In this episode of The brndBrief Podcast, we speak with Tia Robinson, Founder and CEO of Vertical Activewear, a slow fashion brand focusing on women's activewear that emphasizes inclusivity, sustainability, and functionality. This conversation offers listeners insight into the brand's innovative approach to continue to set the pace in this ever-evolving industry.

Key takeaways:

📌 Vertical Activewear Mission & Inspiration: Transitioning from a personal need to a thriving business, the brand embodies inclusivity and style in its commitment to crafting activewear for diverse body types.

📌 Balancing Style and Functionality: Vertical Activewear designs capsule collections that blend travel and sustainability influences – offering classic, timeless pieces prioritizing durability and versatility over passing trends.

📌 B Corp Certification: The brand’s attainment of B Corp certification showcases its commitment to sustainability and ethical business practices, setting it apart in a fiercely competitive market.

📌 Engaging with Community: Tia emphasizes the importance of community engagement and authentic connections by inviting influencers to their studio for immersive experiences, where they educate them about on-demand manufacturing processes firsthand.

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https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941 

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Guest Information

https://www.verticalactivewear.com/

@verticalactivewear

@themindfulcoach

In this episode of The brndBrief Podcast, we speak with guest Tami McQueen, Chief Marketing Officer at BIP Ventures –  a leading venture capital firm supporting B2B software and tech-enabled service businesses across North America. This conversation takes us deep into the heart of marketing, providing valuable insights into the importance of leveraging data to make informed decisions and drive business growth. 

Key takeaways:

📌 BIP Ventures Mission & The CMO Role: Learn about how the company supports entrepreneurs, offering expertise, infrastructure, and talent - and Tami’s integral role as CMO in creatively communicating the company mission and vision. 

📌 Marketing Strategies: Tami highlights the multifaceted approach her team takes in supporting portfolio companies, including branding, technology stacks, media releases, and hosting events to showcase their success.

📌 Data Analytics: The discussion emphasizes the importance of data-driven marketing strategies, tracking everything from website analytics to social media metrics, and leveraging insights to adapt and optimize marketing efforts effectively.

📌 Community Building: The significance of fostering relationships within the community, both internally and externally, highlighting the importance of micro-communities and sub-committees to nurture connections and drive meaningful engagement.

If you enjoyed the episode, don't forget to subscribe and leave a review.

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https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941 

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Guest Information

https://www.bipventures.vc/ 

https://www.linkedin.com/company/bipventures/

https://www.linkedin.com/in/tamimcqueen/

This episode of The brndBrief Podcast features Necie Armstrong, Founder and CEO of Supernatural Baby, a premium brand redefining comfort and style for infants. Necie takes us through the brand's journey, stemming from her earlier venture, Supernatural Goods. 

As a new mother herself, Necie shares her unique perspective in shaping the brand that inspired her to create high-quality and stylish products for babies, including the challenges faced in finding the perfect manufacturer.

Key takeaways:

📌  Brand Inspiration and Evolution: Learn how Necie’s newfound role as a mom influenced her brand's creation, originally starting with Supernatural Goods for adults in 2019.

📌 Manufacturing Challenges: Necie candidly discusses the challenges encountered in finding the right manufacturer, emphasizing transparency and trust in manufacturing relationships. 

📌 Incorporating AI into the Brand: While AI is beneficial in certain aspects, such as photo editing and captions, Necie believes in the irreplaceable value of human creativity and authenticity.

📌 Future Vision for Supernatural Baby: Looking ahead, find out her plans to expand the brand’s product range while staying true to its core values of comfort, style, and sustainability.

If you enjoyed the episode, don't forget to subscribe and leave a review.

------------------------

🎙️SUBSCRIBE TO THE PODCAST ON APPLE PODCAST

If you enjoyed the episode, don't forget to subscribe, and leave a review. Thanks!

https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941 

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Guest Information

https://supernatural-baby.com/

https://supernatural-goods.com/

@supernaturalnecie

@supernatural_goods @supernaturalbabygoods

In this episode of The brndBrief Podcast, we chat with Veronica Woodruff, Founder & CEO of Travelsist, a supply chain leader in ground passenger services and on-demand personal assistant services for air travelers. 

From flight attendant to travel tech entrepreneur, this episode delves into the inspiration behind Vanessa founding her company, and the pivotal role technology plays in revolutionizing the travel experience, especially for individuals with disabilities. 

Key takeaways:

📌 From Flight Attendant to Travel Tech CEO:  Learn about Veronica’s journey from being a flight attendant to a tech entrepreneur, driven by her desire to solve problems.

📌 Tech Breakthrough: Find out how she broke into the tech world, which began with working with a former CTO, winning a hackathon, and creating solutions to improve the travel experience.

📌 Addressing a Personal Pain Point: Discover how a personal struggle while traveling with her daughter sparked the idea of creating a service to help passengers, especially those with disabilities, navigate airports seamlessly.

📌 AI in Aviation: Veronica elaborates how her company leverages AI to personalize and expedite assistance requests for passengers, including its importance in addressing diverse needs across different groups.

📌Overcoming Challenges: Veronica reflects on the impact of the pandemic on the travel industry and  how Travelsist used the downtime to connect with airport leaders, receive valuable feedback, and fine-tune their services.

If you enjoyed the episode, don't forget to subscribe and leave a review.

GUEST INFORMATION

https://www.travelsist.com/ 

https://www.instagram.com/travelsistapp/ @travelsistapp

https://www.facebook.com/Travelsist/ 

https://twitter.com/travelsist @travelsist

In this episode of The brndBrief Podcast, our guest Justin O. Cooper, CEO and Producer of JOCMedia & Entertainment, takes us on his journey from a conservative upbringing in South Carolina to founding his media company - sharing the challenges and pivotal moments that led to its success. This episode also talks about how creatives can embrace technology and staying open to opportunities to navigate the ever-evolving landscape of the entertainment industry.

Key takeaways:

📌 Founding of JOCMedia & Entertainment: Learn how Justin decided to take control of his destiny, leading to the establishment of his consulting agency in 2017, after facing repeated layoffs. 

📌 Impact of AI in Film: Discover how technology, especially artificial intelligence (AI), is disrupting the industry, and how we can embrace it for its benefits to enhance creativity and efficiency in film production.

📌 Current Projects: With the recent end of the strike, Justin shares his new projects including a documentary, "Pan-Am: The Untold Legacy of Cirilo McSween," and a limited series on a retired football player turned government whistleblower, “ENCROACHMENT: The Whistleblowing of John Pointer”. 

If you enjoyed the episode, don't forget to subscribe and leave a review.

Guest Information

https://www.jocmedia.com/ 

https://www.instagram.com/justinocooper/ @justinocooper

https://www.instagram.com/jocmedia_entertainment/ @jocmedia_entertainment

https://www.linkedin.com/in/justinocooper/

https://www.facebook.com/JOCMedia

An overview of the two documentaries currently being produced by JOCMedia https://www.jocmedia.com/kaleidoscope 

The website for the documentary currently in production by JOCMedia, PAN-AM: The Untold Legacy of Cirilo McSween, can be viewed at https://www.cirilomcsweendoc.com/ 

In this episode of The brndBrief Podcast, we speak with Lifestyle Curator, Cedric DeCarlo - The Style Maverick, known for his catchphrase "I Say Yes." Cedric shares the origins of the catchphrase, born from a moment of frustration that turned into self-affirmation. 

We also talk about the impact of technology, specifically AI, on the fashion industry, discussing both the challenges and opportunities it presents. 

Cedric shares insights into his effective marketing strategies, emphasizing the importance of authenticity and human connection. The episode concludes with a glimpse into Cedric's future plans, including venturing into media, launching a podcast, and developing his own branded products.

Key takeaways:

📌 Lifestyle Curator Role: What it means to be a lifestyle curator, emphasizing the personalized curation of fashion, travel, and more to craft an elevated lifestyle for clients.

📌 Technology Challenges: Navigating challenges and apprehensions, emphasizing the delicate balance between technological convenience and preserving authenticity.

📌 Effective Marketing: Highlighting human connection as a key strategy, focusing on specific questions to understand and meet client's needs, along with the importance of learning the language of branding.

Peek into the behind-the-scenes of lifestyle curation and learn more about brand evolution, technology challenges, and effective marketing strategies in this episode. 

If you enjoyed the episode, don't forget to subscribe, and leave a review. Thanks!

Guest Information

Website: https://www.thestylemaverick.com/ 

Instagram: https://www.instagram.com/thestylemaverick/ 

Episode Overview

In our first episode, we speak with Tiffini Gatlin, Founder and CEO of Latched and Hooked Beauty, where she shares the essence of her premium synthetic hair products and the strategic choices behind a toxin-free brand. The episode provides insights into the core principles of successful entrepreneurship, exploring business trends, the transformative impact of technology, and the pivotal role of a purpose-driven "WHY."

Key Points:

📌 Toxin-Free Branding: Learn how Latched and Hooked Beauty strategically carved a niche by offering premium synthetic hair products without harmful toxins.

📌 Technology's Role in Business: Explore insights into the dynamic intersection of technology and entrepreneurship, understanding its evolving impact on brand development.

📌 Legacy Over Profits: Tiffini advocates for a mindset shift, encouraging entrepreneurs to focus on leaving a lasting legacy rather than fixating solely on financial success.

This episode delivers a wealth of entrepreneurial wisdom, providing actionable insights for both aspiring and seasoned business leaders.

If you enjoyed the episode, don't forget to subscribe, and leave a review. Thanks!

Guest Information

Website: https://www.latchedandhooked.com/ 

Instagram: https://www.instagram.com/latchednhooked/