The Breaking Digital Podcast With Doyle Buehler

Melonie Dodaro is regarded as a global sales and marketing influencer and included regularly on lists such as:

~Top 50 Sales Influencers
~Top 50 Social Selling Influencers
~Top 100 Marketing Influencers
~Top 65 Women Business Influencers
~Top 50 Trustworthy Digital Marketing Experts
~Top 100 Digital Marketers

She guides companies through a digital transformation and prepare them to compete and excel in the new digital selling landscape.

She's the #1 bestselling author of LinkedIn Unlocked and The LinkedIn Code and two new books scheduled for release in 2019.

 

Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: [email protected]                       More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook: https://www.facebook.com/digitaldoyle/   Get a copy of the bestselling book on digital strategy - #Breakthrough - Unleash Your Remarkable Brand Value, Influence & Authority - www.breakthrough.digital or on Amazon: https://amzn.to/2zpMqiq   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2020 Doyle Buehler

Mike Montague is the Social Selling Trainer, and is Vice President of Online Learning & Development at Sandler Training Worldwide, as well as Host of the How to Succeed Podcast from Sandler Training

He's progressed through the ranks of Sandler Training for over 20 years as a student, Certified Trainer, Director of Content Marketing, and now VP of Online Learning. He is also the host of the Sandler Summit, and educational webinars for Sandler, creator of the Social Selling Success course, and contributor to the LinkedIn the Sandler Way book.

Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: [email protected]                       More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook: https://www.facebook.com/digitaldoyle/   Get a copy of the bestselling book on digital strategy - #Breakthrough - Unleash Your Remarkable Brand Value, Influence & Authority - www.breakthrough.digital or on Amazon: https://amzn.to/2zpMqiq   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2019 Doyle Buehler

Chris J. Reed is the Only CEO With A Mohawk! And a Mohawk on a Marketing Mission! A third time No. 1 International Bestselling Author and LinkedIn Power Profile for 7 years running and the most recommended and awarded LinkedIn marketing entrepreneur/masterclass leader with 650 LinkedIn recommendations. Called "the most colourful marketing founder" by Mumbrella, he is also the most controversial LinkedIn marketing entrepreneur and CEO in Singapore.

Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: [email protected]                       More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook: https://www.facebook.com/digitaldoyle/   Get a copy of the bestselling book on digital strategy - #Breakthrough - Unleash Your Remarkable Brand Value, Influence & Authority - www.breakthrough.digital or on Amazon: https://amzn.to/2zpMqiq   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2018 Doyle Buehler

Known as the “Brand Builder” and recognized as one of the “Top 20 Content Marketers" globally, Joe Escobedo has helped countless organizations and executives transform from relative unknowns to superheroes online. He has also created and led successful digital marketing, branding and PR campaigns for everyone from startups to Fortune 500 firms. He is a contributor for both Forbes and the HuffPost, as well as an award-winning speaker. In his interview with Doyle Buehler, they talk about some of the specifics of building a strong brand in the tumultuous world of online.

Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur
http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: [email protected]                       More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/   Get a copy of the international bestseller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2018 Doyle Buehler

Personal Branding and Digital Marketing: The must-have company tools for 2018!   If you don’t put it out there, someone else will! Do you have strong personal branding and digital marketing strategies? If you don’t then its time to listen up and get in the game!    Josh Steimle speaker, writer, CEO of MWI Digital Marketing, and founder of Influencer Inc. tells listeners exactly how to carve out their personal branding and explains why time is of the essence. Having worked in US, Australian, and Asian markets he has witnessed first hand the evolution of branding and digital marketing a few times over!    In episode 46 of the Digital Delusion, Josh offers simple but direct tips on how aspiring influencers can build their personal brand, how to get out of the preparation phase and into action, as well as the right approach you can take to get published in top-tier publications!      In this Episode!   Josh shares the evolution of digital marketing and how you can stand out in the clutter of today’s online world! You’ll learn about these exciting personal branding concept and key tips to catapult your business into action:  

• Tips on getting lead flow in the North American market
• How to get beyond short blogs and make long-form content work for you
• How and why your company should branch out beyond blog posts
• Step-by-step strategies to grow your personal brand
• How to get from preparation to action before someone else beats you to it
• How to get published in a top-tier publication

Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: [email protected]                         More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/   Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2018 Doyle Buehler

Marketing to Mums: The Untapped Billion Dollar Market    Does your company market to mums? If not, Katrina McCarter is here to tell you why you are missing out on a billion dollar industry that is still in its infancy!    Katrina McCarter is the founder and CEO of Marketing to Mums a marketing strategist company that specialises in helping businesses sell to Australia’s most powerful consumer: MUMS! Yes, mum’s. Not only an award-winning business woman and mum of 3, Katrina McCarter is also the author of the best selling book Marketing to Mums: How to Sell More to Australia’s Most Powerful Consumer where she shares her insights, expertise and years of market research.    In episode 45 of the Digital Delusion, Katrina explains that mums are a $132 billion dollar industry yearly in Australia and a trillion dollar industry in the United States making them the biggest contributor to GDP in the country. The influence of mums and how much money they control make them a massive opportunity for businesses who want to get it right! You don’t want to miss her tips on connecting over social platforms and the one big mistake you want to avoid when marketing to mums!    In this Episode!   Katrina shares why marketing to mums and businesses that help other businesses market to mums is still in its infancy. You’ll learn about exciting digital marketing opportunities, things to avoid, and your best marketing resources for mums:   

• How you can get “in” on marketing to mums
• Avoid the #1 thing that moms hate when they are being marketed to
• The 3-4 key digital opportunities that aren’t being harnessed by brands right now
• How to create a business strategy for Facebook Live (Yes! You need a strategy!)
• Marketing to millennial mums versus mums 35+
• How to balance sales based content, valued added content, and engagement contentWhy you should be using soft data to develop relationships and learn more about your ideal and most profitable clients.
• How to start a working relationship with Facebook groups and why they may work better than paid advertising
•  Market to the “Invisible Woman” 

  Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: [email protected]                         More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/   Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2018 Doyle Buehler

Technology & Innovation: Why it Will Keep your Business Thriving!   Are you afraid of new technology in your business or are you ready to embrace it?   Robert Scoble the technology evangelist and writer of the Scobleizer blog, as well as the author of many popular books including Age of Context and The Fourth Transformation gets candid on why businesses can’t afford to fear new technology and the disruptive changes that come with it. If you don’t find a way to adapt your business, someone else may build on your platform and do it better by making it more efficient and user friendly.    In episode 44 of the Breaking Digital Podcast, Robert Scoble explores the exciting world of technology by looking at some of the most successful technologies like Microsoft, Xbox, Apple and 360 cameras to what is going to be hot, new, and exciting in 2018 technology. Robert predicts that 2018 will be serving up a hot menu of: Augmented Reality, Artificial Intelligence, Self-driving cars, Drones, and Cryptocurrency! And you will never guess what he thinks we will ALL be wearing very soon!    In this Episode!   Robert shares what technologies have been killing it and what you can expect your future to look like from a business and personal perspective. You’ll learn about exciting technologies and how your business needs to change:  

• Self-driving cars are coming and why people are so excited for themNever say “never” because customers will change their behaviours 
• Building something with utility will get people over the “freaking-line” 
• Thoughts on technologies that made themselves a name: Apple, Tesla, Microsoft, Amazon and more!
• The Human Condition: strategies to get over your fear of technology and change
• How to implement hack-a-thon Fridays at the office
• How to be innovative for innovation sake
• Get on board with a whole new world: Augmented Reality, Halo-Lense, Virtual Reality and more!

  Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: [email protected]                         More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/   Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2018 Doyle Buehler

Do you think the act of using social media is going to regress and become a fad?    Jamie Shanks, CEO of Sales for Life, is here to tell you that society is going to use digital platforms more and more. This is especially relevant when it comes being a successful sales leader. Social selling isn’t a new thing but it is still in it’s growing phases. That means the online buyer and seller relationship trends are going upwards. With the world around us becoming more digital, it only makes sense that the buyer and seller need to start meeting in that digital world. 

The question is: Are you ready for the transition from analogue to digital?   In episode 43 of the Digital Delusion, we sit down with Jamie Shanks author of The Social Selling Mastery book to discuss exactly how to become a top sales leader in the digital world. Jamie shares tips and tools that are key to a smooth and speedy transition. In his experience training 300 plus global customers, Jamie has perfected a daily sales routine called FEED that can be taught in 30 days yielding results you can see within 60-90 days. Let's face it, buyers have become digital from underneath you and its time to future proof your business.    In this Episode!   Jamie shares with us the process of what it takes to be the best online sales leader and how to future proof your business by joining the digitization. You’ll learn important steps and processes like: 

• The evolution of sales from analogue to online and how to bridge the gap: “Let the seller beware the buyers is now an informed buyer.” 
• Why the “broke-fix” model won’t work in online sales 
• Three stages to become the best online sales leader
• Triggers that indicate you need to make a change to your sales leadership
• Strategies to become a top social seller
• The two biggest pitfalls to avoid when selling online
• How to get out of the “dead zone” and make the sale
• Learn to use a daily routine called FEED to increase online sales
• How to get ready for the inevitable digitization of the commercial sales force

  3 strategies for sales leaders looking to improve their online sales force  

1. Undergo a mindset shift, a skillset shift and a toolkit shift

“I'm a believer that every seller or sales leader needs to go through three stages. You basically have to go through a mindset shift, a skillset shift, and then you have to go to a toolkit shift to help you.    Mindset: You have to recognize that as a leader you're willing to look at your own playbook and how your coaching and leading and keeping my team accountable and say, ‘Guess what the world has evolved around me and I am willing to admit that I need to change my skills. I need to address the new buyer.’ And so that mindset shift has to come first. They say you know what the playbook I've been running maybe it's not good enough anymore.    Skillset: Arming yourself with the information to understand what are the new digital activities you should be measuring. What are the skills that the team needs to have? And a lot of that is going to be foreign to the sales leader.    Toolkit: Turn to your sales enablement team or a third party and say, ‘Help teach this to me.’ Go find a way to learn new tools and arm yourself with these.”
2. Get more yield and throughput for your sales reps   “‘Improve your skills by saying, ‘Hey, the phone and email is not the only way to strike up a conversation and to generate new business!’   There are two valuable ways to get more yield and throughput. One is training & education and skills. Second is sales automation and tools which create efficiencies within the sales model. Companies are segmenting their sales professionals to not do all the all the tasks from top of the funnel the bottom of funnel. Hyper-specialization is a way that companies are improving yield and throughput. This is exactly what social selling is. It’s a process that every sales professional should throw into their into their tool kit. Its like icing on the cake. You need to have a baseline sales methodology or the baseline way of selling.”
3. Avoid the two biggest pitfalls of selling online “Two major pitfalls I see with online sales all the time:  
1. First, frontline sales managers falling down and not keeping accountability or coaching towards the very digital activities that would drive results. So basically they look at social selling is like a pill or a widget and they say, ‘OK let’s, let's educate our team and then magic is going to happen.’ Well, no. Every week in your one-on-ones keep the team accountable to the same activities. That are going to drive success.  2. The second is marketing. You know teams will work towards a social selling goal as a sales force but then marketing doesn't get involved. You can't have content and digital assets without marketing. So they have to be a part of the program as well.”   Great Moment   “I want to be able to train over a million sales professionals globally and make a massive impact on the sales community. And so for the next five years it's just one-by-one sales professionals moving from an analog world to a digital world. And tools will evolve and change, but at the end of the day the digitization of the commercial sales force is an inevitability and we want to help that.”    Check This Out! Awesome Mentions in this Episode:

• Sales for Life
• The Social Selling Mastery 
• Jamie Shanks - LinkedIn
• The 67% Diagram

Jamie Shanks Inspiring Quotes!

• “The crux of social selling is, whether you like it or not, your buyers are going to learn. You cannot stop that.”
• “Almost 50 percent of the learning and buying journey can happen without a sales professional.”
• “In our world there's digital natives and digital immigrants. The average sales leader is what's known as a digital immigrant.”
• “We teach sales professionals FEED: Find, Engage, Educate and Develop as a daily social selling routine. Its executable every deal, every day!”
• “We bring in a training programs that help the frontline sales managers, sales professionals, and the marketers all beat to the same drum.”
• “The reality is, if I don't believe in YOU then I'm definitely not going to believe in the solutions you represent.”

How to Say Hello to Jamie Shanks (and Us!)   Please stop by and say hello to us on social media:

• Jamie Shanks, CEO of Sales for Life Homepage
• Jamie Shanks LinkedIn
• @jamietshanks on Twitter
• Doyle Buehler Homepage
• Doyle Buehler on Twitter

Thanks for listening and please feel free to connect with host Doyle Buehler on Twitter @DoyleBuehler, with the hashtag #ownline, Breaking Digital on Facebook, by email at [email protected], or get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ
If you enjoyed the show please give a rating or review on iTunes!    About Breaking Digital Podcast
  Breaking Digital with host Doyle Buehler is the digital "dirty" talk podcast for enterprise & entrepreneurs who are making an impact online and who are motivated to be better. Doyle interviews world-class strategic thinkers and doers with topics from all fields of the digital environment: disruption, transformation, social selling, social media, web development, selling, funnel development, marketing, communication, training, and many other core digital strategies that affect every business. This podcast gives you the tools you need to think more strategically to put your digital ecosystem and online assets in order maximizing their value. Breaking Digital will inspire you to get down to business and create amazing and remarkable value with insights into Digital Strategies, Leadership & Marketing For Enterprise & Entrepreneurs.    This is the only show that helps you to pursue what matters most in your digital business so you can make a difference with your digital strategy through enhancing your digital leadership. It is all about digital leadership without the fluff, clutter and confusion that plagues online. If you are ready to #breakthrough and build your empire online, this is your first step to getting help with all the disparate pieces. Join Doyle as he talks candidly with the right people who really are making it work. We’ll cover social media, digital strategy, SEO, content development, entrepreneurship, advertising, websites, sales funnels, or just damn good ideas to try online!

How do you produce content that sparkles with value?   Monetising your content and being able to see an actual measurable ROI on what you produce is every marketers dream.    There are 3 layers of content that every brand should focus on. Having different content at different stages instead of a “one size fits all approach” will push people down your funnel into a customer.    TEDx speaker and former founding editor of “Digerati Magazine”, Chris Rhyss Edwards knows that creating fascinating content should be a priority for your brand. People like to be told stories, it is how history was formed.    Over the course of a 20 year career working for some of the world’s most successful digital brands Chris has studied the writer word and how it shapes people’s experiences. He knows how to make your brand a publisher and aggregator of content and shares his expertise with listeners.    In Episode #41 of Breaking.Digital, Chris discusses content creation, development and how to make it work for you. Instead of chasing things that won't work, he identifies what good content is, how to produce valuable content, and how to monetise your content.    In This Episode!  

• How to produce content that sparkles and offers value instead of contributing to the online noise. 
• What makes content relevant and honest.
• How to monetise your content.
• Links to a FREE spreadsheet with 300 tools every digital marketer needs.
• How to become a publisher and aggregator of content.
• Steps on getting your message out there.
• Why throwing events are still relevant and important in the live media sector. 

Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: [email protected]                         More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/   Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2017 Doyle Buehler

Tony Nash CEO of Booktopia started his company on a $10 per day budget in February 2004. He shares his fascinating journey on becoming Australia’s biggest online book retailer without ever having set out a “grand plan” of doing so. Realising early on that focusing on his passion for books and “being one thing to one group made it easier to connect with the consumer” Booktopia now sells one product every 8 seconds. From stocking it’s first title in 2007 to now stocking 130,000 titles and 700,000 units ready-to-ship. The company operates from its Sydney Headquarters and Distribution Centre with a floor space of 13,000 square metres and ships 20,000 items per day.    Tony brings a refreshing view to Amazon’s arrival in Australia and isn’t afraid of a little (or even big) competition reminding us that, “There is no point in freaking out. You can still have your spot in the world.” Booktopia plans on maintaining their spot by “keeping an eye on competitors through peripheral vision instead of focusing on them.” Part of Booktopia’s successful formula is to help their customers “discover something new” by adding value to the their lives and providing them with books to read that they never knew existed.     In 2015 Booktopia bought Angus & Robertson Bookworld, a 130 year old iconic Australian brand. With revenues exceeding $100 million for the first time in 2017. In 2014 Booktopia won the Telstra Medium Sized Business of the year award for NSW and became the first ever company to make the BRW Fast 100 for seven years from 2009 to 2014 and again in 2016. Tony offers listeners great tips on how to ensure their staying power in this market and how to make the purchase process a smooth transaction. He also divulges why the Romance genre helped his company heat up book sales!    Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: [email protected]                         More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/   Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2017 Doyle Buehler