Media has incredible influence on our worldview (the comprehensive framework of beliefs, values, and ideas through which we interpret reality and interact with the world). Research shows that 72% of our worldview is formed by media influences. Media has the power to heavily shape what we believe about family, faith, government, relationships, personal identity, and countless other factors of life.
Who controls the script in media and what we choose to watch holds far more sway on both ourselves and our future generations than we realize. Cathy and Coach Kerri welcome guest Bill Abbott, CEO of Great American Media, a major Christian Media Group that is turning the tables on a Hollywood. We will hear how God called Bill away from leading a well-known secular entertainment organization, that was sliding deeper and deeper into woke scripts and themes, and called him into building a quality Christian programming ecosystem that now reaches over 50 million homes.
We are grateful that God has been raising up leaders in Media to provide faith-filled, family focused, country honoring viewing options that are desperately needed to build up families in today's culture.