The Buildooor

Mat is a Colombia-based reporter for Decrypt and one of the best journalists in crypto.

This week, we dive into a whole series of topics, from writing the perfect headline (which neither has come even remotely close to), an epic rant about AI, why the media is pretty much [redacted], and what's up with journalists becoming PR people?

This one comes with some editorial fun!

Episode chapters:

0:00 intro

1:10 I didn’t think this "Beyond The Beat" podcast was a good idea

2:19 Why are you a journalist?

6:25 It’s hard to find a good journalist that gets crypto

11:04 My favorite news story was El Salvador’s adoption of bitcoin

13:16 Innovation in media outlets

16:19 No one reads past the headline

21:13 I don't care for SEO in my articles

23:00 AI in writing and publishing of news

31:27 Using ChatGPT in a newsroom

34:34 The relationship between PR and journalism

38:01 Reporting on crypto is tough

43:11 Book recommendations

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Aaron Stanley is the Founder of the  Brazil Crypto Report, and is building Filecoin Foundation. He is also a fellow board member of the Association of Crypto Journalists and Researchers (ACJR). 

We fly over the region and ask:

- Why is the media overlooking us

- How journalism in crypto is like forging things in Mordor

- What are the new types of news coverage we need in our industry

- How advocates are running around DC for years without results

- Where we're heading

Episode chapters:

0:00 intro

1:55 My role as a bitcoin reporter

5:49 The Winklevoss Twins orange-pilled me into bitcoin

9:36 From mainstream media to crypto media at CoinDesk

12:36 What made me interested in Brazil's crypto ecosystem

16:04 "It's basically impossible to support yourself on Substack"

22:07 The importance of working on your own brand and newsletter

23:51 Have a personal brand if you can master your niche

28:00 Tell the same story in a different way - everyone is too serious

32:38 The LATAM audience - native and "gringo"

37:38 Media outlets aren't doing enough to about crypto in Latin America

45:40 Argentina is the most interesting thing in crypto right now

51:00 I would love stop be somebody to shine a light in LATAM and bridge the language gap

Follow us on:

→ Twitter: https://x.com/beyondthebeat__

→ YouTube: https://www.youtube.com/@BeyondTheBeatPodcast

→ Rumble: https://rumble.com/user/BeyondTheBeat

→ Spotify: https://podcasters.spotify.com/pod/show/beyond-the-beat-podcast

→ Fountain: https://fountain.fm/show/lXIc2Erm2DzsF821aOSi

→ Substack: https://substack.com/@beyondthebeat

→ LinkedIn: https://www.linkedin.com/company/beyond-the-beat-podcast

→ Instagram: https://www.instagram.com/beyond_the_beat_podcast

→ Facebook: https://www.facebook.com/BeyondTheBeatPodcast

→ Linktree: https://linktr.ee/BeyondTheBeatPod

Ben is a Dubai-based correspondent for DL News, Ben has reported on crypto for Fortune and has published work with WIRED, the Guardian, Slate, PBS NewsHour, Gizmodo, among other publications.

Laura is CMO and Editor at Criptotendencias, an Argentinean crypto media outlet. She has a long-standing career in PR, and has worked as sales director for DecentralMind.

In episode 12, Pedro Solimano and Laura Massina discuss how Latin America gets tossed aside from the crypto media landscape, how to improve coverage in the region, why Argentina is crushing the crypto scene, how Crecimiento is shaping up to be a real game changer, and how El Salvador's Bitcoin maxis are missing out on a real big opportunity.

Episode chapters:

0:00 intro

1:55 A mom, a singer and a leader in Latin America's media landscape

8:25 What makes Criptotendencias different

10:58 Leading Latin America countries in crypto

15:19 El Salvador's adoption of Bitcoin made a change

20:36 Argentina is going to make it in crypto

22:17 It has nothing to do with gender - Women in crypto and media

24:10 Crypto media outlets need geo oriented correspondent

28:48 Monetizing a LATAM crypto media outlet

31:12 Bias and media literacy - do readers know what they're reading?

33:59 Content creators created a new method of learning

39:47 Attention goes to what connects to the reader's emotions

42:49 Book recommendations

Follow us on:

→ Twitter: https://x.com/beyondthebeat__

→ YouTube: https://www.youtube.com/@BeyondTheBeatPodcast

→ Rumble: https://rumble.com/user/BeyondTheBeat

→ Spotify: https://podcasters.spotify.com/pod/show/beyond-the-beat-podcast

→ Fountain: https://fountain.fm/show/lXIc2Erm2DzsF821aOSi

→ Substack: https://substack.com/@beyondthebeat

→ LinkedIn: https://www.linkedin.com/company/beyond-the-beat-podcast

→ Instagram: https://www.instagram.com/beyond_the_beat_podcast

→ Facebook: https://www.facebook.com/BeyondTheBeatPodcast

→ Linktree: https://linktr.ee/BeyondTheBeatPod

Tom is an internet coin enthusiast, and Cointelegraph reporter from Australia. He hosts the NGMI podcast, and is Chief Executive Top Signal at Brotato Capital.

"Reporting on crypto is an ADHD person's dream," Tom Mitchelhill said.

In Episode 11, Pedro Solimano talks to Tom Mitchelhill about his journey reporting on crypto, what it takes to be an investigative journalist, media coverage outside the US, journalistic integrity needed in crypto, mainstream media in the age of gen Z, and how misinformation is spread.

Episode chapters:

0:00 intro

2:05 From skepticism to investing and covering crypto

7:11 Investigative journalism - I love what Cas Piancey and Bennett Tomlin do at Protos

09:16 Reporting about crypto made me better understand the industry

11:51 I'm a generalist journalist that loves covering memecoins

14:59 Media outlets are focused on US based news while neglecting other regions

19:33 Tump's NFT collections - How crypto became a big political issue

20:51 Australia's crypto regulation is stuck and waiting for the US regulator

23:19 It makes a lot of sense for publications to have a bitcoin-only reporter

28:24 True investigative journalism requirers a special type of person

33:50 Journalistic integrity - Should journalists be part of the crypto ecosystem?

39:28 Reporters owning cryptocurrencies which they report on

45:09 GenZ don't read books - The future of mainstream media

51:50 Lack of media literacy

54:42 Individual reporters and the rise of a post-truth era

59:26 The spread of misinformation on Twitter and social media

1:06:15 Book recommendations

Follow us on:

→ Twitter: https://x.com/beyondthebeat__

→ YouTube: https://www.youtube.com/@BeyondTheBeatPodcast

→ Rumble: https://rumble.com/user/BeyondTheBeat

→ Spotify: https://podcasters.spotify.com/pod/show/beyond-the-beat-podcast

→ Fountain: https://fountain.fm/show/lXIc2Erm2DzsF821aOSi

→ Substack: https://substack.com/@beyondthebeat

→ LinkedIn: https://www.linkedin.com/company/beyond-the-beat-podcast

→ Instagram: https://www.instagram.com/beyond_the_beat_podcast

→ Facebook: https://www.facebook.com/BeyondTheBeatPodcast

→ Linktree: https://linktr.ee/BeyondTheBeatPod

Camila is the founder, CEO, and editor in chief of The Defiant. She is also the author of the seminal book on Ethereum, the Infinite Machine, as well as founder of Des Femmes Magazine and the ACJR Network.

In episode 10, Pedro Solimano and Camila Russo discuss her journey into world known media publication (Bloomberg), the shift she sees in mainstream media, her opinions about ads on different crypto media publications, the role of independent journalists, and adversities in building a leading crypto media company - The Defiant.

Episode chapters:

0:00 intro

1:19 Not taking no for an answer - How is started working for Bloomberg

7:44 The journalistic standards I learned at Bloomberg

11:32 News shouldn't be opinionated - Mainstream media is becoming biased

16:07 I'm very critical of the crypto media

17:56 Conflicts of interests in crypto media outlets

20:16 Crypto wrongdoing gets uncovered - The lack of investigating journalism

24:20 Independent journalists are playing different roles in the media

26:57 What does a good journalist have to have

29:01 The job of journalists and the media is underestimated

31:33 There aren't that many news worthy stories

33:40 Building a media company - Adversities and accomplishments

36:00 Book recommendations

Follow us on:

→ Twitter: https://x.com/beyondthebeat__

→ YouTube: https://www.youtube.com/@BeyondTheBeatPodcast

→ Rumble: https://rumble.com/user/BeyondTheBeat

→ Spotify: https://podcasters.spotify.com/pod/show/beyond-the-beat-podcast

→ Fountain: https://fountain.fm/show/lXIc2Erm2DzsF821aOSi

→ Substack: https://substack.com/@beyondthebeat

→ LinkedIn: https://www.linkedin.com/company/beyond-the-beat-podcast

→ Instagram: https://www.instagram.com/beyond_the_beat_podcast

→ Facebook: https://www.facebook.com/BeyondTheBeatPodcast

→ Linktree: https://linktr.ee/BeyondTheBeatPod

Leigh has worked as an international correspondent covering the Israel - Palestine conflict, along with some much-needed coverage on the sex industry. Nowadays, Leigh is the editor of digital assets at Forbes, co-founder of Des Femmes, and co-founder at the ACJR Network.

Episode chapters:

0:00 intro

1:36 Articles in this industry can move markets - Why I became a journalist

6:18 Tips for the newcomer reporter

8:38 Things I learnt covering the sex industry

11:15 Journalistic ethical guidelines

14:23 Crypto media is doing good covering developing countries

15:54 Feuds and sources - How journalists use social media platforms

19:26 Forbes' staff structure

20:31 Things you might be doing wrong while pitching news

23:05 crypto journalism requires research skills

25:53 Des Femmes - Content for women in tech

29:53 Investing in women's workplace policies

34:16 Ads and media literacy

36:37 Journalism school are mainly good for networking

39:13 Having legal support is a major part of journalism

42:18 Must have skills in covering crypto

44:25 Breaking news VS a day after analysis

46:51 Making profit as a media company

48: 33 Publications are misusing AI

52:10 Book recommendations

Follow us on:

→ Twitter: https://x.com/beyondthebeat__

→ YouTube: https://www.youtube.com/@BeyondTheBeatPodcast

→ Rumble: https://rumble.com/user/BeyondTheBeat

→ Spotify: https://podcasters.spotify.com/pod/show/beyond-the-beat-podcast

→ Fountain: https://fountain.fm/show/lXIc2Erm2DzsF821aOSi

→ Substack: https://substack.com/@beyondthebeat

→ LinkedIn: https://www.linkedin.com/company/beyond-the-beat-podcast

→ Instagram: https://www.instagram.com/beyond_the_beat_podcast

→ Facebook: https://www.facebook.com/BeyondTheBeatPodcast

→ Linktree: https://linktr.ee/BeyondTheBeatPod

Phil Gomes is a PR veteran. He’s worked at the largest PR firm in the world, Edelman’s, and is now the CCMO of Bloq, along with Marketing Lead for Hemi. We dive into the world of PR in crypto, and try to discover if people need one or not.

0:00 intro

1:25 I didn't know communications & PR is a career path

4:13 First time learning and working in bitcoin

7:24 Getting a "traditional" company working on crypto projects

11:34 Specialising in your niche

13:55 How important is public relations for a crypto project

17:05 People misunderstand public relations

20:51 Crypto public relations aren't necessarily different from traditional ones

23:50 Misconceptions about crypto public relations

26:49 Mistakes people do when pitching a story

28:00 Public relations is having a relationship

32:25 Find the people that are interested in what you do

34:34 Perspective on the media industry

37:52 From traditional media to Substack - following a personal brand

40:01 Bettering the crypto media

42:40 Book recommendations

Charlie is the co-founder of Blockspace Media, a company focusing on B2B Bitcoin mining.He is also heavily involved in Ordinals, and was once the battle mage for Ordicord the Ordinals Discord. He is a battle-tested Bitcoin miner from Oklahoma and a true-blue bitcoiner. Charlie also dabbles in [redacted] coins.

Episode chapters:

0:00 intro

1:25 The radio as a communication channel is bigger then you think

9:26 Into the Ordinals project

10:28 Bitcoin mining isn't easy as it seems

11:42 Discussions as podcast hosts16:35 Making a profitable media business

18:19 You should wear many hats

27:27 The everyday bitcoin user will never know these technical things

31:10 Crypto publications don't talk about bitcoin

34:25 Bitcoin did not need to fork to have NFTs

38:05 Before Ordinals, bitcoin maxis were the main narrative

40:37 Twitter made bitcoiners hostile

43:51 Podcasts and TikTok - the 2 ends of content

48:36 Influencers can teach us how to communicate the narratives

53:43 Book recommendations

Follow us on:

→ Twitter: https://x.com/beyondthebeat__

→ YouTube: https://www.youtube.com/@BeyondTheBeatPodcast

→ Rumble: https://rumble.com/user/BeyondTheBeat

→ Spotify: https://podcasters.spotify.com/pod/show/beyond-the-beat-podcast

→ Fountain: https://fountain.fm/show/lXIc2Erm2DzsF821aOSi

→ Substack: https://substack.com/@beyondthebeat

→ LinkedIn: https://www.linkedin.com/company/beyond-the-beat-podcast

→ Instagram: https://www.instagram.com/beyond_the_beat_podcast→ Facebook: https://www.facebook.com/BeyondTheBeatPodcast

→ Linktree: https://linktr.ee/BeyondTheBeatPod

“Ethereum’s whole purpose is to create this hive mind” — Dan Kuhn