The Bridal Beauty Business

Forget about Instagram, in this episode we ditch the algorithm and learn how to play with Google and work with SEOs in order to increase visibility and grow your bridal makeup business. 

We also covered:

- Why focusing not on social media but SEO and Google keywords is so important as a makeup artist
- How to show up in the first page of Google
- Working with domain names
- The discrepancies and relevance of building traffic to your website
- Guest posting and wedding directories
- Niching down and knowing your audience’s pain points

- Learning what keywords work best for you and your makeup business
- Playing with keywords and Pinterest
- Be educational when creating your content

Rickina reminds us how much of a hustle it is to work your way up to the first page of Google and how playing with SEO keywords play a crucial role in achieving this goal. It entails commitment and time but the rewards are worth it, because hey, it works.

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Click here to get more of Rickina and her Client Attraction Beauty Podcast and don't miss out on this FREE DOWNLOAD: How to get more google reviews and attract more bridal makeup clients. 

Have questions or want to continue the conversation? Jump inside the Bridal Beauty Business Facebook Group 

--- Send in a voice message: https://podcasters.spotify.com/pod/show/thebridalbeautybusiness/message

Creating Meaningful Captions on Instagram and Building Your Personal Brand with Sheila Bella

In this podcast, Neelam is with Sheila, a successful entrepreneur, beauty business coach and founder of several beauty businesses, and they talked about what to post during the off seasons and creating meaningful captions on Instagram. She also shared about the importance of building your personal brand in breeding a pool of loyal customers on a consistent basis.

We also covered:
● Focusing on the rewards rather than the risks
● Market Positioning
● Activities you can do on social media
● Transforming a client into a friend
● Misconceptions on Doubt and Anxiety
● How to create long-form captions
● The magic of “Behind The Scenes”
● Exercising accountability
● Leading people to your products/services

Sheila reminds us to engage constantly with our audience and show them how our products and services can help them solve their problems and concerns at the moment. She believes that genuine love for what you do, bears with it actions that are more consistently directed towards your desired goal.  

——————————————Check out more of Sheila Bella: LinkedIn: Sheila Bella Instagram: @realsheilabella YouTube: Sheila Bella Website: sheilabella.com

Looking for an easy way to remember the little details and create a memorable experience for your client. Are you trying to get organized as a bridal makeup artist so you can show up calm, collected and confident? Then you need the Total Beauty Planner app!

Start your free trial: https://totalbeautyplanner.com/

--- Send in a voice message: https://podcasters.spotify.com/pod/show/thebridalbeautybusiness/message

In this episode, we sat down with Jasmine from @Beautyandthenetwork to discuss how you can start to build your clientele even if you're still in beauty school, steps you can take to be proactive and make connections when you move to another city and things you can do to kick off your career in bridal hair and makeup.

We also got into the nitty gritty of niching down, how to find your ideal client, why you need one and how this will affect your marketing messages, beauty branding and mental peace going forward.

Episode Notes: https://www.neelamkaur.com/bridal-beauty-business-podcast

FREE TRIAL - >>The Total Beauty Planner <<

Organize your bridal makeup consults, clients and appointment details

More of Jasmine: https://www.instagram.com/beautyandthenetwork

--- Send in a voice message: https://podcasters.spotify.com/pod/show/thebridalbeautybusiness/message

Wrapping up a 2022 bridal season with a run down of what I’m working on in my beauty business right now:

- Client gift ideas this year and from previous years

- 12 days of Christmas promotion ideas

- How I’m working on increasing the number of bridal inquiries I’m currently getting

- How to book more of the looks you want to be doing for the 2023 season

If you enjoyed this mini episode DM me on @thebridalbeautybusiness and let me know!

If you have any followup questions to the show, email them to [email protected]  and we’ll dive in deeper

Get your free trial of The Total Beauty Planner App >>HERE<< 

--- Send in a voice message: https://podcasters.spotify.com/pod/show/thebridalbeautybusiness/message

Have you been scrolling through instagram and now you’re wondering if you need a signature bridal look in order to stand out and book more brides?

Join me as I connect with Bridal Beauty Specialist and Educator Anna Karapetyan - @AKMAKEUP1

We chat about how:

• you can get experience when you're a newbie
• If you need to do both hair AND makeup do be a successful bridal makeup artist
• Things to consider when you're looking for your very first studio space
• If you really neeeed a bridal team
• The difference an admin assistant can make in your business
• Showing up on instagram, creating reels and lots of simple content ideas for you to use

If you enjoyed this episode with Anna, DM me on @thebridalbeautybusiness and let me know!

 If you have any followup questions to the show, email them to [email protected]  I’d love to do a follow-up episode to go over them

Get your free trial of The Total Beauty Planner App >>HERE<< 

--- Send in a voice message: https://podcasters.spotify.com/pod/show/thebridalbeautybusiness/message

In this podcast, Neelam is with Jayna, one of the coolest hairstylists and make-up artists in the industry, and they talked about how to avoid getting burnt while growing your business as well as the different make-up products, colors and Jayna’s thought process while creating her masterpieces. If there’s something you’re passionate about and enjoying doing, cultivate it and own it. You’ll be surprised at the extent of what you can do with your confidence and skills.

We also covered:

• Getting into the make-up industry
  
• Going into make-up school and covering weddings
  
• Finding your circle and noticing red flags
  
• The transformative part of make-up
  
• Being the best version of yourself
  
• The challenges of pregnancy and dealing with heartbreak
  
• Knowing your worth
  
• Celebrating life and the work you’re passionate about
  

Jayna reminds us how to look at ourselves kinder and celebrate who we are without seeking validation from other people, especially men, who aren’t ready to take us seriously.

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Check out more of Jayna Marie:

Big Lash Energy Podcast: Listen Here

Instagram: @jaynamariemakeup

And join us inside the Bridal Beauty Business Facebook group here: Bridal Beauty Business 

--- Send in a voice message: https://podcasters.spotify.com/pod/show/thebridalbeautybusiness/message

In this episode today we’re answering a listener question and talking all about how to make connections and building authority around your brand.

Connections with other wedding vendors, with potential clients and with yourself!

If you’ve been struggling to find a seat for yourself in the bridal industry - this episode is for you <3

Get more of Shay Ramsee and her own Podcast HERE

--- Send in a voice message: https://podcasters.spotify.com/pod/show/thebridalbeautybusiness/message

We sat down with Katie from Bridal Hair Couture to talk about Bridal Consultations. Why do you need one?  Should it be mandatory? What should you be asking? When we recorded this episode, Katie was in the pre-launch stages of her new branding and...--- Send in a voice message: https://podcasters.spotify.com/pod/show/thebridalbeautybusiness/message

Depending on where you went to school or how you learned to do makeup - we've all been taught different things about our kits, our jobs and sanitation.Today we're sitting down with Devawn, the founder of Sanitation Conversation, to talk about what we...--- Send in a voice message: https://podcasters.spotify.com/pod/show/thebridalbeautybusiness/message

Later is such a great app to use to schedule and plan all your content marketing. Here's how I make it work for me!The app I use: https://later.com/--- Send in a voice message: https://podcasters.spotify.com/pod/show/thebridalbeautybusiness/message