The Brief - A Weekly Briefing for Marketing Leaders

The Brief - A Weekly Briefing for Marketing Leaders

By Soup AgencyBusinessMarketing
Download on the App Store

The Brief - A Weekly Briefing for Marketing Leaders episodes

  • Google, LinkedIn & the Battle for Customer Choice | The Brief

    This week, we look at what Google’s US Universal Cart launch, changes to AI search and LinkedIn’s creator updates could mean for how customers discover, compare and choose brands.

    We also unpack the commercial implications of automated promotions and Google’s latest Demand Gen measurement update, from protecting margin to making better budget decisions.

    In The Take: how to balance the marketing that builds customer preference with the activity that turns it into sales.

    Produced by SOUP Agency. Your weekly marketing update, in under 8 minutes.


    7 min
  • Meta’s AI Ad Tools, ChatGPT Visual Ads & Google’s Spam Update | The Brief

    This week on The Brief, we cover Meta’s expanded AI advertising tools, ChatGPT’s upcoming visual ad test, TikTok’s push into shopping and lead generation, Google’s completed spam update, and Conversion Lift measurement for Search and Performance Max.

    We explain what’s changing, what marketers should check, and why better automation still needs clear business goals.

    Produced by SOUP Agency. Everything marketers need to know this week, in under 8 minutes.

    7 min
  • AI Trust, Google's Zero-Click Search & Meta's Latest Update | The Brief #1

    Welcome to the very first episode of The Brief.

    This week, we break down the biggest developments in digital marketing, including falling consumer trust in AI, Google's growing zero-click search problem, major AI launches from OpenAI and Meta, the rise of AI shopping, and Meta's latest privacy changes.


    Produced by SOUP Agency. Everything marketers need to know this week, in under 8 minutes.

    7 min

About The Brief - A Weekly Briefing for Marketing Leaders

From the publisher's feed

The Brief is your weekly 8-minute briefing on everything that matters in digital marketing. Every Monday, we cut through the noise to bring you the biggest developments across AI, Google, Meta, SEO, paid media, analytics, e-commerce and marketing technology, so you stay informed without spending hours keeping up.