As an African Graduate fresh out of school, the most important asset you have is TIME - and you have plenty of it. You are going to learn how to convert the time you have into real employable skills to give you a competitive edge on the job market.  

The Top Employability Skills Every African Graduate Must Possess

African Graduates face a unique set of challenges when they start looking for work after school. They are faced with a chronic lack of employment opportunities coupled with not having adequate work-ready skills to take advantage of current job openings. Isaac shares tips to African Graduates who want to jump ahead of the competition. 

THINGS YOU NEED TO KNOW

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 Website: https://isaacoseikissi.com

 Blog: https://isaacoseikissi.com/blog

 Podcast: https://anchor.fm/thebridgeafrica 

Course (Employment Readiness Training Program): https://ghcourses.com

In this episode, we had a sit down with Kojo Ofori Yeboah - Head of Marketing Communications and Brand Management at Fidelity Bank to talk about how crafting a smart branding strategy can impact your business or career.

Our guest showed us how the old notion of branding which included:  well-designed logos, letterheads and other stationery does not apply anymore. Today branding is about creating a personality for your business.

He also shares with countless examples of how branding has progressed over the years and transitioned from logos and company colours to the point where branding is more about advocacy and storytelling.