The Breakthrough Effect

On November 23rd, 1999, Bill Goodwin literally died. He had an afterlife encounter that changed everything. Then he was resuscitated. From that moment forward, Bill understood something most people spend a lifetime trying to figure out: every day is a gift, and most people are accepting their lives instead of leading them. 

Now, as a leadership coach and author of "Priority Living," Bill has dedicated 25+ years to helping people understand what it means to actually lead your life with intention. In this profound conversation, he reveals what he experienced beyond life, how that experience became the catalyst for his "Priority Living" framework, and why the seven pillars he outlines: purpose, growth, impact, rhythm, explore, connect, and give—are the actual path to a life that counts. Let's break through.

CONNECT WITH BILL GOODWIN

➤ WEBSITE (BOOK): prioritylivingbook.com 

➤ WEBSITE (BUSINESS): prioritylivingcg.com 

➤ BOOK: Priority Living - Seven Pillars To Make Your Life Count (Amazon) 

➤ LINKEDIN: Bill Goodwin 

➤ FACEBOOK: Bill Goodwin 

➤ INSTAGRAM: @coachbillspeaks 

TO FOLLOW THE BREAKTHROUGH EFFECT AND CONNECT WITH JERRID

➤ INSTAGRAM: @jerridsebesta 

➤ LINKEDIN: @jerridsebesta 

➤ YOUTUBE: @jerridsebesta 

➤ WEBSITE: jerridsebesta.com

Tim Chermak doesn't sugarcoat what it takes to be an entrepreneur: you have to be a little crazy. Entrepreneurs probably have deep psychological issues that attract them to chaos, and if that's not you, Tim's direct advice is simple...don't start a company. From scaling Platform Marketing to over $300,000 in monthly revenue to launching John Galt Mortgage based on radical philosophy, Tim has proven that business success isn't about genius, it's about perseverance in the face of crushing uncertainty. 

If you've been romanticizing entrepreneurship, this conversation will strip away the hustle porn and show you exactly what you're signing up for. But if you're someone who genuinely enjoys the game of business, Tim reveals why that's the actual path to both financial and psychological freedom. Let's break through.

CONNECT WITH TIM CHERMAK

➤ FACEBOOK: Tim Chermak (primary platform for thoughts and content) 

➤ WEBSITE: platform.marketing 

➤ COMPANY: John Galt Mortgage 

➤ PODCAST (COMING SOON): Happy Capitalist Podcast

TO FOLLOW THE BREAKTHROUGH EFFECT AND CONNECT WITH JERRID

➤ INSTAGRAM: @jerridsebesta 

➤ LINKEDIN: @jerridsebesta 

➤ YOUTUBE: @jerridsebesta 

➤ WEBSITE: jerridsebesta.com 

➤ BOOK: Life-Undeferred

You are the problem. Not in a personal way, but in a structural way. If your business can't run without you making every decision, taking every call, and doing every high-level task, then you're not running a business—you're running a glorified job with extra steps and extra stress. Dan "Big D" Sachkowsky went from thinking he needed to clone himself to understanding a principle that changed everything: the bottleneck is the owner who refuses to delegate.

If you're exhausted, overworked, and wondering why your business won't scale despite your hustle, this conversation will expose the real problem, and show you the path to fixing it. Let's break through.

CONNECT WITH DAN "BIG D" SACHKOWSKY

• INSTAGRAM: @_big_dan_official
• WEBSITE: dansachkowsky.com 
• COACHING: Big D Coaching 
• MASTERMIND: Big D Mastermind 
• PODCAST: Big D Podcast 

TO FOLLOW THE BREAKTHROUGH EFFECT AND CONNECT WITH JERRID

• INSTAGRAM: @jerridsebesta 
• LINKEDIN: @jerridsebesta 
• YOUTUBE: @jerridsebesta 
• WEBSITE: jerridsebesta.com

Most people believe in luck. Scott Clary believes in architecting it. After building a platform with millions of followers, multiple revenue streams, and a daily operating rhythm that millions envy, Scott realized something: he didn't get lucky. He systematically designed the circumstances and developed the skills that made success nearly inevitable. 

In this conversation, he reveals the exact framework for creating "earned luck", the kind that comes from learning skills others won't master, positioning yourself in front of opportunities others miss, and taking relentless action while others wait for permission. He proves that luck isn't random, it's the byproduct of skill, strategy, and obsessive commitment to one direction. Let's break through.

CHAPTERS

• 02:45 - Who Is Scott Clary Beyond the Work
• 07:26 - Mastery Over Passion: The Real Path
• 11:02 - Identity Evolution and Career Compounding
• 15:01 - There Are No More Gatekeepers
• 19:34 - Manufacturing Your Own Luck
• 21:21 - What Manifestation Actually Means
• 26:21 - Obsession + Action + Time Equals Success
• 29:16 - The 18-Month Breakthrough and Beyond
• 31:05 - How Much Action Actually Matters
• 36:25 - Setting Yourself Up for Financial Success
• 38:28 - Quick Wins vs. Long-Term Commitment
• 40:45 - Why 10 Years Is Actually Quick
• 42:02 - The Value of Your Expertise on the Open Market
• 47:03 - The Biggest Lie Holding Most People Back
• 50:56 - The Permission Slip You've Been Waiting For

CONNECT WITH SCOTT CLARY

➤ PODCAST: Success Story Podcast

➤ NEWSLETTER: newsletter.scottdclary.com 

➤ WEBSITE: scottdclary.com 

➤ INSTAGRAM: @scottdclary 

➤ LINKEDIN: @scottdclary 

TO FOLLOW THE BREAKTHROUGH EFFECT AND CONNECT WITH JERRID

➤ INSTAGRAM: @jerridsebesta 

➤ LINKEDIN: @jerridsebesta 

➤ YOUTUBE: @jerridsebesta 

➤ WEBSITE: jerridsebesta.com 

➤ UPCOMING EVENT: The Breakthrough Event - Minneapolis, November 20, 2025

Most people think Amberly Lago's darkest moment was when an SUV hit her motorcycle, sending her through 34 surgeries to save her leg from amputation. They're wrong. Her real lowest point came years later when she became an alcoholic trying to self-medicate chronic pain, convinced her family would be better off without her. In this raw, honest conversation, Amberly reveals the lie that nearly ended her life, the one courageous phone call that saved it, and why the physical trauma was never the hardest part of her journey. 

Now a bestselling author, TEDx speaker, and resilience expert featured on the Today Show and People Magazine, Amberly has cracked the code on what separates those who survive tragedy from those who actually transcend it. Her message is counterintuitive: your greatest obstacle isn't your accident, your diagnosis, or your pain, it's the lie you tell yourself about not being enough. 

In this conversation, she reveals how reaching out for help became her greatest strength, why connection is the antidote to isolation, and how to transform your darkest moment into your greatest opportunity. Let's break through.

• 02:22 - Connection Over Everything
• 04:19 - Entrepreneurship & The Loneliness Factor
• 07:45 - Building a Business from Nothing
• 11:06 - The Secret Sauce Behind Breakthrough Moments
• 15:40 - Authentic Community Building & Connection
• 17:29 - Overcoming Fear & Imposter Syndrome
• 19:01 - Still Learning After Success
• 20:20 - The Reality Behind the Highlight Reel
• 23:23 - When Your Greatest Obstacle Becomes Opportunity
• 24:01 - The Darkest Moment: Alcoholism & Self-Medication
• 27:27 - The Lie Most People Believe
• 29:56 - PhD in Heart: Permission to Show Up
• 31:26 - Your Greatest Obstacle Is Actually...

CONNECT WITH AMBERLY LAGO

➤ WEBSITE: amberlylago.com 

➤ INSTAGRAM: @amberlylagomotivation

➤ PODCAST: The Amberly Lago Show 

➤ BOOKS: "True Grit and Grace" & "Joy Through the Journey"

TO FOLLOW THE BREAKTHROUGH EFFECT AND CONNECT WITH JERRID

➤ INSTAGRAM: @jerridsebesta 

➤ LINKEDIN: @jerridsebesta 

➤ YOUTUBE: @jerridsebesta 

➤ WEBSITE: jerridsebesta.com 

➤ UPCOMING EVENT: BREAKTHROUGH 2025 - Minneapolis, November 20th, 2025

Renée Marino discovered something that defies everything conventional success teaches: everything that matters starts with communication. But not the kind most people think. After 30+ years of reinventing herself across three industries, from five Broadway musicals to Clint Eastwood's "Jersey Boys" to building a six-figure business from scratch, Renée has cracked a code that most high-performers completely miss: communication isn't about what you say, it's about what you hear.

Now, as founder of Master Communicators LLC, bestselling author, and internationally recognized keynote speaker who's worked with Tony Robbins and Fortune 500 companies, she's proving that the invisible thread connecting all breakthrough success is one skill: your ability to communicate authentically.

In this conversation, Renée reveals why so many talented people stay stuck, how imperfect action builds unstoppable confidence, and the counterintuitive listening skills that transform average interactions into breakthrough opportunities. If you've been struggling to create the connection, the business results, or the life you want...the answer might be simpler than you think. It all starts here. Let's break through.

CHAPTERS

• 02:53 - Overcoming Self-Doubt and Embracing Vulnerability
• 05:59 - The Journey of Perseverance and Imperfect Action
• 09:01 - The Art of Listening in Communication
• 11:52 - Transforming Fear into Action
• 14:54 - Finding Your Purpose and Passion
• 18:00 - The Importance of Community and Connection
• 20:47 - Shifting Focus from Self to Others
• 23:48 - Replacing Lies with Truths

CONNECT WITH RENÉE MARINO

➤ INSTAGRAM: @reneemarino 

➤ WEBSITE: reneemarino.com 

➤ BOOK: Becoming a Master Communicator (Amazon & Barnes & Noble)

TO FOLLOW THE BREAKTHROUGH EFFECT AND CONNECT WITH JERRID

➤ INSTAGRAM: @jerridsebesta 

➤ LINKEDIN: @jerridsebesta 

➤ YOUTUBE: @jerridsebesta 

➤ WEBSITE: jerridsebesta.com

Do you actually believe you have the power to create breakthrough, to manifest opportunities, open doors, and attract business deals that seem to come out of nowhere? Most people live trapped between two lies: that their life is entirely out of their control, or that grinding harder is the only path to breakthrough. The truth is far more powerful and counterintuitive.

Whether you're building a business, creating a platform, stepping into alignment, or sensing a bigger life on the other side of a door you can't quite open, this equation will show you exactly which levers to pull. Let's breakthrough.

• 01:19 - The Power of Choice and Breakthroughs
• 02:48 - Understanding Desire: The First Component
• 05:42 - Belief: The Second Component
• 09:57 - The Magic of Letting Go: The Third Component

To follow The Breakthrough Effect and connect with Jerrid: 

➤ INSTAGRAM @jerridsebesta 

➤ LINKEDIN @jerridsebesta

➤ YOUTUBE @jerridsebesta 

➤ WEBSITE jerridsebesta.com

Dr. Joe Hill has identified the most counterintuitive barrier to breakthrough performance in leadership: your smartest people can actually become your team's biggest limitation. As founder of Higher Performance Group and creator of the TQ | Team Intelligence methodology, Dr. Joe spent three decades in educational leadership watching brilliant individuals with PhDs somehow create teams that perform at only 60% capacity, what he calls the "Individual Brilliance Ceiling."

His "Cancel Average" philosophy isn't just about incremental improvement; it's a declaration of war against the complacency and mediocrity that keeps talented teams stuck at 60% when they're capable of exponentially more. Whether you're leading a team stuck in average performance or sensing there's more potential you're not tapping, Dr. Joe's honest, direct approach will show you the path forward. Let's break through.

• 03:05 - Canceling Average: A New Mindset
• 06:38 - The Truth About Performance and Potential
• 09:59 - Identifying Lies That Limit Growth
• 13:28 - The Importance of Humble, Hungry, and Smart Teams
• 16:57 - Finding and Fostering Inner Hunger
• 19:44 - Reframing Past Challenges as Gifts
• 23:20 - Living with Gratitude and Contentment
• 25:51 - Practical Steps to Activate Your Dreams
• 31:35 - The 20-Mile March: Consistency in Action

Connect with Dr. Joe Hill: 

➤ LINKEDIN: Dr. Joe Hill 

➤ WEBSITE: higherperformancegroup.com 

To follow The Breakthrough Effect and connect with Jerrid: 

➤ INSTAGRAM @jerridsebesta 

➤ LINKEDIN @jerridsebesta

➤ YOUTUBE @jerridsebesta

➤ WEBSITE jerridsebesta.com

Peter Taunton built one of the largest wellness empires on the planet by doing what everyone said couldn't be done, and he started with an idea scribbled on a napkin in a small Minnesota town. As the founder of Snap Fitness, which evolved into Lift Brands with over 4,000 franchises across 28 countries, Peter didn't just disrupt the fitness industry, he proved that "impossible" is simply a label we give to goals nobody's figured out how to achieve yet.

Named Ernst & Young Entrepreneur of the Year and recognized by Forbes, Entrepreneur 500, and Inc 5000, Peter now dedicates his life to helping entrepreneurs avoid the traps that keep them stuck, the hubris that blinds them to irrelevance, the failure to monetize their passion, and the inability to audit how they're actually spending their time. Let's break through.

• 02:39 - Peter's Superpower: The No-Quit Attitude
• 05:44 - The Early Days of Entrepreneurship
• 08:41 - Lessons from Family and Community
• 11:37 - Transitioning from Fitness to Franchise
• 14:27 - The Evolution of Snap Fitness
• 17:40 - Navigating Fear and Uncertainty in Business
• 20:27 - Identifying Key Traits for Success
• 23:32 - Knowing When to Pivot or Persist
• 26:48 - The Future of Business and AI
• 29:34 - Finding Purpose Beyond Business
• 32:44 - Final Thoughts and Advice

Connect with Peter Taunton: 

➤ INSTAGRAM: @peter_taunton

➤ LINKEDIN: Peter Taunton

➤ WEBSITE: liftbrands.com 

➤ BOOK: "Impossible Hill" - #1 Amazon Bestseller

Social media strategist and author Michelle Berman-Mikel has shattered the biggest lie in digital marketing: that more followers equals more money. With nearly a decade of Instagram experience and her "Beyond the Method" coaching platform, Michelle has proven that the metrics everyone obsesses over - likes, followers, viral posts—are exactly what's keeping them broke and burning out on social media.

Her approach isn't about posting more or getting more followers. It's about what she calls "living in your DMs". Her  book "The Black Line" draws from her 20-year competitive swimming career and personal battles through loss, grief, and rebuilding. The black line represents the shortest distance between where you are and where you want to be, cutting through all the noise, shiny objects, and guru tactics that keep entrepreneurs spinning their wheels on social media.

Whether you're posting daily and seeing no results, trapped in the dopamine cycle of vanity metrics, or wondering how to turn your social presence into real business growth, Michelle's no-nonsense approach will show you the direct path to breakthrough. Let's break through.

• 02:30 - The Biggest Social Media Misconception
• 06:02 - Escaping the Vanity Metrics Trap
• 10:02 - The Instagram vs LinkedIn Strategy
• 11:27 - The Black Line Philosophy
• 20:12 - Authenticity in Business and Life
• 23:55 - Platform Strategy and Focus
• 29:02 - Content Psychology and Emotion
• 32:57 - The Single Daily Act Formula

Connect with Michelle Berman Mikel: 

➤ INSTAGRAM: @burmamediasocial 

➤ LINKEDIN: Michelle Berman-Mikel

➤ WEBSITE: burmamediapd.com

➤ BOOK: "The Black Line" available at Amazon