The Brilliant Noise Podcast

Can a machine write an article you’ll actually want to read? Two members of the Brilliant Noise content team sit down to chat artificial intelligence and teaching computers to be creative.

Brilliant Noise Data Analysts Beth Horne and David Lloyd sit down to discuss the power of data, theory, and how to make sure little numbers get huge results.

Brilliant Noise co-founder and CSO Jason Ryan has had a fascinating career - ranging from studying art preservation through to designing strategies for global brands - via interactive CDs for Radiohead and Kylie Minogue. In the latest episode of the BN podcast Jason gives Todd Jordan a whistle stop tour of the past 30 years.

When most B2B content is jargon heavy and unimaginative, something as simple as focusing on the individual decision makers can make all the difference. In this episode Brilliant Noise founding partner Maddy Cooper talks to consultant Dave Standen about the challenges facing B2B marketers - and how to overcome them.

What should you measure and how should you measure it? People often measure - and obsess over - metrics which aren’t useful or relevant. In this episode Digby Killick explains how you should decide what to measure.

Content strategist Lauren Pope recently spoke at Friends of Search in Amsterdam. In this episode Lauren gives us a recap of her presentation - all about how we plan content at Brilliant Noise. There are lots of dots to connect from creative, to sales and legal - so many in fact that it is tempting not to bother trying. Here’s why you definitely should, and how you can make the process most effective.

At Brilliant Noise we build tools to automate everything that we can - this helps free up time and brainpower for more exciting and creative work. Technical consultant Martin Edwards explains why and how the automation works - from dashboards to Slackbots, and everything in between.

Good content is content created with a purpose. Unfortunately brands create a lot of bad content in amongst the good. In this episode strategist Dave Preece discusses the ins and outs of good vs. bad with consultant Dave Standen.

Data consultant Nick Siantonas guides us through the (often misapplied) world of behavioural economics. The study of the value we place on objects and experiences can help us understand why we behave the way we do.

In this episode we talk to CEO Antony Mayfield about the value of putting aside time to read. With the constant temptation of a quick dopamine hit from social media it’s easy to forget the deep satisfaction, relaxation and learning that can come from getting lost in a good book.