This is the 2nd of an eight-episode SWAPCAST between The Daily Coffee Pro by MAP IT FORWARD hosted by Lee Safar and The MAP IT FORWARD Middle East Podcast hosted by Sara Alali.

In this episode of the SWAPCAST, Sara goes into detail about the process required to establish the building blocks, i.e. the vision, mission, and values, of her business - boutique luxury cafe, @THATcafe.co, in Riyadh Saudi Arabia. Sara and Lee discuss how the foundational mission, “Celebrating People” became a guiding principle for making decisions about fit-out, supply chain, staffing, and more. They also discussed how this statement was challenged building out a cafe during a pandemic.

Connect with Sara Alali:

https://www.instagram.com/s_f_ali/

https://www.instagram.com/mapitforwardmiddleeast/

https://www.instagram.com/thatcafe.co/

Connect with Lee Safar:

https://www.instagram.com/leesafar

https://www.instagram.com/imapitforward