The Bubbles Effect

The Bubbles Effect: Marketing + Mindset Monday


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Hey y'all, it’s Monday, and we’re kicking off the week with a quick, grounding episode where marketing strategy meets mindset shifts 🔥

In this short but powerful conversation, I break down the most-clicked article from last week’s Bubbles Effect newsletter: What’s the difference between AEO and GEO?

With marketing acronyms multiplying by the minute, I simplify what Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) actually mean, how they differ from traditional SEO, and why a smart 2026 marketing strategy needs all three working together. Think featured snippets, AI overviews, long-form content, and how people really search today.

I also share the key takeaways from the article (linked in the show notes) so you can quickly understand:

  • Where AEO helps you show up with direct answers

  • How GEO supports visibility inside AI tools like ChatGPT and Perplexity

  • Why different content types serve different goals

Then we shift into mindset.

I open up about recognizing personal patterns, breaking out of familiar loops, and choosing to respond differently... even when change feels uncomfortable. If you’ve ever noticed the same situations showing up again and again, this episode offers a gentle journaling prompt and a reminder that real growth often starts with awareness and a willingness to do things differently.

It’s a simple episode to help you start the week informed, reflective, and moving forward with intention.

Cheers to learning, evolving, and rising, just like bubbles 🥂


Here is the article: https://neilpatel.com/blog/geo-vs-aeo

Get the newsletter here: https://nb.marketing/resources

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The Bubbles EffectBy Nicole Bernard

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