The Build Project

Alex sits down with Marty Brodsky, a project manager at BUILDWELL who’s spent the last decade going from sweeping floors and laying Ram Board to running some of Boulder’s most impressive custom home projects.

Together they unpack what actually makes a custom home project succeed (or completely fall apart): the “blame matrix” around budgets, why going with the lowest bid almost always backfires, and how trust between client, architect, designer, builder, and trades is the real foundation of any great build.

They get into the often invisible side of value in construction - things like insulation, details behind the drywall, and risk management - then zoom out to talk culture: toxic “assholes and elbows” mentality, burnout in the trades, lost camaraderie on site, phones at lunch, private equity–driven development, and why knowing your painter as a human (not a spreadsheet line item) changes everything.

Why lowest bid ≠ best value (and how horror stories really start)

The “blame matrix” and how to avoid finger-pointing on your project

Trust as the core currency between clients, builders, and trades

The hidden value of things you’ll never see once the drywall goes up

How the trades get a bad rap - and what a healthier culture could look like

Community, generosity, and what it means to “build cool sh*t with even cooler people”

The first Field Note explores what true luxury means in building.

It’s not found in finishes or fixtures - it’s in the feeling of confidence that comes from thoughtful systems, collaboration, and trust.

Because what clients really buy isn’t the detail itself - it’s the confidence that every detail has been considered.

In this episode of Build Projects, I sit down with architect Laura Marion, founding principal of Flight Architecture. We talk about what it means to grow up in a multi-generational industry, the pressures and privileges that come with it, and how to set boundaries that protect both the craft and the people behind it. Laura shares why listening is her superpower, how collaboration builds stronger projects, and what she hopes to change for the next generation of builders, architects, and tradespeople. It’s an honest conversation about trust, values, and the future of custom residential design.

In this episode, I sit down with architect Mike Piché, founder of Piché Architecture, to explore what it means to design with clarity, collaboration, and craftsmanship.

Mike shares insights from his career designing some of the most inspiring homes in Boulder, Aspen, and beyond. Now, as he launches his own practice, we talk about the future of luxury residential architecture, the importance of local relationships, and how one clear design vision can shape the entire client experience.

What stands out most in this conversation is Mike himself: his calm, collected approach, his respect for collaboration, and his passion for creating architecture that not only looks beautiful but also feels purposeful and enduring.

Whether you are a homeowner, builder, or simply someone who loves great design, this episode offers a thoughtful look at how architecture and construction come together to build what lasts.

When you bring someone into your company and they become both a teammate and a mentor, you know you’ve found something special.

In this episode, Alex talks with Fernhill’s Head of Operations, Michael Bettin, about his 40+ year career, their serendipitous first meeting, and the partnership that’s helped elevate Fernhill’s work. Together, they share candid stories, lessons learned, and the principles that guide their projects — from building trust to delivering a product that just feels right.

Whether you’re a builder, architect, or simply someone who loves great homes, this conversation is packed with insight into how strong relationships create exceptional results.

In this episode of The Build Project, I sat down with Harvey Hine — founder of HMH Architecture + Interiors and a major voice in Colorado’s design community — to talk about trust, communication, and the evolving challenges of building custom homes.

With over 36 years in practice, Harvey’s perspective is both grounded and refreshingly candid. We covered a lot of ground — from how the building process has changed since the 80s to why clear communication (and mutual trust) is more important now than ever.

In this kickoff episode, Alex sits down with architect and AIA Colorado’s Architect of the Year, Adam Wagoner of High Low Buffalo, for an honest conversation about the state of the residential construction industry. They dig into the disconnect between design and build, why trust and transparency are essential, and how collaboration (not competition) leads to better outcomes for everyone — especially clients.

Whether you're a homeowner planning your dream project, an architect, a builder, or somewhere in between, this episode offers unfiltered insight into what it really takes to build something great.