The Brent Baltzer Show

When you buy Google Ads, you want profitable cases. Google wants to sell more advertising. I talk about my early days as a Google Partner and what Google's reps kept asking for, the incentives behind their advice, what PPC Land found about how Google can use what you type into its AI assistant, and why I keep control of the ad copy instead of letting Google write it.

The written version: Google Ads Is Not Your Advisor on the Baltzer Marketing blog.

Straight talk about what's working and what isn't in marketing for law firms, including Google Ads, SEO, content, AI tools, and CRMs. I'm Brent Baltzer, and I've run Baltzer Marketing since 2014. The first full episode is about Google, and why it's the counterparty, not your advisor.