Episode 005 "Mobile Site & Google Analytics Strategy" with Michelle Barto

Blog on Bridging Herstory: 7 Ways to Optimize Your Website for Mobile Traffic

Check out her Website!

Michelle Barto is the founder of Launch Creative, a digital marketing and web development agency.  She loves writing code, writing words and analyzing data.  Launch Creative specializes in helping small businesses define their brand and grow their influence through social media, web design, and content marketing. On a weekend, you will find her at the beach or on a hike with her family in Southern California.

Outline:

-Michelle talks through main principles of best website design

-The importance of designing your site for mobile first & how to do this well. Over 50% of users are on mobile and depending on the industry this can be up to 80%!

-Critical components of your mobile landing page.

-What is google analytics? Basics you should know about using google analytics on your website.

-Creating conversation goals with google analytics & evaluating if you are meeting your goals.

-Google analytics can show you where your audience is responding and where to put your time!

-Check your responsive design to start optimizing your site for mobile.

-Images should be a 4:3 ratio 1200 pixels wide to 1,000 pixels tall for mobile. Michelle talks through the different ways to change your photos.

AMY NORTHARD- "Accounting Tips for Entrepreneurs"

Blog on Bridging Herstory: 10 tips for accounting for female entrepreneurs

Website | Social

Amy Northard is the Accountant for Creatives®. She is a Certified Public Accountant (CPA) who specializes in working with creative small business owners to make taxes and bookkeeping less stressful. She has a passion for helping small business owners wade through all the financial things it takes to start and operate a business so they can focus on their craft. In addition to preparing tax returns and bookkeeping for clients all over the U.S., Amy enjoys teaching small business financial basics through her online course Be Your Own CFO.

Outline:

-AMY speaks about the importance of paying quarterly taxes.

-How to get organized with your bookkeeping

-What type of credit/debit cards to use for your business

-What are some of the most common things people try to write off that can be and what might you be missing in your write-offs?

-Why you need to keep your receipts

-How you should pay yourself in your business based upon how you file your company

-When should you move to be an S-Corp

-Why we have higher taxes than our tax bracket as entrepreneurs

-How current politics/tax reform impact our taxing structure as small businesses moving forward

-What is an ideal relationship to maintain with your accountant

Resources:

- Quick Books Self-Employed

- Mile IQ 

Today Brittany joins us on the podcast to chat all things Legal. With a background in PR, law, and creative consulting, Brittany helps brands navigate the modern digital landscape. She believes in the power of cute office supplies AND good contracts. Britt lives and works in Utah with her husband, four littles, and a sweet minivan that she enjoys singing in at intersections. She is a licensed Attorney and helps creative entrepreneurs protect and grow their businesses.

We jump into a conversation around the crucial law elements that creative entrepreneurs need to know and consider as they run their businesses.

-Think ahead when beginning your business through the lens of law. Names of your business, trademarking, etc. these are important things to consider when beginning your business.

-When to trademark & what the cost of trademarking will look like in your business. 

-When is it important to use contracts. A discussion of the critical terms that should be included. Brittany's expertise on being strategic in advocating for yourself in your business through your contracts.

-What's up with this alphabet soup? LLC's, S-corp, etc. What you should be filing as when you create your business. What you need when you are ready to register. How to get an EIN number. 

Resources:

Instagram: @Brittanyratelle

Website: https://brittanyratelle.com/

Brittany's Blog Post on Bridging Herstory:

Search Trademark Database: https://www.uspto.gov/trademarks-application-process/search-trademark-database

Creative Contract Shop: Use code Herstory for 10% off anything from my template shop:

https://creativecontracts.co/

Indianapolis Secretary of State: https://www.in.gov/sos/

Podcast on LLC's: https://brittanyratelle.com/2017/12/08/do-you-need-an-llc/

Payroll: Gusto or Quickbooks: https://gusto.com/ & https://quickbooks.intuit.com/