Makaila tackles the big question: Is TikTok facing its end in the U.S.? As creators scramble to migrate followers and Maine businesses brace for impact, we explore the what-ifs, the what-now's, and the "oh no, not again." From Maine's own viral Goodstock Charm Bar to Tom's of Maine's expert use of UGC campaigns, we explore how TikTok has transformed marketing—and how brands can prepare for a world without it.

💡 What you'll learn:

• A quick recap of TikTok's history of dodging the chopping block.
• How Maine businesses have used TikTok to build authenticity and visibility.
• Why diversifying your social media strategy is crucial for future success

Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business & marketing success.

Got questions for our team? Connect with us at SutherlandWeston.com!

Elizabeth burned through this page-turner and is hot to tell us of the hero's misstep! What can businesses learn from the storytelling and leadership themes in Eruption by Michael Crichton and James Patterson? This episode uncovers the marketing lessons hidden within this bestselling novel.

💡 What you'll learn:

• How storytelling can shape your brand's message.
• Lessons in leadership and customer trust for high-pressure situations.
• Strategies to incorporate compelling narratives into your marketing.

Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business & marketing success.

Got questions for our team? Connect with us at SutherlandWeston.com!

Shelley takes the wheel to analyze KIA's controversial logo redesign, and the backlash it's faced. Did it steer the brand in the right direction or leave loyal customers stalled in confusion? Learn what businesses can take away from this high-stakes rebranding effort.

💡 What you'll learn:

• How KIA's logo redesign impacted customer perception.
• The risks and rewards of bold branding changes.
• Key takeaways for ensuring your rebrand doesn't veer off course.

Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and marketing success.

Got questions for our team? Connect with us at SutherlandWeston.com!

#WhoIsStillUsingHashtags #AreTheyWorkingForAnyone #WeHashItOutWithMakaila Are hashtags still effective for driving engagement on Instagram, TikTok, and other platforms, or are they losing their relevance in 2025's social media trends? In this episode, we analyze the role of hashtags in modern marketing, explore their impact on visibility, and share actionable strategies for boosting your social media performance.

💡 What you'll learn:

- The current effectiveness of hashtags on Instagram and TikTok. - Updated strategies to increase social media engagement. - Whether hashtags are still essential for your 2025 marketing plan. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and marketing success.

Got questions for our team? Connect with us at SutherlandWeston.com!

Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase!

In this EXTRA, SWMC CEO Elizabeth Sutherland tells us of "25 Steps For 2025" a FREE and VALUABLE online resource to guide business owners and marketers into the NEW YEAR!

Gotta question for the Sutherland Weston team? Connect with us at SutherlandWeston.com!

Supporters of Question TWO had a winning strategy. Dan says it's a "story" worth "telling."