:22:10 – SITUATION MONITOR

More from Breaking and Entering Media:

💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-media/

📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠

💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437...

✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa...

📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c...

🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠

🤝 Work With Us - Email: ⁠[email protected]⁠

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