Beyond 1 to 1 Therapy: New Ways to Serve in a Changing Market

If you've been feeling burned out by a full caseload, frustrated by income that still feels unpredictable, or quietly wondering how you're supposed to grow without working more hours, this episode is for you.

In this solo episode of The Build Your Private Practice Podcast, Liane explores what it really looks like to expand beyond the traditional one-to-one therapy model in a way that is ethical, sustainable, and aligned with your values.

Right now, only 11% of Canadians accessed mental health services in the past year, and another 4% said they wanted to but did not. That means 85% of people are not getting support in its current form. The need is there, but the model is not working for everyone.

In this episode, Liane walks through why diversifying your services is not about abandoning therapy. It is about increasing access, reducing burnout, and building financial stability in a changing market. She shares practical examples of how Canadian therapists are already expanding their impact without compromising ethics or clinical integrity.

This conversation is about reimagining what your practice can look like and giving yourself permission to build something that supports your life, not just your clients.

In This Episode, You'll Learn:

• Why the traditional one-to-one model creates a ceiling on time, energy, and income
• What the data says about access to mental health care in Canada
• Five service models therapists are using to expand ethically and sustainably
• How to think about scope, positioning, and regulatory considerations
• Three mindset shifts that make scaling feel doable and not overwhelming
• Real-world examples of Canadian therapists diversifying their income and impact

Ready to Scale Sustainably?

If this episode sparked something in you, if you have been thinking, "Maybe I could do more than just one-to-one therapy," I want to invite you to explore Scale Your Practice.

This is our advanced program for Canadian therapists who are ready to expand their impact and income without burning out. Inside, you will learn how to design aligned, scalable offers, clarify your niche and messaging, and build systems that allow you to serve more people without adding more hours to your week.

You do not have to choose between ethics and income. You can build a practice that includes therapy, education, community, and leadership if that is what you want.

👉 Learn more here: https://www.buildyourprivatepractice.ca/scale-your-practice

If you've ever wondered, "How am I supposed to compete with BetterHelp?" this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane breaks down why platforms like BetterHelp are not actually your competition — even though it can feel that way. Yes, corporate therapy platforms have massive ad budgets, strong brand recognition, and seem to be everywhere online. But they are built for volume, not depth. And that difference matters more than you think. In this episode, Liane explains who your real competition actually is (hint: it's not another therapist), why competing on price or speed is a losing game, and how clarity, connection, and trust are what truly attract aligned clients into private practice. This conversation is about shifting from fear-based marketing to clarity-based messaging — so your practice stands out for the right reasons. In This Episode, You'll Learn:

• Why BetterHelp isn't your real competition
• What corporate therapy platforms cannot replicate
• Why client confusion is the biggest threat to private practice growth
• Why messaging matters more than marketing tactics
• Simple ways to clarify your niche and connect with the right clients

Ready to Clarify Your Message? If this episode leaves you thinking, "I know I need to be clearer, but I don't know where to start," check out the Niche & Copy Crash Course. This low-cost, DIY training helps you:

• Clarify your niche without boxing yourself in
• Write copy that sounds human and connects
• Attract clients who feel aligned with your work

👉 Learn more here: https://www.buildyourprivatepractice.ca You are not too small, not behind, and your work still matters.

If you've ever found yourself wondering "People are clearly looking for therapy… so why isn't my practice showing up?" this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane breaks down one of the most frustrating realities many Canadian therapists are facing right now. Clients are searching, but the way they search and how they find providers has fundamentally changed. This conversation is not about shouting louder, posting more, or becoming an SEO expert overnight. It is about understanding how Google, AI-driven search results, and client behaviour intersect, and what small, practical shifts can make it easier for the right clients to actually find you. You will learn why a beautiful website is not enough on its own, how zero-click searches are quietly impacting visibility, and how aligning your language with what clients are really searching for can change everything. This episode is about clarity over complexity, alignment over hustle, and building visibility in a way that feels ethical, grounded, and sustainable. In This Episode, You'll Learn:

• Why more people searching for therapy does not automatically mean more inquiries
• How Google and AI summaries are changing how clients discover therapists
• The most common reasons therapists' websites do not convert, even when traffic exists
• Why client language matters more than clinical or professional terminology
• The three types of content that most support therapist visibility
• Simple, foundational SEO shifts that actually make a difference
• Three concrete actions you can take this week to improve how you show up online

Ready to Stop Waiting to Be Found? If this episode has you thinking "I know I need to show up more clearly online, but I do not know where to start," Accelerate Your Practice was designed for exactly that moment. This signature program supports Canadian therapists who want to fill their caseload with aligned, paying clients without feeling salesy, overwhelmed, or burned out. Inside, you will learn how to clarify your messaging, build ethical visibility, and create simple marketing systems that support consistent growth. 👉 Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice Explore More Support

Visit https://www.buildyourprivatepractice.ca for free resources, tools, and programs to support your next stage of private practice growth.

Is private practice really oversaturated, or are we misunderstanding what is actually happening in the market? In this episode of The Build Your Private Practice Podcast, Liane takes a grounded, data-informed look at the growing fear many therapists are feeling about the future of private practice. If you have found yourself worrying that there are too many therapists and not enough clients, this conversation will help you reframe that belief with evidence, context, and perspective. You will hear what the numbers really say about mental health access in Canada, why low utilization is not a sign of failure, and how changes in search behavior, technology, and visibility are reshaping how clients find therapists as we move into 2026. This episode is not about hustling harder or competing with large corporate platforms. It is about understanding what is changing, what is staying the same, and how to position your private practice in a way that feels ethical, aligned, and sustainable. In This Episode, You'll Learn:

• What the data actually says about mental health access and private practice in Canada
• Why oversaturation is not the real problem and what is
• How client discovery has changed with Google, AI, and modern search behavior
• Why relying only on referrals is becoming less reliable and more stressful
• How independent therapists can stand out through clarity and positioning, not hustle

Ready to Stop Relying on Referrals? If you are ready to build a steady stream of aligned, paying clients without feeling salesy, overwhelmed, or out of integrity, Accelerate Your Practice is designed to support you. This signature program helps Canadian therapists get found by the right people, build trust through clear and grounded messaging, and create marketing systems that support consistent practice growth. 👉 Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice Explore More Support

Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth.

Waiting for referrals can feel familiar and exhausting. If you've ever caught yourself thinking, "It's been quiet. I hope things pick up soon," this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane speaks directly to therapists who are relying on referrals as their primary or only way of attracting clients and feeling stuck in the uncertainty that comes with it. While referrals can absolutely be part of a healthy practice, they should not be your entire strategy. This conversation is about shifting from hope to strategy, so you can take back control of your caseload in a way that feels ethical, aligned, and not salesy. Liane walks you through BYPP's four-phase visibility strategy, designed to help therapists move from being quietly "findable" to clearly and consistently seen by the right clients and referral partners. This episode is an invitation to stop waiting and start building something stable, sustainable, and values-aligned. In This Episode, You'll Learn:

• Why relying solely on referrals keeps your practice unpredictable
• The difference between passive waiting and proactive visibility
• Why hope isn't a business strategy, even though it works beautifully in therapy
• BYPP's four-phase visibility framework:
• Root & Reflect: Clarifying your niche, strengths, and message
• Be Seen With Clarity: Aligning your website, directories, and online presence
• Tell the Story: Letting people know who you are and how you help
• Build Real Relationships: Creating sustainable, values-based referral connections
• How to market your practice in a way that feels human, ethical, and aligned
• Why consistency matters more than being everywhere
• How perfectionism keeps therapists invisible and what to do instead

Ready to Move Beyond Referrals? If you're ready to create a steady stream of aligned, full-fee clients without burnout or pressure, Accelerate Your Practice is designed to help. This is BYPP's signature program for therapists who want predictable, sustainable growth without relying on referrals or running themselves into the ground. 👉 Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice Explore More Support Visit https://www.buildyourprivatepractice.ca for free resources, tools, and programs to support your next stage of private practice growth. You don't have to figure this out alone.

Private practice can feel isolating—especially when you're trying to make big decisions, grow sustainably, or figure out the business side without burning out. In this episode of The Build Your Private Practice Podcast, Liane is joined by Lena Lang, BYPP's new Community Growth Partner, for an honest conversation about why community is not just a "nice to have," but a foundational part of building a sustainable private practice. Together, they unpack what community really offers therapists—from practical strategy and shared learning, to motivation, perspective, and a sense of not doing this alone. If you've ever felt like you're second-guessing every move, stuck in isolation, or hesitant to engage in group spaces because of past experiences, this episode will help you rethink what supportive community can look like. This conversation is about moving out of silos, learning faster (and with less friction), and building a practice that's supported by connection—not pressure. In This Episode, You'll Learn:

• Why private practice can feel isolating—and how community changes that
• What a healthy, values-aligned professional community actually looks like
• How learning from others' experiences can save you time, money, and energy
• Why community support matters strategically, not just emotionally
• Common mistakes therapists make when trying to grow their practice alone
• How shared knowledge helps you avoid unnecessary trial and error
• What to do if you've had negative experiences in other communities
• Why "you don't have to figure this out alone" isn't just a phrase—it's a strategy
• How community can reduce burnout while supporting sustainable growth
• Why there is space for you in private practice, even in a crowded field

You Don't Have to Build Your Practice Alone If you've been trying to grow your practice in isolation, this is your reminder that support matters—and it's allowed. Come join us inside our free Facebook group for mental health therapists. It's a grounded, values-driven space where you can ask real questions, get support, and connect with other therapists who understand the realities of private practice. 👉 Join the free community here https://www.facebook.com/groups/buildyourprivatepractice Explore More Support

Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth.

Your Financial Forecast: How to Plan for Sustainable Income in 2026 Being fully booked doesn't always mean your private practice is financially stable. In this episode of The Build Your Private Practice Podcast, Liane walks you through how to take a grounded, realistic look at your private practice finances—and why income planning matters as you head into 2026. If you've ever wondered why you're working hard but still feeling financially stretched, this conversation will help you identify where money leaks happen and what to do about them. You'll learn how to forecast your income in a way that feels simple, ethical, and sustainable—without spreadsheets taking over your life. This episode is about shifting from "staying busy" to intentionally planning for income that actually supports you. In This Episode, You'll Learn:

• Why a full caseload doesn't automatically equal financial stability
• How to calculate your real monthly income needs (and what that number tells you)
• Common money leaks in private practice—like unpaid admin, cancellations, and sliding scale overload
• How to set compassionate, professional boundaries around fees and policies
• Why client retention plays a bigger role in your income than you might think
• How a weekly "CEO hour" can help you make clearer, calmer financial decisions
• What 2026 income planning really looks like for therapists who want sustainability—not burnout

Ready to Create More Stability in Your Practice? If you're ready to build a steady stream of aligned, full-fee clients without relying on referrals or running yourself ragged—check out Accelerate Your Practice. This signature program is designed to help you create income stability, confidence, and ease in your private practice. 👉 Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice Explore More Support:

Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth.

Digital marketing does not have to feel overwhelming, salesy, or unethical, even for therapists.

In this episode of the Build Your Private Practice Podcast, Liane Wood is joined by Adam Jesperson, co-founder of Fractal Marketing, to break down what is actually working in digital marketing for Canadian therapists right now, and what to stop wasting your time and money on.

They talk about:

• Why marketing feels so uncomfortable for many therapists and how to reframe it

• What has changed in digital marketing over the last few years

• The role of Google Ads, SEO, and GEO (Generative Engine Optimization) in 2026

• How therapists can ethically use marketing to reach people who are actively seeking help

• Simple, low-cost ways to improve your online presence

This conversation is especially helpful if:

• Marketing makes your stomach drop

• Your website is not converting into inquiries

• You feel torn between helping and selling

• You want sustainable visibility without burning out

Listen now to learn how to approach digital marketing in a way that feels ethical, effective, and aligned with your values as a therapist.

Connect with Adam:

• Website: https://www.fractalmarketing.ca/

• LinkedIn: Adam Jesperson https://www.linkedin.com/in/adam-growyourpractice/

Resources:

→ Learn more about https://www.buildyourprivatepractice.ca/accelerate-your-practice

→ Learn more about https://www.buildyourprivatepractice.ca/scale-your-practice

→ Visit the Build Your Private Practice Homepage https://www.buildyourprivatepractice.ca/

If your income in private practice feels like a rollercoaster—one month strong, the next unpredictable—you're not alone. Many therapists were never taught how to plan their income… just how to work more when things feel tight.

In this episode, Liane walks you through a simpler, more sustainable way to approach income as a therapist in private practice. This isn't about working harder or raising your rates just because someone on Instagram told you to. It's about building a financial foundation that actually supports your real life.

What You'll Learn:

• Why income unpredictability is often built into your current model

• How to reverse-engineer your monthly income goal

• What most therapists forget to factor into their rates

• How capacity, pricing, and boundaries work together to create sustainability

• A mindset shift to help you feel more in control of your numbers

Links + Resources: → Learn more about Accelerate Your Practice → Learn more about Scale Your Practice → Visit the Build Your Private Practice Homepage

If the end of the year feels more chaotic than calm, this episode is for you.

Inside, I'm walking you through four practical steps to help you wrap up your private practice before the holidays hit—so you can breathe easier, feel more in control, and start 2026 with a clean slate.

Whether you're behind on admin, dreading your finances, or just feeling scattered, this is your simple, no-fluff guide to ending the year with more ease and clarity.

In This Episode, You'll Learn:

• The client communication updates to send before the holidays

• How to get your EHR system ready for a smoother 2026

• What to review in your finances (and how to simplify it)

• The forms and policies that might need a refresh before January

• How to plan for rest and revenue in the new year

Helpful Links + Resources

• Free tools and support: www.buildyourprivatepractice.ca

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