The Build with Thomas Walker

Welcome to The Build. I’m Thomas Walker, and this is where I’m documenting the work behind my business: the decisions, the experiments, the things that work and the things that don’t.

In episode one, I explain why I’m building in public, how I’m thinking about the journey from content to customers, and where AI fits into the way I work. I also share the goal that’s shaping the business: helping people use their skills to help others.

If someone watches your content today, what should they do next?

Start with the free Content-to-Customer Map: https://tomwalkerind.com/map

Want help with your business’s social media? DM me SOCIAL and tell me what you do.

Explore resources and ways to work together: https://tomwalkerind.com/start

CHAPTERS
00:00 Why I’m starting The Build
03:32 Building in public
05:02 AI, focus and treating business like a game
08:01 Real work and lessons over time
09:52 Where does your content lead?
11:50 The goal: help people help others
13:30 Building the customer journey
16:26 AI and trusting your judgement
19:25 Your next step

MENTIONED
Daniel Dalen: https://danieldalen.com/
Campo: https://tomwalkerind.com/campo
Next episode: a coach’s funnel, from the first piece of content to the next step.