With over a decade of front-line experience, Mick Godwin has seen the real - and often brutal - truth behind business exits. As a Senior Business Broker at Benchmark Business Sales, Mick doesn’t sugarcoat it: most SME owners are sitting on a ticking time bomb of misplaced expectations when it comes to the value of their business. Known for his direct, strategic advice and unwavering integrity, Mick brings a wealth of insight into what buyers really want, why most sales fall short, and how founders can shift their mindset to maximise both margin and legacy.

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