This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

In today’s episode of "Ahead of the Curve with Coco Mocoe", we will talk about some fun facts about the making of my favorite film of the year, "Anora", plus the marketing strategies behind the scenes. Then in the second half of the episode, exclusively for paying coconuts of the best-selling Substack, we are going to talk about my thoughts on the specific branding. My theory of this whole episode is that they created a popular movie by refusing to be popular. And we will talk about how you can do something similar whether you are an artist, creator or brand owner.

Sean Baker and Mikey Madison were a dream team together for this underdog film but their marketing team was the secret third man who helped push the movie across the finish line at the Oscar's.

Time Stamps:

0:00 - Introduction/Oscar’s wins for “Anora”

6:14 - 5 BTS Facts About the Making of “Anora”

12:37 - The $18 million marketing budget 

16:41 - “Anora” box-office sales compared to other Oscar 2025 contenders 

Extended Episode at cocomocoe.substack.com 

23:21 - Traditional marketing campaign (Barbie) vs. Anora’s marketing campaign 

33:40 - The targeting of a specific Gen-Z audience 

42:25 - A creator example of the “Anora” strategy  

Let me know in the reviews on Apple and Spotify what you want the next episode of "The Brilliant Branding of _____" to be about plus any theories you might have.

Listen to last week's episode about "The Brilliant Branding of Tate McRae"

“⁠Ahead of the Curve with Coco Mocoe⁠” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

IG: ⁠@cocomocoe⁠

TT: ⁠@cocomocoe⁠

YT:⁠ coco mocoe⁠

Email: [email protected]