The Built Authority Podcast

Many entrepreneurs struggle with self-doubt, limiting beliefs, and the constant pressure to "push harder" in their business. These mental roadblocks—often rooted in childhood experiences—can create frustration, burnout, and a sense of stagnation.

In this episode, Natasha Schiffman, entrepreneur and coach, joins host JR Lay to explore the psychological shifts necessary for business success. Natasha shares actionable strategies, including weekly accountability, goal harmony, and the ‘Pearl Habit’—a method for turning irritations into gratitude and growth. Listeners will learn how to reframe limiting beliefs, align their goals with their values, and transition from force to flow in their entrepreneurial journey.

Entrepreneurs often excel at building businesses and making money, but when it comes to managing their personal finances, succession planning, and creating long-term wealth, many fall short. In this episode, Michael Pallozzi, President of HFM Investment Advisors, shares insights on how business owners can navigate the intersection of business, family, and finances without losing control. From understanding the real value of your assets to overcoming self-limiting beliefs about money, Michael reveals why even the most successful entrepreneurs often lack a clear financial plan—and what they can do about it.

We also explore the unique challenges of family-owned businesses, including succession planning, navigating financial conflicts, and ensuring fairness among heirs. Michael breaks down why many business owners avoid these tough conversations and how they can take proactive steps to secure their legacy while keeping family relationships intact.

Are you fully invested in your business, your relationships, and your life? In this episode, Chad Willardson, Founder & President of Pacific Capital and creator of Platinum Elevated, shares his philosophy on what it means to go all in—and why most entrepreneurs hold themselves back out of fear.

Chad’s journey from leaving a secure career at Merrill Lynch to building his own wealth management firm is proof that success comes from taking bold action. He also shares the powerful story of an 18-foot waterfall jump in New Zealand that transformed his mindset on risk, decision-making, and leadership.

What if the biggest barrier to your business growth isn’t strategy, but the energy behind it? In this episode of the Level Up Business Podcast, I’m joined by Jordan Bonifas, founder of Boniface Coaching, to explore how shifting from force to flow can unlock exponential success.

We dive deep into the unseen blocks that hold entrepreneurs back, uncovering why past failures often unconsciously dictate future decisions and how moving energy can drive execution with velocity. Jordan shares his unique perspective on the connection between inner mastery and business strategy, revealing why silence is the key to transformation and how it sets the foundation for making bold, strategic choices in uncertain times.

If you’ve ever felt stuck, overwhelmed, or held back by invisible barriers, this conversation is for you. Learn how to let go of force, embrace flow, and level up your business and life.

After co-founding Digital Insight and selling it to Intuit for $1.35 billion, Paul Fiore found himself in an eight-year search for his next big thing. The entrepreneurial high was gone, and he realized that chasing success without meaning leads to frustration and stagnation.

In this episode, JR Lay and Paul Fiore unpack how entrepreneurs can redefine success, reignite their purpose, and think even bigger. Paul shares his insights on innovation, storytelling, and how to sell a vision that inspires both customers and employees. Whether you're scaling your business or searching for your next Everest, this conversation will help you level up your mindset, mission, and meaning.

Many B2B entrepreneurs are stuck in a cycle of relentless marketing activity, struggling to turn conversations into real business opportunities. Damien Stevens, Founder & CEO of Servosity and host of the MSP Mindset podcast, faced this same challenge—until he discovered a better way.

In this episode, Damien shares how implementing the Level Up Business OS transformed his approach to marketing, shifting his focus from transactional sales tactics to co-creating content, building meaningful relationships, and ultimately driving conversions. He reveals how setting a bold goal of 100 conversations with top MSP leaders not only elevated his brand but also unlocked new business opportunities.

Entrepreneurship isn’t always smooth sailing—just ask Rusty Bynum. With 25+ years in the financial world, Rusty opens up about one of the toughest challenges he’s faced: a “business divorce.” He shares the raw lessons he learned, how he rebuilt his mindset, and why having the right people in your corner makes all the difference. They also dive into the power of morning routines, continuous learning, and the habits that have helped Rusty unlock new levels of success. Whether you’re navigating a tough transition or just looking to level up, this episode is packed with insights you won’t want to miss.

Why do so many six and seven-figure entrepreneurs still struggle with cash flow? Making money isn’t the same as building wealth, and without the right financial habits, even high earners can feel stuck.

In this episode of the Level Up Business Podcast, host JR Lay sits down with Jason Sipple, founder and CEO of Wheel of Wealth, to uncover why entrepreneurs face financial struggles—and how to fix them. Jason helps high-earning fathers solve cash flow problems, create financial stability, and scale their wealth.

The secret? A bigger vision and disciplined execution. Jason and JR break down why your vision for the future must be bigger than your present reality—and how developing a discipline around discipline can help you build long-term success. If you’re looking to break free from cash flow challenges and level up your business, this episode is for you.

If you’re a B2B entrepreneur looking to elevate your brand, expand your influence, and scale your business—without sacrificing your health, relationships, or well-being—you’re in the right place.

I know firsthand how the stress of running a business can take a toll. Back in 2012, I was battling addiction, depression, and imposter syndrome while trying to grow my company in the financial services industry. I struggled to stand out, attract the right clients, and break free from the commodity trap. But the real challenge wasn’t just external—it was my own self-limiting beliefs holding me back.

That’s when I found a better way forward and developed what would become the Level Up Business OS—a system that helped me build a multi-seven-figure business, become a two-time bestselling author, and a global keynote speaker. Now, I’m here to share everything I’ve learned so that you can unlock the same success.

On this channel, you’ll find:

✅ Strategies to differentiate your brand and stand out in your industry

✅ Insights on expanding your influence through content, speaking, and networking

✅ Conversations with successful B2B entrepreneurs sharing their hard-earned wisdom

✅ Practical lessons to grow your business without burning out

JR Lay shares his inspiring journey from a struggling B2B entrepreneur to a two-time best-selling author and global keynote speaker, offering a blueprint for success to fellow entrepreneurs. He reflects on the self-limiting beliefs and obstacles he faced, emphasizing that every challenge presents an opportunity for growth.

With a focus on the importance of personal development and seeking help, JR discusses how he transformed his business by investing in himself and learning from industry leaders. He encourages listeners to embrace their past experiences as lessons for future success, highlighting the significance of taking actionable steps towards leveling up both personally and professionally.

Throughout the episode, JR provides practical advice on differentiating oneself in a competitive market, generating qualified leads, and measuring the ROI of marketing efforts, all aimed at empowering B2B entrepreneurs to thrive in the evolving landscape of business.