The Build Your Private Practice Podcast

What if one policy shift could remove unnecessary barriers, improve client access, and support therapists across the country?

In this episode of The Build Your Private Practice Podcast, we explore the One Canadian Economy Act, a federal proposal aimed at improving labour mobility for therapists and other licensed professionals.

You will hear how Canada's fragmented regulation system limits access to care, and why aligning with national momentum could be a turning point for both therapists and the clients who rely on them.

If you have felt boxed in by provincial licensing rules or frustrated by professional politics standing in the way of client care, this conversation is essential listening.

Links and Resources:

• Visit BuildYourPrivatePractice.ca for therapist tools and training

• Explore Our Programs:

• Launch Your Practice

• Accelerate Your Practice

• Scale Your Practice

• Free Resources: https://www.buildyourprivatepractice.ca/resources

• Join the Therapist Facebook Community: Click Here

What You Will Learn in This Episode:

• Why inconsistent regulations harm both therapists and clients

• How the One Canadian Economy Act could increase access and reduce wait times

• Real-world examples of how licensing mismatches limit care

• Why collaboration matters more than competition in professional advocacy

• How to use your voice to support meaningful change

Therapists don't always think of themselves as media-worthy, but what if that's exactly what your practice needs to grow?

In this episode, physical therapist, podcast host, and business coach Karen Litzy joins Liane to talk about the power of earned media for therapists. Karen shares how showing up in public-facing media (from podcasts to press) can increase your impact and visibility without relying on paid ads or referral fatigue.

They also explore the systems that support sustainable growth and how you can expand your reach without burning out.

Karen Litzy is a physical therapist and entrepreneur who helps healthcare professionals grow businesses they love. She is the host of the Healthy, Wealthy & Smart Podcast and a sought-after speaker and consultant in the healthcare space.

If you've been wondering how to reach more people without spinning your wheels, this episode is a must-listen.

Links & Resources: → Connect with Karen Litzy: karenlitzy.com → Listen to her podcast: Healthy, Wealthy & Smart → BYPP resources for Canadian therapists: buildyourprivatepractice.ca → Want tools to grow faster? Grab the BYPP Fast Track Kit

In This Episode, You'll Learn:

• What "earned media" is and why it's underused by therapists

• Why visibility matters in private practice—and how to build it

• How Karen built systems to scale her business sustainably

• The most important mindset shift for becoming a public-facing expert

• Simple steps to pitch yourself and get featured

For most therapists, the default way to increase income is simple: book more sessions. But what happens when your calendar is already full, or you're on the edge of burnout? In this episode of The Build Your Private Practice Podcast, I'm challenging the belief that the only path to more income is more clients. You'll learn why this model keeps therapists stuck, what other income options actually look like, and the mindset shift that changes everything. If you're ready to break free from the time-for-money trap, this conversation will help you imagine and start building a practice that works differently. Helpful Links: Explore Scale Your Practice: https://www.buildyourprivatepractice.ca/scale-your-practice Visit our homepage: https://buildyourprivatepractice.ca Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice We've partnered with our friends at Jane to offer something special for the BYPP community. Use the code BYPP2MO when you sign up and your first 2 months with Jane are on us. https://meet.jane.app/liane-wood/?utm_campaign=meet_jane_bundle&utm_medium=partnerstack&utm_source=ambassador&utm_term=all&ps_partner_key=MWEyMWEwNzNjNzMw&ps_xid=Zx9teVcMALNDgm&gsxid=Zx9teVcMALNDgm&gspk=MWEyMWEwNzNjNzMw What We Cover in This Episode:

• The trap of "more clients = more income"
• Why burnout isn't your fault, it's the business model
• How other Canadian therapists are scaling without adding more sessions
• Practical alternatives to expand income and impact
• The mindset shift from therapist to business owner

Many therapists are working in isolation—and it's their clients who pay the price.

In this episode of The Build Your Private Practice Podcast, Liane sits down with psychiatrist and founder of Psychotherapy Matters, Dr. Allan Steingart, to talk about what happens when we bring collaboration back into client care.

With decades of experience in both hospital and private settings, Dr. Steingart is on a mission to make integrated mental health care accessible to more Canadians. Through Psychotherapy Matters, he's helping therapists partner directly with psychiatrists and other professionals to improve outcomes, reduce wait times, and feel more supported—without jumping through endless hoops.

If you've ever wished for more integration, more connection, and more support in how you serve your clients, this episode offers a practical and hopeful new model.

Links & Resources: → Learn more about Psychotherapy Matters: psychotherapymatters.com → Explore our programs and support for Canadian therapists: buildyourprivatepractice.ca → Join our Facebook community: Click here to join → Want quick wins to grow your practice? Get the BYPP Fast Track Kit

In This Episode, You'll Learn:

• Why collaborative care matters more than ever in private practice

• How Psychotherapy Matters is changing the landscape of Canadian mental health

• The practical ways therapists can start working with psychiatrists today

• What therapists need to know about team-based care in a solo setting

• How collaboration improves outcomes for both clients and clinicians

So many therapists dream about running a group, launching a course, or hosting a workshop, but then stop themselves with one nagging question: "Am I ready?"

In this episode of The Build Your Private Practice Podcast, I'm unpacking the "readiness myth" that keeps therapists stuck in 1:1 work longer than they need to be. You'll learn what being "ready" actually looks like, why you don't need a huge audience or perfect systems to get started, and how to pilot your ideas without the pressure to make it flawless from day one.

If you've been waiting for the perfect time to expand your income and impact, this conversation will show you why that time might be now.

Helpful Links: - Explore Scale Your Practice: https://www.buildyourprivatepractice.ca/scale-your-practice

• Visit our homepage: https://buildyourprivatepractice.ca

• Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice

What We Cover in This Episode:

• Why waiting for the "perfect moment" keeps you stuck

• What being "ready" to expand your offers really looks like

• How to start small by piloting instead of perfecting

• The deeper reason therapists need scalable offers for sustainability

• Why groups, workshops, and courses might be closer than you think

When Roxanne Francis started her private practice, she didn't just want to build something successful, she wanted to build something that supported others too.

In this inspiring episode, Roxanne joins Liane to talk about the power of community in private practice. From mentorship to representation, she shares how supporting other therapists has been just as meaningful as growing her own thriving business.

Roxanne Francis is a registered social worker, psychotherapist, and consultant who specializes in mental health, workplace wellness, and equity-based leadership. She is also the founder of Francis Psychotherapy & Consulting, where she leads a growing team dedicated to empowering clients and clinicians alike.

If you've ever felt like you're building your practice in a vacuum, this episode is a powerful reminder that you don't have to go it alone and that everyone rises higher when we rise together.

🔗 Links & Resources: → Connect with Roxanne Francis: francispsychotherapy.com → Explore BYPP programs for Canadian therapists: buildyourprivatepractice.ca → Join the BYPP Facebook community: Click here to join → Want quick wins to grow your practice? Grab the BYPP Fast Track Kit

💡 In This Episode, You'll Learn:

• How Roxanne built a thriving practice rooted in purpose and values

• Why representation and mentorship matter deeply in mental health care

• What it looks like to create real community as a therapist

• How lifting others up can fuel your own growth

If you're dreaming of scaling your private practice beyond 1:1 therapy—adding a team, expanding services, or launching new offers—you can't rely on gut instinct alone. You need numbers.

But that doesn't mean wrestling with spreadsheets or spending hours trying to make sense of your EHR data.

In this guest episode, I'm joined by Tory Krone, therapist and co-founder of PracticeVital, the first and only automated dashboard designed specifically for therapy practice owners. We're diving into how knowing your numbers can help you make smarter business decisions, improve client outcomes, and stop leaving money (and energy) on the table.

Whether you've been avoiding your data—or trying to DIY it—this conversation will show you how powerful it is to have the right metrics at your fingertips.

Listen now to learn:

• Why most therapists are flying blind when it comes to their practice data

• The key numbers every group or scaling practice should be tracking

• How one practice discovered a 52% retention rate—and what they did next

• What metrics actually matter when you're growing a team

• How to get $30 off your first month of PracticeVital with code BYPP

Links Mentioned:

• PracticeVital: www.practicevital.com

• Mention Build Your Private Practice for $30 off your first month

Private Practice Growth Resources:

• Accelerate Your Practice: Fill your schedule with ideal clients

• Scale Your Practice: Build a business that scales with ease

Join our Free Facebook Group: A community for Canadian therapists growing their private practice

You've heard that "the riches are in the niches"—but what happens when your niche feels too narrow to grow?

In this episode of The Build Your Private Practice Podcast, we're unpacking the difference between a highly specific niche that attracts ideal clients—and one that unintentionally pushes them away.

If you've ever worried that you've niched yourself into a corner (or you're afraid to niche because of that exact reason), this conversation will help you find the clarity and confidence to move forward.

Helpful Links:

• Explore Accelerate Your Practice: https://www.buildyourprivatepractice.ca/accelerate-your-practice

• Visit our homepage: https://buildyourprivatepractice.ca

• Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice

What We Cover in This Episode:

• Why hyper-specific niches can build trust and referrals faster

• Signs your niche might be too narrow to sustain your practice

• How to broaden your niche without going generic

• How to know if your niche can grow with you (into offers beyond 1:1)

• Simple ways to shift your message for more connection

Think paid ads are too salesy or off-brand for your therapy practice? Think again. In this episode, marketing strategist Britt Holmes from Merit Media joins us to break down how therapists can use ethical, effective advertising to attract ideal clients—without the overwhelm or discomfort.

We explore the mindset shifts, strategy tweaks, and simple systems that help therapists grow their practices sustainably and in alignment with their values. Whether you've tried ads before or are simply curious if they could work for you, this episode offers a clear and actionable roadmap.

Connect with Britt:

Learn more about Britt Holmes and Merit Media at https://www.meritmedia.com/therapy

Links and Resources:

• Learn how to fill your caseload without burnout: Accelerate Your Practice

• More episodes and full show notes: The Build Your Private Practice Podcast

• Join our Facebook Community: Build Your Private Practice Facebook Group

In This Episode, We Cover:

• Why many therapists feel uncomfortable with paid ads—and how to reframe that

• The biggest mistake therapists make when running ad campaigns

• How to start small and use your budget effectively

• A real-life success story from a therapist who filled her caseload with ads

• What to address on your website before launching an ad campaign

If you've ever said, "I help people with anxiety," and felt invisible in the therapy world—you're not alone. In this episode of The Build Your Private Practice Podcast, we're digging into why generic niches don't work, and how to craft a message that actually connects with the clients you want to serve.

Whether you're just launching or refining a growing practice, this episode will help you move from sounding like every therapist to standing out as the right therapist for your ideal client.

You'll learn how to clarify your niche without starting over—and why your words matter more than your modalities.

Helpful Links:

• Join the Niche & Copy Crash Course: https://buildyourprivatepractice.mn.co/plans/356372

• Visit our homepage for more support: https://buildyourprivatepractice.ca

• Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice

What We Cover in This Episode:

• Why "I help people with anxiety" isn't enough anymore

• The 3 levels of niching—and which one gets you noticed

• How to refine your niche without burning everything down

• The #1 mindset shift that makes your niche work harder for you

• Why your niche is more about language than credentials