In this episode of the Bridal Extravaganza Show's “Vendor Talk” Podcast, we chat with Christina Ferrara from The Dressing Room West. This “off-the-rack” bridal boutique is a great place for brides to pick up designer wedding dresses at a real steal. Nothing in this store is over $1200 – which is pretty amazing, considering the fact that every item is a real designer piece.
All of the dresses in this store are overstock or discontinued styles from popular designers. Everything available in store is in that particular style, in that particular size – it’s not the kind of place where you’ll find stacks of mass-produced dresses. If you fall in love with a dress, you can take it home on the same day.
The Dressing Room West is relatively new on the scene but brides are absolutely loving it. Without the typical 14 to 16 week waiting time, ladies can pop in and find the dress of their dreams even if the wedding is only a few short months away.
Another great perk of this store is that it’s “by appointment only”. Brides can book their 1-1/2 to 2-hour appointment, which they can enjoy completely undisturbed. They can bring their friends and family, and peruse the dresses in a store that they have to themselves with no outside interference. It’s a fun and stress-free way to experience dress shopping.
Christina chats to us about her entrepreneurial journey from working as a public relations agent in New York to where she is now. We get the scoop on how she manages her work/life balance and what tips she has for anyone who wants to take the plunge and branch out on their own.